How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]
OCTOBER 3, 2012
This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. In response to that growing number, 85 % of people have already anticipated changes in their buying behavior.
5 Tips: How Brands Can Use Foursquare to Grow
OCTOBER 11, 2011
Tweet More and more people are using Foursquare to check in and share their location. If you wish to use foursquare as a marketing channel for your brand, here is a list of things you can do when starting on Foursquare: 1. Claim you place on foursquare. Grow your business with foursquare “Specials!” Read more about Foursquare for business.
Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch
The Realtime Report
MAY 19, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, YouTube and Foursquare: Foursquare app splits in two, launches Swarm. Facebook rolls out Foursquare-like feature to some iOS users – a new function is available for select iOS users on Facebook that “helps users divulge information about the places they visit, using a color-coding system;” this new function bears a “striking resemblance” to a key feature of Foursquare (TIME). Foursquare. Facebook. YouTube.
How Broadway uses Foursquare
NOVEMBER 1, 2011
And when I go, I want everyone in my social media world to know what I’m seeing, so I always take a minute before the curtain opens to check in via Foursquare. Next time I’m at Mary Poppins, I will definitely be checking in and using my discount to buy an awesome parrot-head umbrella just like the notorious nanny uses to fly away! Photo from GodspellBlog.com.
Getting The Social Customer To Buy
SEPTEMBER 2, 2011
Then, she heads down the store (if she hasn't made the purchase online) to buy the dress. They're responding to text messages, they're being alerted to Facebook and Twitter updates, they're laughing at posts and - maybe - they're even checking in with Foursquare to see who else is around. foursquare. blog brand brandeditor businessplanning credibility customerfocused digitalmarketing facebook foursquare ipad loyalty onlinevideo purchaseconsideration rss shopping smartphone socialconsumer socialcustomer socialmedia traditionaladvertising twitter youtubeIs it? nothing.
Social Media News Ticker: Instagram Launches Bolt, Foursquare Debuts New Logo, Facebook Drops Gifts
The Realtime Report
AUGUST 4, 2014
Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, LinkedIn, Instagram and Foursquare: Facebook. Foursquare. Social Media News Ticker Bolt deep learning Facebook Facebook Gifts Facebook Messenger Foursquare hashtags Instagram LinkedIn Mitro social media news Swarm Twitter TechCrunch). Twitter. LinkedIn.
The social media strategy series: Getting Buy In « The Cube
JULY 28, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Getting Buy In 28/07/2010 tags: social media business case , social media buy in , social media strategy by Gemma Went Photo by by renaissancechambara Welcome back to the second in my social media strategy series. This, my friends, is the tricky part. Twitter?
4 Reasons Why Twitter Should Buy TweetDeck
APRIL 28, 2011
Last week, the blogosphere was on fire with reaction to a report by the Wall Street Journal that Twitter is in talks to buy TweetDeck for $50 Million (registration may be required to read the post). TweetDeck already offers users the ability to publish simultaneous updates to Twitter, Facebook, LinkedIn, MySpace, Foursquare, and Google Buzz. Reasons Why Twitter Should Buy TweetDeck.
Half of IT Decision Makers Use Social Media To Make Buying Decisions, #RLTM Scoreboard
The Realtime Report
APRIL 18, 2014
Foursquare: 45 million users. Half of IT Decision Makers Use Social Media To Make Buying Decisions. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via VK.
Unlocking the value of Foursquare « The Cube
JANUARY 28, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Unlocking the value of Foursquare 28/01/2010 tags: Foursquare , Gowalla , location based social netoworking apps by Gemma Went For those of you not yet using Foursquare and other location based social networking apps, the presentation below from 22 Squared gives you a bit of background on what it’s all about. I’ve been trying out both Foursquare and Gowalla for a little while and can see great potential for brands using them in the future. Well done so far. what a year!
Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security
The Realtime Report
DECEMBER 2, 2013
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Foursquare and Buffer: Facebook. Foursquare. Social Media News Ticker age gate Buffer Facebook Facebook video autoplay Foursquare security TV Conversation Targeting Twitter Twitter. Buffer. Any social media updates that we missed?
Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans
The Realtime Report
JULY 13, 2012
Foursquare: over 20 million users. via Foursquare. Marketers Buy Facebook Ads For Awareness, Not Fans. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 901 million monthly active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via LinkedIn.
Free social media strategy ebook
JANUARY 10, 2011
This has now been gathered together into an easy to read ebook which covers each stage of the process, from getting buy-in at the start to ongoing management, [.]. Blogging Facebook Foursquare Linked In Social Media Social Media Strategy Series Twitter free ebook social media strategyAs regular readers know, at the end of last year I ran a series on this blog on how to develop and deliver a social media strategy.
Enterprise 2.0: social scorecard and social media karma
JUNE 16, 2010
Foursquare becomes Social Work and all the better for it. Daniel proposed that we set up Foursquare style badges to encourage staff to contribute and use the internet. Ideas have their time, and I think Foursquare might just put Achievements (a la World of Warcraft) and karma points (everyone really, starting with Slashdot) onto the Enterprise 2.0 The Game of Work. agenda.
10 Tips For Taking A Vacation From Social Media
FEBRUARY 22, 2012
Not only will it keep your cube from being trashed while you’re out, it will help avoid the temptation to tweet or post the photos. 7) Buy a guidebook featuring popular restaurants, tourist destinations, maps, and travel tips – I know it seems old-fashioned, but having a physical book will help keep you off Google Maps, Yelp, Foursquare, and Urban Spoon. Trust me, I tried.
How a Social Media Evangelist Became a Social Media Realist
Social Media Strategery
OCTOBER 15, 2012
You can buy thousands of Facebook likes. And there are all too many social media experts, ninjas, and gurus ready to help them get on Twitter, start a Facebook page, and check in on Foursquare. Personal Social Media booz allen buy-in c-k linkedin pinterest social media social media strategyWhen did I become the guy who gets tired of social media? haven't blogged here in more than a month. I'm substantially less active on Twitter than I used to be. Quite the opposite, actually. Social media is not only not dead, it's so alive that it's become ubiquitous.
Realtime Restaurant Deals: Can LiveDeal Succeed Where Groupon, LivingSocial Failed?
The Realtime Report
JANUARY 14, 2014
There are daily deals from the likes of Groupon and LivingSocial, or the ability to offer deals to consumers checking in or using Foursquare, the location-based social platform. Once diners choose a deal, they transact directly with the restaurant — no middleman, no emails, and nothing to buy ahead of time. Now there’s a new kid on the block: LiveDeal. in 2014.
Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR
The Realtime Report
MARCH 31, 2014
Facebook to buy Oculus VR, maker of the Rift headset, for around $2B in cash and stock – last week Facebook announced the acquisition of Oculus VR, “the leader in virtual reality technology;” initial efforts will focus on gaming, but will expand to other experiences as well (TechCrunch). Foursquare. Facebook. Twitter. LinkedIn. Klout.
The 6 Types Of Social Media Users
JUNE 23, 2012
Facebook knows who your friends are, but not what you buy. Foursquare knows where you are, but [.]. At this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior. Google knows what you’re interested in, but not what you’ve done. Facebook Pinterest knows what you share, but not how you act on it. Foursquare Social Media
Technology Removes Technology
SEPTEMBER 22, 2012
Dennis Crowley of Foursquare was recently featured in a TV ad for Best Buy where he boasts that his smartphone is the only thing that he'll go back home to get if he forgets it. best buy. foursquare. What do you make of the meteoric rise of the iPhone and iPad ? Simple is as simple does. It's the hardest thing to do. What do these people all have in common? Do you?
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Foursquare! Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed. This is a guest post by Angela Denby. Who has time for this?
Group Buying! Game Changer or Not?
JULY 6, 2010
So how do you buy your t-shirts, or shoes? And maybe if you were buying an unbranded shoe or a t-shirt from janpath, you might want to take help from your friend in bargaining the prices won’t you? So, right from getting inspired to getting the location of product availability to feedback and then finally buying; shopping is social even in the offline world! How soon?
Check-in on Product Discussion and Get Rewarded on German Rating Site
MARCH 29, 2011
The Chicken” is a German website based in Berlin and it applies a Foursquare model to product and brand discussions. But what is especially interesting about this German site (and what makes it stand out from other rating sites) is the fact that it uses a location-based model much like the one of Foursquare. Should I buy it? Similar Posts: Foursquare Gives Users a Holiday Gift.
Six Reasons Facebook Places Might Just Beat Foursquare
DECEMBER 7, 2010
Halfway through, my friend Rocky leans over to me and says: “Google buys up the technologies they want. For the majority of 2010, Foursquare has led the race in attracting both sides of the network – businesses and human users. The catch is Foursquare has always had issues with GPS accuracy. Guest post by Nate Riggs , owner of Social Media Strategies. What’s your take on this?
Wendy's "Treat it Forward" on Facebook, Twitter & Foursquare for.
JUNE 15, 2010
Digitalia | Indianapolis Social Media Marketing « Social Media Citizens Hate BP + 4 Other Social Media News Items | Main | Social Media Weekly: 5 Stories You Need to Read » June 15, 2010 Wendys "Treat it Forward" on Facebook, Twitter & Foursquare for Fathers Day Frosty Weekend Wendys is asking people to "treat it forward" this Fathers Day weekend. Please try again.
Embarrassing updates in social media
JUNE 29, 2012
Just sent her to the shop to buy me orange juice and a bag of ice.” ” The website sends search bots to crawl Facebook and Foursquare to find key words such as “hungover” and “cannabis” and divides the findings into four categories: “Who wants to get fired?”, Nicked from Marketing Pilgrim. “I love my work. But there is a fix.
Key To Inbound Marketing: Buy an iPhone
AUGUST 4, 2010
Speaking of the latter – helping businesses “get found” – I always say the same thing during each marketing training session: “Buy an iPhone.” I have found the iPhone to be the quintessential gadget for doing your best work in social media. Apple changed my life. When I saw my first Macintosh computer in the mid-1980s, I was speechless. And Apple is still surrounding me, constantly. Next up?
Ignore Foursquare at Your Peril - An Analysis of Potential.
Convince & Convert
APRIL 7, 2010
Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. But, if you are a business with a physical location (or you have clients that fit that bill) you need to pay attention to how Foursquare and geo-location can help you – and it can. This is interesting, because isn’t the whole point of Foursquare to only connect with people you actually know? Not sure Foursquare can.
The Sharing Avalanche [Infographic]
JANUARY 20, 2012
2000 people check in to Foursquare every 60 seconds. 60% of those who use digital methods to research about the products they intend to buy, learned about it on social media sites. Tweet Social sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. infographic].
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
25) Never, ever, ever buy Facebook fans. Twitter 27) Twitter is not just about people eating oatmeal and sharing where they checked in on FourSquare. 36) Never, ever, ever buy Twitter followers. FourSquare 70) Please don’t publish every check-in to Twitter and Facebook. 71) If you don’t know someone personally, don’t ask to follow them on FourSquare.
Social Media News Ticker: YouTube Launches Music Show, Adds Bigger Video Screen
The Realtime Report
JUNE 30, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, YouTube and Foursquare: Twitter. Foursquare. Social Media News Ticker: Crowdfunding Coming To YouTube Soon Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch. YouTube. Any social media updates that we missed?
Social Networking Stats: Facebook Drives More Dollars, But Twitter Drives More Traffic [Study], #RLTM Scoreboard
The Realtime Report
OCTOBER 26, 2012
Foursquare: over 25 million users. Other highlights from Eventbrite’s international data: Italy shares the most (14% of people who buy a ticket to an event share that event on social networks), Brits click the most (every time a user shares an Eventbrite event in the UK, 22 of their contacts click on it) and Ireland has the highest dollars per share on both Facebook and Twitter.
The Web Is Dead! Long Live Smartphones!
MAY 1, 2012
Are you paying attention to apps such as Yelp, TripAdvisor, Foursquare, and Belly? Are you making it as easy as possible for your customers/clients to buy from you using their phones? The sky is falling! The sky is falling! The web is dead! guess all those business owners who’ve told me all these years that their customer doesn’t use the web were right. It rarely happens.
Why Your B2B Social Media is Failing (And What to Do About It)
PWB Marketing Blog
OCTOBER 13, 2011
What to do about it: Develop a social media strategy that aligns with buyer personas and their buying process. Content should be built around the different stages of the buying cycle. Foursquare is popular, but if your customers aren’t checking in to various locations, then it’s a waste of time for you to be on Foursquare. Are your B2B social media efforts failing?
Social Media Isn’t About The Numbers! Or Is It?
APRIL 17, 2012
The problem is, you can buy friends and followers online through your local black hat shopping cart and no one really knows what a Klout score actually means. Is he one of those annoying Twitter Noobs who simply tweets what he’s eating, where he checked-in on Foursquare, and quotes from popular authors/politicians? I’ve said it once, I’ll say it again. Maybe. Cheers!
What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign
MAY 30, 2013
Or Pinterest, Foursquare, Instagram, or any of a thousand different sites. Based on the premise that a company’s Facebook fan is likely to shop more, buy bigger, and advocate more than a non fan, the study found that your average Coca-Cola Facebook fan is worth $70.16, while your average McDonalds fan is valued at more than twice that, at $182.98. Even without a big blinking “BUY ME!”
Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets
The Realtime Report
DECEMBER 10, 2012
While many brands responded to tweets with the words “thank you,” other words (or ‘triggers’) that should have warranted a more immediate response went unanswered, including ”buying,” “switching,” “help” and “mad.” The “Social Customer Service Race” Study. Positive (“thank you!”). ”).
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
They could be talking about buying a relevant product or service or asking questions about it. Monitor conversations across Twitter, Facebook, Instagram, Pinterest, LinkedIn, YouTube, Google+, Tumblr, FourSquare, Yelp and others. Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand?
Learn How to Measure What Matters
SEPTEMBER 19, 2012
He shows you how they used content, crowdsourcing, videos, photos, Facebook, Twitter, Flickr, Instagram, Foursquare, Pinterest, and YouTube to get cyclists and supporters engaged in a big annual ride. If you buy today, you’ll get a totally awesome photo of Patrick Swayze and some wicked cool music. If you click here , you will be directed to the page to buy. Strategy.
The Rise Of Hispanics On Social Media
FEBRUARY 6, 2013
And apps like Facebook and Foursquare and helping them do just that. coffee shop, for instance, can use Foursquare to promote a free shot of espresso with every large coffee drink. And if social media wasn’t a convincing enough factor for many companies to step up their marketing game, the immense buying power of the Hispanic community that is already participating should be.