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How Broadway uses Foursquare

Firebelly

And when I go, I want everyone in my social media world to know what I’m seeing, so I always take a minute before the curtain opens to check in via Foursquare. For shows targeting the 20-something set of theatre-goers, like Broadway’s runaway hit Book of Mormon , promotions on Foursquare are most fitting. Traveling Shows.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. There’s power in numbers, and Facebook definitely has established itself as the social network of choice for the general public. Foursquare! Who has time for this?

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For Marketing Success – Fish Where the Fish Are!

The Social Media Incubator

The article goes on to state: “ The consumer’s decision journey has always included ‘consider, evaluate and buy’, but in this day and age it also includes ‘enjoy, advocate and bond.’ ’ This is where social media comes into play. If you’re not, you’re missing a great opportunity….social

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The Gamification of Social Media

Social Media Marketing

You can earn money (their currency is "Eaves") by buying other people and you can see your own worth rise by getting other people to invest in you. By rewarding people with positive reinforcement for actions taken - much like Foursquare has become synonymous with - Empire Avenue uses a system of Achievements to recognize your progress.

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6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. Are you “buying&# behaviors?

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Public Relations Isn’t the Cherry on Top

Social Media Strategery

" "No one is following our Twitter/Facebook/YouTube/Pinterest/LinkedIn/Foursquare account – can PR go get us more fans/followers/likes/subscribers/friends?" Content that is entertaining, informative, and/or useful instead of screaming BUY OUR STUFF NOW!!!! Public Relations is much deeper than all of this.

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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

We now check in voluntarily to places like Foursquare and Gowalla, where we broadcast what we’re doing and where we’re eating. Naturally, I’m sure everyone in his/her lifetime has likely been to places they didn’t want to be caught at, so this should definitely alleviate any major concerns. Like this post?

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