The Three “Ss” of a Successful Live Event
SEPTEMBER 10, 2015
The Live Event: The “New” Social Media Platform. Putting on a successful live event, however, takes more time and effort. Why Put On Live Events. live event is your own social media platform. live event is the perfect platform for establishing your credibility, generating leads, and—when done well—making a profit. The Three “Ss” of a Successful Live Event.
Live HAPPO Event On Feb. 24
FEBRUARY 15, 2011
And we’re hosting a live event in our offices on Feb. HAPPO was founded on social media and this is the first time we’ve held a live event. Simultaneous live events are happening across the country so, if Chicago doesn’t work for you, check out the following champions who also are hosting events. Live HAPPO Event On Feb. 24 from 5-7. Not really.
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Understanding the Nature of an Event Using Social Analytics is a post written by Tamar Weinberg. ].
How to Optimize Your Facebook Ads for Event Conversions on Eventbrite
Stay N' Alive
SEPTEMBER 24, 2013
In preparation for my upcoming webinar on Facebook ads , I felt I would be a hypocrite if I did not use some of the strategies I''m teaching in the webinar on my own event for the webinar. In searching Google, I couldn''t find any good solution listed, but I did figure out a way to optimize your Facebook ad campaigns for when people buy, or sign up for your events on Eventbrite.
You Can’t Buy Brand Advocates or Social Media Friends
MAY 5, 2016
You can’t buy advocates, friends, fans, evangelists, or word of mouth. Adobe Summit – Watch the Online Event Highlights. Future of Brand Experiences – #GetRealChat Recap Live from Adobe Summit Event. It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. At the heart of business today is people. iTunes.
Not Buying What You're Shilling
JULY 28, 2011
In another, an individual was tweeting up an event they were attending as a paid Social Media spokesperson (but if you didn't know they were being paid, it was kind of hard to tell). Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments )? Social Media can be very disturbing. Social Media is pervasive. Just look at Facebook 's statistics, the use of Twitter , Blogs and whatever else. This is noting new.
5 Group Buying Sites to Stalk
APRIL 21, 2011
Group buying sites are becoming a popular online destination for many shoppers. Deals offered include Kosher foods and events that cater to a Jewish audience. Group Buying Groupon green deals jdeal parents deals plum districtThe range of offers and deals mean that consumers can save on a number of different products and experiences. Parents Deals. Groupon. JDeal. Green Deals.
Instagram Photos Can Buy Your Next Meal With #BirdsEyeInspirations
The Realtime Report
MAY 20, 2014
The Birds Eye Instagram account ( BirdsEye UK ) also features behind-the-scenes photos and live updates from each Picture House event. ’s Instagram Wall Brings Social TV To A New Level #ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram #HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms. Related Stories E!’s
Buy Your Way To The Top
FEBRUARY 22, 2013
You can buy your way to the top. " Should I buy my way to the top for CTRL ALT Delete ? See, there is a world of difference between someone buying 10,000 books and dumping them into a landfill just to hit a bestseller's list so they can command better speaking fees or consulting gigs, from the hard working speakers who can genuinely sell a lot of books at the bulk sales level and get no recognition for it. Brands buys fans, friends and followers online, all of the time. You see, brands buy fans on Facebook, Twitter and beyond all of the time. Literally.
The social media strategy series: Getting Buy In « The Cube
JULY 28, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Getting Buy In 28/07/2010 tags: social media business case , social media buy in , social media strategy by Gemma Went Photo by by renaissancechambara Welcome back to the second in my social media strategy series. Are they speaking regularly at events?).
Newsjacking: The Good, the Bad, and the Superbowl
JANUARY 26, 2015
remember saying, upon hearing the news of the tragic events in Paris , “If I see one post that even bears a whiff of What Charlie Hebdo Taught Me About X I will gouge my eyeballs out with a melon baller.” Think pop culture or sporting events. Best Buy got its knuckles rapped for tweeting a self-promotional post referencing the podcast that took the country by storm: Serial.
Is Link Buying Necessary?
Small Business Mavericks
FEBRUARY 24, 2011
» Is Link Buying Necessary? to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive niche. Secondly, I’d say that it’s the idea that you can compete in an ultra-competitive niche without buying links. Is link buying evil? I don’t think so. Is it unethical?
How to Network at Blog Events (Even if You’re Shy!)
MAY 29, 2016
Time is hurtling towards this year’s ProBlogger Training Event at the RACV Royal Pines Resort on Australia’s Gold Coast, and I don’t know about you but here at ProBlogger HQ, we are getting EXCITED! (if you are yet to get a ticket, head here to grab one, you save $100 if you purchase before July 1, 2016!). How to Network at Blog Events (Even if You’re Shy!).
How Pabst Blue Ribbon Dominated the Millennial Marketing World
NOVEMBER 18, 2015
After hiring Neal Stewart, a 27-year-old marketing manager, PBR started making themselves more apparent within lesser known “hip” events and soon after they realized the opportunity in front of them. The Millennial marketing world is enormous, holding an estimated buying power of $1.68 Marketing Online Marketing buying power millennials mobile access neal stewart PBR smartphone usag
Early Bird Tickets for the 2016 ProBlogger Event Available Tomorrow for 11.5 Hours Only
APRIL 25, 2016
Tomorrow tickets go on sale for our 7th annual ProBlogger Training Event on the Gold Coast here in Australia, and if you’re quick you’ll save $200 AUD on the full price with our early bird ticket. Note : Jump on our event email list here to get notified the moment they are released. Years of ProBlogger Events. Our Biggest Event Yet. Workshops. hours tomorrow.
Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members
The Realtime Report
FEBRUARY 24, 2014
iOS update, including a new feature called ‘Highlights’ inside the People tab; it shows the Life Events of friends and people you’ve interacted with recently (TechCrunch). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members.
How to Buy Social Media Services: A Survey
Bare Feet Studios
AUGUST 2, 2012
posted the early data we collected at a public event on this topic. Whether you are a practitioner or a buyer, this information can at least describe the general marketplace for buying social media services. A few points about our respondents, not included below: 54% were from Hawaii; 40% from US Mainland. Are you buying or selling social media services? First, A Few Caveats.
5 Ways B2B Can Learn from B2C Marketers
Buzz Marketing for Technology
NOVEMBER 21, 2012
Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. Your case studies, white papers, e-books, articles and events are a category. There is no exception for B2B.
Top Takeaways from ProBlogger Perth Training Event: Content, Blog Design, Social Media, Productivity, and Monetization
APRIL 5, 2015
In the lead-up to the main ProBlogger Event on the Gold Coast this year, we have held various workshops and panels around the country, teaching and inspiring bloggers in their own home towns. Overcharge, and nobody will buy. If you haven’t yet, you can still get your ticket for the Gold Coast ProBlogger event held at the RACV Royal Pines on August 14 and 15. Fill a Gap. image).
Buying Links: Is It Bad For Your Website?
PWB Marketing Blog
SEPTEMBER 9, 2013
It looks something like this comment posted on a 2012 blog post I wrote about Mothers Day craft events in the area. Just please don’t buy this! Their grammar certainly tipped me off, but 4-wheeler rentals in Boston have little to do with Ann Arbor Mother’s Day craft events. Don’t buy links without knowing specifically what you are getting. It did.
Interesting Marketing Trends of Small Businesses [Infographic]
AUGUST 17, 2012
Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? 57% of customers say they are more apt to buy a product in a store after receiving an email. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials.
B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
MAY 24, 2016
They’re adopting buyer personas , content targeting and matching content to stages of the buying cycle. The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter). What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years?
Social Media IRL: Facebook Starts Attributing Unattributable Revenue
JUNE 23, 2016
In a multi-touch, on-demand, online/offline economy, shoppers in almost any category can buy what they want, where they want to buy it, when they want to buy it. If you use this feature, you’ll be able to identify users who visit a brick and mortar store after seeing your ad, even if you don’t buy anything. And why? We have technology! This should be easy!
Unlock the Power of Email To Grow Traffic and Profit: Melbourne ProBlogger Event
APRIL 28, 2013
Over the last few years we’ve run an annual training event for bloggers that helps hundreds of bloggers to grow their blogs. These annual events have been for up to 300 bloggers at a time and are held over two days covering many aspects of blogging. Getting Subscribers to Take Action (how to get them to visit your blog and buy your products). General
How Did Amazon’s Second Annual Prime Day Go?
JULY 14, 2016
The first ever Prime Day was held last year to mark Amazon’s 20th birthday, and was described by Greg Greeley, Vice President of Amazon Prime, as “the biggest deals extravaganzas in the world, a global shopping event, with more deals than Black Friday.”. The good thing is I actually saved money by not buying anything because it was all crap – thank you @amazon lol!
5 Expert Tips for Growing Your Webinar Attendance
Convince & Convert
APRIL 11, 2016
Remember, people buy when they are in pain and have money to solve it. While they were knowledgeable, lacking a credible third party speaker made the event sound like a corporate sales pitch. Appropriate metrics or KPIs (key performance indicators) to benchmark and predict outcomes before, during, and after the event. highlight to tweet). Before You Begin.
5 Expert Tips for Converting Your Webinar Audience
Convince & Convert
MAY 12, 2016
They may not be ready to buy now, but they want to stay informed. The lead isn’t necessarily ready to buy now, but they are warm and ready to be contacted with more information. Digital Marketing conversion measurement conversion strategy lead nurturing marketing strategy virtual events webinarFor attracting your webinar audience, I covered how to: Choose a relevant topic.
The “New Media Director” Position is Just a Means to an End
Social Media Strategery
NOVEMBER 24, 2010
Teaching a New Media Director how to get the UnderSecretary’s buy-in for some social media effort is just a stepping stone. We should stop aspiring to become New Media Directors where we have to fight for leadership buy-in, and instead aspire to become the leaders ourselves. Development buy-in change gov20 government leadership new media director opengov organization
Monday Roundup: Understanding The 7C Social PR Framework™
MAY 9, 2016
Why: “While Fisher’s team was somewhat hesitant initially to add an Inbound strategy and tactics to their marketing, today they’re some of the most enthusiastic supporters and promoters of the approach,” as you can read in this Weidert Group case study. 4. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service.
Is Blogging Relevant to Our Business?
JANUARY 21, 2014
A question that I get asked a lot at events. If you can''t give strong reasons why they should trust and buy from you. The questions that I would ask.is why don''t we want to blog when we know that web research before purchase and social recommendations play a huge part in the buying process? If you don''t have anything to say. then the question is not.Is Related articles.
Content Marketing: Considerations When Defining a Content Plan
MAY 23, 2011
Furthermore, a content marketing plan is closely linked to other operations and plans, including SEO, social, lead management, sales, R&D, product marketing, events, marcom, well, basically everything. Obviously, segments are artificial constructions with overlapping elements and depend on your business goals. 2) The buying cycle. They have a variety of online resources to inform then during each step of the buying cycle, which is shifting towards online and peer-to-peer resources. It’s not a real novelty, but it’s more elaborated and integrated than ever before.
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
People want to buy from companies that are smart, helpful and responsive. promote events, meet up at trade shows). Social Media Marketing business use of social media competitive intelligence customer support market research product development shorten sales cycles social branding social media event tools social media for businessShare content (your own and others’).
An xPotomac Flashback: Social Scoring
APRIL 3, 2013
Get back into shape or buy more Spanx. Business Events Shonali Burke Social Media influence social scoring vocus xpotomacThe video quality is really good; Vocus , which provided the videography services, did an excellent job not just of filming but of editing them – so thank you, Vocus! And mine is below. For heaven’s sake, woman. Actually, do both.
Standing Out Offline: 15 Ways to Use Tech in Trade Shows
JULY 19, 2016
There are a number of reasons you’d want to participate in one of these events, including: Trade Shows Offer Networking Opportunities. When the Content Marketing Institute surveyed a group of B2B marketers, they found that 81 percent use live events (e.g. Keep an eye out for any upcoming events where you can participate. Post About the Event on Social Media.
Let The Grocer Teach You E-mail Marketing
Small Business Mavericks
APRIL 23, 2011
While it’s technically true that groceries are something that everyone has to buy, it’s also true that they have plenty of choices in where to get their groceries. About Us What’s a Maverick? » Let The Grocer Teach You E-mail Marketing What can a grocer possibly know about e-mail marketing? Everyone needs groceries. And that’s why marketing is important.
Reflections on xPotomac, Civility, and Being a Hook
MARCH 4, 2013
Joanna Pineda did a wonderful video interview of Geoff at the event, Tinu Abayomi-Paul Storify’d it beautifully, and Mike Schaffer , Jamie Notter , Jay Daughtry , KiKi L’Italien , and Sohini Baliga have all provided extremely interesting and thought-provoking POVs. But am I going to rush out and buy his books, or stand in line to see him speak (again)? xPotomac was a hit.
The Death Of The Unconference
FEBRUARY 9, 2012
This past month, I've seen a handful of events that are billing themselves as unconferences when, in reality, they're just very shabby and cheap events. The organizers aren't there to make the event good for everyone else. The event is actually being "run" by everyone. This will be a contentious issue, but the best unconferences I have been to, have been the ones where everyone took both individual and group responsibility for the event. If you're hungry and want to eat, either bring food or go out and buy some. event. event organizer.