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The work isn’t done: Make brand activism more than a moment

Sprout Social

These expectations rose to a crescendo this past June, as many brands expressed their support for the Black Lives Matter movement and made public commitments to their BIPOC employees and community. That lack of communication is a problem for us as marketers—and all of us need to make it our problem. ESSENCE [link].

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10 best influencer marketing tools you need in 2022

Sprout Social

Brands can use its AI-powered system to find recommended influencer profiles, use filters to narrow down their search, compare profiles and analyze performance metrics. Build a private community of influencers. There are thousands of brands competing for their attention, and your pitches need to stand out. Key features.

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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

Understanding competing brands. Understanding Competing Brands. Knowing what other services competing brands offer like free deliveries, free samples, or discounted bundled offers can help you upgrade your service so you’ll be up to par with them. . In a nutshell, B2B events improves: . Brand awareness. Lead generation.

B2B 118
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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Is your brand and site optimized? Meet Sally. The data is only as good as what you are capturing, though. Like this post?

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Learning Professionals Leaders

Buzz Marketing for Technology

I'm not sure I buy this. Harold Jarche in Skills 2.0 : Today, active involvement in informal learning, particularly through web-based communities, is key to remaining professional and creative in a field. Gina Minks: Adventures in Corporate Education What Competencies do Knowledge Workers Need?

Wiki 189
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Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. this gets broader input and incorporates all departments from the start which will make ultimate buy-in that much easier.

RFP 159
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6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

Listening also gives team members ambient awareness about the buzz around their organization and what’s resonating with their community that can not only inform marketing decisions but help anticipate emerging needs. Pre-buy the Book and be One of 10 Lucky Winners. Customer Service. Executives and Management.

Company 140