Sherrilynne Starkie

APRIL 6, 2013

Greg Gutfield, host of Fox’s Red Eye program, called Carrey a ‘dirty stinking coward’ and said the video made him want to go out and buy a gun. However, the overall sentiment of social media activity has been positive, despite Fox’s colourful criticism. Sysomos gives the sentiment a 68% favourable score.

Video 329

Video Sysomos Sentiment Insurance 329

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Learn all about sentiment analysis and how it can benefit your brand.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Listening to stakeholder communities is an important piece too. Social media is increasingly integrated with e-commerce.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 75

Social Media Banking Brands Sentiment 75

Hootsuite

JANUARY 13, 2022

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Helps establish brand loyalty and grows community. UGC also opens up conversations between a brand and consumer, and this level of brand interaction helps build and grow an engaged community. Acts as a trust signal.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. But social media intelligence captures the sentiment from anyone buying within your product category, opening the door to new audiences.

Social Media 116

Social Media Sentiment Survey Marketing 116

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment. Show up how you do best.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Twist Image

JULY 28, 2011

There was a lot of public discourse on the matter and my general sentiment can be summed up like this: if certain companies within an industry are doing something that requires government intervention to get them to stop, there's a problem. Don't expect the evangelists' community to be your community. Trust in non-transferable.

Buy 100

Buy Blogger Authentication Sentiment 100

Sprout Social

MARCH 9, 2023

Proud to cross 100 million people designing in Canva and incredibly grateful for our team and global community who brought our wild dream to life. pic.twitter.com/N3M1Rt4RL8 — Melanie Perkins (@MelanieCanva) October 12, 2022 In many companies, there’s a communication gap between the C-suite or leadership team and other employees.

Skills 113

Skills Template Templates Travel 113

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

AUGUST 17, 2021

According to 170 Tweets analyzed in Sprout Advanced Listening from July 5, 2021, to August 5, 2021, mess ages mentioning “dropshipping” are most likely to be positive, with 42% having a positive sentiment and 33% sharing a neutral sentiment. But are marketers buying in? . The reach is just insane.

Questions 119

Questions Sentiment Meme Trends 119

Sprout Social

JULY 23, 2020

Do you have social data or feedback from your community to justify going quiet for a few days? With the buy-in to go silent secured, we immediately paused all of our scheduled content in the Sprout Social platform. And audience sentiment will play a huge role in determining when the time is right to go back to posting as usual.

Social Media 145

Social Media Brands Sentiment How To 145

Convince & Convert

OCTOBER 30, 2017

A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. A social media following can't thrive without a strong community as its foundation. Do you want to improve brand sentiment?

Brands 193

Brands Sentiment Influencer Survey 193

Sprout Social

NOVEMBER 19, 2020

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes. How to join the #GoByBike movement: ??

Travel 121

Travel Sports Exercises Sentiment 121

Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

Instagram 117

Instagram HootSuite UGC Influencer 117

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Data Sentiment Metrics 69

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. Fortunately, we have social media communities to inspire us.

Communities 170

Communities Marketing MySpace Yahoo 170

Sprout Social

JUNE 14, 2023

Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications. When we shared these findings with the Sprout LinkedIn community , a few social media professionals voiced their opinions on why this might be.

Survey 97

Survey Marketing Social Media Management Badge 97

Sprout Social

SEPTEMBER 23, 2021

Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. More than half of these messages (54%) have a positive sentiment, 25% neutral and 21% have a negative sentiment (mainly held by skeptics of the trend’s longevity).

Retail 127

Retail Trends Social Media Fashion 127

Oktopost

APRIL 9, 2024

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

MARCH 14, 2022

But in a world where 60% of consumers say they’re more likely to buy from a brand with inclusive marketing , brands that aren’t thinking about diversity, equity and inclusion will be left behind. In a release on their website, they called on their community to take action and acknowledge the impact of systemic racism.

Campaign 113

Campaign Brands Communities Industry 113

Hootsuite

SEPTEMBER 28, 2020

They’re nearly twice as likely to also connect with communities, employees, and partners. Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. customers, employees, partners, investors, and the community).

Marketing 144

Marketing Committee Health Care Organization 144

The Realtime Report

MARCH 11, 2014

The museum tapped digital agency Possible to create @Art140, and their goals are big: David Stocks, a senior planner at Possible, told Adweek that “We want it to become the most engaged art community in the world.” MoMA is already successful in social media, with 1.6 million Twitter followers and 1.5 million likes on Facebook.

Conversation 181

Conversation Hashtag Sentiment Campaign 181

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Did the same sentiment come up often?

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Build a private community of influencers. Influencer marketplaces are ideal for brands looking to buy influencers or packaged services. Use these influencer marketplaces to buy creator services: 9. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

DECEMBER 7, 2021

Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. More businesses will hire for social support and community management roles. It requires a great understanding of buying patterns, culture and society. This is not an easy job.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. You can easily create a community space where you have an existing audience—like creating a Facebook Group.

Strategy 124

Strategy Brands Content UGC 124

Likeable

JANUARY 21, 2020

The brand wanted to drive positive social sentiment and increase awareness of what it does for its communities, customers, and employees by telling the stories of real people—both customers and associates—who had been impacted in a major way by the work Stop & Shop does in its local areas.

Sentiment 55

Sentiment Banking YouTube Communities 55

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. The conversation sentiment in March hit a high of 50% positive. There was also a 67% negative sentiment in conversations about consumers buying in bulk. And more people began chiming in.

Brands 115

Brands Sentiment Conversation Hashtag 115

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. According to 72% of our LinkedIn community , the answer is yes.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

FEBRUARY 2, 2023

Even with solid success from these formats, Figo’s consistent posting cadence left space for new ideas, too–like their “Ask the Vet Tech” series, which amplifies their internal thought leadership and provides unique value to their community. What’s more important than going viral is finding and building a genuine community on social media.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

JANUARY 24, 2024

They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. It also shows you have a growing community doing word-of-mouth marketing. You can view metrics like positive sentiment and total engagement.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

OCTOBER 12, 2020

Impressions can help you understand your brand’s reach while organic mentions paint a better picture of audience sentiment and depth of brand recognition. When you create high quality, engaging content, the greater the chance your Tweets will be seen by the communities you’re after. Lastly, don’t forget to track engagement per post.

Content 143

Content Metrics UGC Conversation 143

Social Media Strategies Summit

FEBRUARY 27, 2020

2 Growth of private communities and tight-knit tribes. Consider building communities that attract your ‘ marketing tribe ’ through Facebook Groups or add your most engaged followers to your Instagram Close Friends List. Source: Facebook Groups. According to data from Pew Research , messaging apps dominated social networks in 2019.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Amazing response to our donation.

Strategy 143

Strategy Metrics Hubspot Retail 143

Keyhole.co

FEBRUARY 13, 2023

You can leverage these apps to buy and sell goods online. In addition, a larger community of customers will offer you an enthusiastic crowd. Goal 3: Better sales and Conversions Irrespective of your moves being online or through any direct CTA’s, your audiences will never try to buy anything accidentally. This is not it.

Social Media 52

Social Media Strategy Marketing Metrics 52

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. The fact remains, retaining customers is core to creating a sustainable and thriving community-driven brand. Leverage RPA to Engage Customers .

Strategy 59

Strategy UGC Loyalty Sentiment 59