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How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

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Micro Targeting your Online Media

Buzz Marketing for Technology

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance?

Insurance 213
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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. more likely than other platform users to create a post and tag a brand after buying a product. But that’s not all.

Questions 104
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Facebook Unveils the Most Powerful Social Ads of All Time

Convince & Convert

And now marketers can target these social ads based on a user’s browsing and search activity. Someone visits your online store to check out the Fuelband, but leaves without buying it. Imagine, this time, that you’re Allstate, and a user searches for car insurance quotes. Users, in turn, can like, share and comment on them.

Facebook 167
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How to Get More Google+ Reviews for Your Business

Navolutions

Phil Barnett Plumbing’s five stars on Yelp have helped push his website to the #1 slot for “plumbers in Livermore,” and together they have helped transform his company overnight. Add all your social networks and a link to Yelp if you have one. Best of luck out there, and please don’t keep us a secret!

Review 138
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%).

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155