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The Complete Guide to LinkedIn Events

Oktopost

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. How can LinkedIn Events help you connect with them?

Eventful 128
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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. In this exclusive chat you will discover why social analytics is something every organisation should be looking at, how Microsoft are using it, and how you can start.

Microsoft 112
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Top 10 social media conferences and events in 2018

Socialmedia.biz

In the past, marketers from large businesses such as CBS, Best Buy, Microsoft, Sprint, and Southwest Airlines have attended the conference. There will be multiple Masters Training Workshops, track sessions and other events. The post Top 10 social media conferences and events in 2018 appeared first on SocialMedia.biz.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

So the things that come to mind are Discord , buy the Discord servers. We could talk for hours about some of my concerns, post-Microsoft acquisition, about things they’ve done that have watered down the platform. I have seen some success on Instagram for a number of clients in the event marketing space. I love LinkedIn.

B2B 306
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5 Strategies for Success with Real Time Marketing

Oktopost

Marketing Land defines it as: “Real-time marketing or ‘RTM’ moments occur when brands and agency marketers react quickly to local, national or global events happening online or offline, in an effort to interject corporate marketing into consumer conversations via social media messaging or boost brand recognition utilizing marketing platforms.”.

Strategy 125
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10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

3 Best Buy Shows They Have Heart. Best Buy used their LinkedIn page to launch a campaign that focused on the story of Donald Grabski, a 76-year-old Air Force veteran, former DJ, and chef who came out of retirement to work at Best Buy because of his love for the brand. 7 Microsoft Customers Share Their Journey with Gaming.

Class 100
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Why social media teams will be at the center of conversational commerce

Sprout Social

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. Conversational commerce sits at the intersection of messaging apps and shopping, giving consumers an opportunity to buy from brands through chat apps and even voice technology.

Team 141