Mapping Content to the Sales Funnel AND Buyer types
Buzz Marketing for Technology
NOVEMBER 10, 2010
The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! So then I flipped to another chart where we started to map the content we create to the buyer types and for simplicity sake I like to use End User , Influencer , and Buyer/Executive as my 3 major buyer types.
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