Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week. Image: HubSpot ] Have a great weekend everyone!

Social Media 100

Social Media Marketing Hubspot Paid Search 100

Convince & Convert

MAY 29, 2013

As digital and mobile become ever more pervasive in our lives as consumers, so marketers need to tap into that and meet the demands of today’s connected consumer. Or maybe they’re further down the road and ready to buy ( Purchase stage). This goes for both performance marketers (where I’d place myself) and brand marketers.

Influencer 149

Influencer Marketing ROI Hubspot 149

Tweaklibrary

MAY 21, 2020

We are not buying them but actually running them from the application servers. This tool can collect user data from websites and mobile applications. Profitwell SaaS Metrics is a unique tool that can be accessed through your desktop browser or can be used as a downloadable mobile application. Get It Here. Baremetrics.

Analytics 24

Analytics Tools Hubspot Software 24

Writtent Blog

JULY 25, 2013

The internet and mobile technology have revolutionized the way that consumers research organizations, and many prospects who find your website through organic search simply aren’t ready to make a purchase. As Heidi Cohen advises , “once your content gets them primed to find out more or buy the product, lead them to take the next step.”.

Comparison 79

Comparison Hubspot Pharmaceuticals Education 79

Social Media Strategies Summit

NOVEMBER 18, 2022

Understand the role each platform plays in your path to conversion. Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. Reviews are precious for building trust, with 89% of consumers reading them before buying.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Razor Social

APRIL 23, 2020

Your tagline should indicate what you do and how your customers’ lives will be different after they buy from you. Not enough focus on conversion optimization. Conversion rate optimisation is a practice of getting the highest possible number of people visiting your site to take the action you want them to take.

How To 113

How To Mobile Patterns Issues 113

Hootsuite

AUGUST 30, 2021

how often they buy or update. In fact, it was the highest value customer service feature in the Insider Intelligence Canada Mobile Banking Emerging Features Benchmark report. A social inbox will thread them together so you can see the full conversation. Source: Hubspot. Source: Insider Intelligence. Source: Freshdesk.

Software 121

Software HootSuite Hubspot Small Business 121

Buffer Social

NOVEMBER 2, 2017

Conversion (BOFU). Unless you have a product that’s flying off the shelf or a viral marketing campaign, you’ll often need all three stages (awareness, consideration, and conversion) working in tandem to attract and acquire new customers. That’s where this idea of awareness, consideration, and conversions come into play.

ROI 111

ROI Advertising Conversation Social Media 111

Webbiquity SMM

FEBRUARY 10, 2015

Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. 31% included conversion rate optimization. Consumer marketing is about mobile, B2B is about content. B2B purchasing decisions in general are taking longer and involving more people on the buying team.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

MAY 10, 2012

And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. Does that mean that people from Pinterest actually buy things from you? Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. We can link it up.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. “The lack of conversion opportunities is the single biggest mistake that we see when speaking with B2B marketers working to leverage social media.”

B2B 185

B2B Social Media Review eBook 185

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Addressing Changes in the B2B Buying Cycle.

B2B 190

B2B Strategy Marketing Buy 190

Sprout Social

DECEMBER 20, 2023

Manage conversations yourself, or create a Case for other team members to complete. HubSpot While other platforms on this list are social-specific, HubSpot is a “customer platform” that connects marketing, sales, content and customer service teams and efforts. Source: HubSpot) 7.

HootSuite 107

HootSuite Brands Price Collaboration 107

Techipedia: Tamar Weinberg

JANUARY 5, 2010

But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. It’s really not that hard! It just requires a small shift in mindset. So what are they to do?

Marketing 265

Marketing SEO Journal Engineering 265

Buffer Social

APRIL 5, 2017

For instance, Brian Balfour’s 2014 model includes conversion rate optimization (CRO) as a foundational skill. Knowledge in this area helps you better understand why people do what they do — a handy skill in most any job, particularly so when you’re eager to understand why people click, like, share, and buy.

Marketing 108

Marketing Diagrams Skills How To 108

Twist Image

MARCH 29, 2013

"It's no secret that people have bad password hygiene, or that companies like Google are racing to replace single-factor passwords with something better (like, say, having your mobile phone near the place you're logging in from.) 7 Lessons From the World's Most Captivating Presenters - HubSpot. " (Hugh for Mitch). bitcurrent.

Tumblr 78

Tumblr Hubspot RSS Google Reader 78

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. A 2021 research study from Adobe found that: 71% of people buy more from businesses they perceive as trustworthy. But here’s the deal.

Content 221

Content Marketing Loyalty Collaboration 221

Convince & Convert

JANUARY 26, 2017

Video content has been proven to increase engagement, conversion, and reach significantly and is consuming the social media universe. Marketers are responding with their wallets, with a plan to increase their mobile ad budgets by 65 percent to account for video , according to a recent infographic by Hubspot.

Video 60

Video Engagement Vimeo YouTube 60

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. 40 percent of U.S. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Pixlee

JANUARY 18, 2019

It’s convenient, mobile-friendly, and gives you the space to get creative with your message. Research by HubSpot suggests that 30 seconds is the optimum length for holding your customers’ attention. This is especially true for mobile-first design — short and concise is the name of the game. Any longer, and you risk losing them.

ROI 45

ROI Instagram Video Brands 45

Writtent Blog

AUGUST 5, 2013

HubSpot research has found that the average email list expires at a rate of 25% per year , as people change jobs and abandon their work addresses, switch email platforms, and opt-out of communications. Conversion Rate. Not only does email have the highest ROI of any form of marketing, it’s a rock star method of driving conversions.

Newsletter 91

Newsletter Metrics Content Hubspot 91

Webbiquity SMM

JANUARY 9, 2012

7 Key Ways to Optimize Twitter for Search by HubSpot Blog. These Two Twitter Clients Are The Best Conversation Agents for Digital Marketers by iMedia Connection. However, marketers do have a preference when choosing their conversation agent,” Courtney Wiley reviews her two favorite Twitter clients.

Tools 201

Tools Twitter Tips B2B 201

Techipedia: Tamar Weinberg

JANUARY 5, 2012

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Should You Buy PPC Ads for Your Brand Keywords? Notorious S.E.O: Use forums.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

AUGUST 2, 2010

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Much has been written about content marketing from the delivery side.

Report 174

Report Social Media B2B GPS 174

Writtent Blog

JULY 18, 2013

In a recent article in Forbes , she took a deep look at how the rise of visual content is connected to the increasing prevalence of mobile, and more importantly, what small businesses can do to capitalize on the trend. Strout literally wrote the book on mobile-optimized marketing, as the co-author of Location-Based Marketing for Dummies.

Content 95

Content Marketing Meme Hubspot 95

Later

APRIL 22, 2019

75% of consumers rely on social media to help them making buying decisions, so sharing real reviews and real content from your own customers can help you make sales and increase loyalty. On a slightly smaller scale, mobile photography brand Moment hosted a film festival for its fans and customers. So why is UGC so valuable?

Instagram 91

Instagram UGC Tips Content 91

Buffer Social

AUGUST 11, 2016

Here are just a few of the findings from recent video studies, courtesy of ReelSEO and HubSpot. YouTube does all this with just mobile traffic! Conversions may increase by as much as 80% with a video on a landing page. The video format supported for mobile apps are MP4 and MOV ( source ).

Video 40

Video Twitter Content Facebook 40

Social Media Strategies Summit

JUNE 7, 2019

90% of customers say video helps them make buying decisions, while 64% of customers say that seeing a video makes them more likely to buy. One example is the video creation kit from Facebook, which allows users to create mobile-first video ads that use your existing photo assets, text overlays, and logos. Source: Instagram ).

Trends 147

Trends Video Hubspot Marketing 147

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you starts yawning? How to Build an Unbeatable Content Marketing Plan by HubSpot. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. 100 Thoughts on Social Media (Conversation Agent): This may be one of the shortest blogs post I’ve added to this 2010 list. The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

SEPTEMBER 8, 2010

adults say they give advice about purchases on social networking sites, only 17% say they seek out such advice when making buying decisions. Also, nearly half (45%) of all mobile phone owners send text messages on a daily basis. 80% of Twitter use is on mobile devices. 50% of mobile Internet traffic in the U.K

Research 191

Research Social Media B2B Statistics 191

Buffer Social

FEBRUARY 16, 2017

20) 55% of people consume videos thoroughly — the highest amount all types of content ( HubSpot , 2016). 22) More than 50% of videos are watched on mobile ( Ooyala , 2016). 23) 93% of Twitter videos are watched on mobile ( Twitter , 2016). 21) 85% of Facebook videos are watched without sound ( Digiday , 2016). replies, 2.8X

Social Media 111

Social Media Video Strategy Statistics 111

Webbiquity SMM

AUGUST 16, 2010

Social media has dramatically altered the buying process as well as marketing practices. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. A collection of short summaries and links to a huge list of posts about Twitter, Facebook, YouTube, mobile marketing and business development.

Social Media 200

Social Media Tools Strategy Tips 200

Buffer Social

APRIL 20, 2017

With the acquisition of Oculus, Facebook wants to connect people beyond its mobile app but also in the virtual reality (VR). Here’re some fun ideas I could think of: Travel agencies and tourism boards could let people explore certain places in VR before buying their tickets. It is now available in the Oculus Store. Facebook Analytics.

Marketing 111

Marketing Conference Analytics Real Estate 111

Webbiquity SMM

JUNE 6, 2011

|Dan is not always able to tweet b/c of responsibilities or out on missions…but here are a couple more of my favorite tweets from Dan sent on 5/21 @AdScientist : ‘What is beautiful about social media are the relationships that can be built/started, conversations shared.’ Danny Brown – @DannyBrown.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

JULY 15, 2016

It’s Jay Baer from Convince & Convert and welcome to another episode of Marketing Marvels, where I bring together some of the most interesting, fascinating and useful marketing technology in the world, we do a quick demo and I tell you who should buy this software. Look, so many of us are making content. Aaron: That’s correct.

Content 104

Content How To B2B Questions 104

Later

MAY 8, 2019

But it’s not just about being a trendsetter — an Instagram strategy for a fashion business needs to not only captivate an audience, but also start a conversation, share experiences, and sell their brand lifestyle. For brands, sustainable fashion has been the conversation to be part of in 2019. ready for the weekend.

Fashion 83

Fashion Instagram Influencer UGC 83