Dave Fleet

AUGUST 12, 2010

When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and transparency. Transparency can come in a few forms : the form of humanizing the brand; the form of understanding the consumer and responding; or the form of disclosing sensitive information.

Radian6 283

Radian6 Exercises Journal Social Media 283

SocMed Sean

JANUARY 21, 2019

Try identifying and following their employees on networks like Twitter and LinkedIn. Tools like Brandwatch, Hootsuite, and Radian6 can help you identify and monitor customer communications and then respond when appropriate. LinkedIn Answers and Twitter are great ways to find new potential customers.

ROI 269

ROI Social Media CSR Knowledge Base 269

Direct Marketing Observations

JUNE 7, 2011

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Twist Image

AUGUST 23, 2013

We schmoozed a little bit when I spoke at the Radian6 user summit a few years back in Boston. Whether it was video podcasting, blogging, running a new media meet-up or being active on Twitter , Steve isn''t always looking for his next play or how much money he''s making from the videos that he used to post online. He took his time.

Radian6 111

Radian6 Hubspot Startup YouTube 111

Mindjumpers

SEPTEMBER 17, 2012

As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. 45% report 2+ accounts on Twitter, with 11% reporting over 5 profiles. 80% of survey respondents state they monitor for brand mentions in real-time, near-time or a few times a week.

Survey 225

Survey Report Social Media ROI 225

Harp Interactive

JANUARY 27, 2010

Brian Solis describes engagement as: “Engagement is essentially the first step in building a relationship between your customers and your brand.&#. Reactive engagement is simply responding to direct dialogue to or about you or your brand/business. When someone mentions your name/brand, thank them…answer them … respond to them.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. Its Twitter biography is explicit that I am the community manager. My Connection to Flextronics. Got a question?

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Harp Interactive

NOVEMBER 9, 2009

There are numerous articles with tips on writing for the web and writing-guides and rules for individual platforms like Twitter and Blogs. But there is definite dearth of information on the actual process of writing: OK, so you have set up a Twitter account. Twittering. What should you talk about 4 times a day?

Platform 254

Platform Social Media Radian6 Press Release 254

Adam Sherk

APRIL 30, 2013

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Twist Image

MARCH 29, 2011

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. The sheer volume of regular people reviewing and critiquing brands is the other reason why a cohesive software package may be needed. It's big business and these services are pulling in the big bucks.

Radian6 102

Radian6 Findability RSS Sentiment 102

Twist Image

DECEMBER 13, 2010

The platforms and channels continue to evolve and what works for one brand may not be the right solution for another brand. I'm frequently asked by brands if what they're doing in these digital channels is "wrong" The phrasing of the question is off. Brands love their corporate Facebook pages. on their page.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

MARCH 29, 2016

Sally is also an author with her book, “Smart News: How to Create Branded Content That Gets Found in Search and Shared Social” and her blog The Proactive Report. . Sally Falkow Twitter: @sallyfalkow. Smart News: How to Create Branded Content That Gets Found in Search and Shared on Social”. Oprah is an influencer, fine.

Influencer 60

Influencer Radian6 How To Training 60

Social Media Marketing

APRIL 22, 2011

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. And I definitely see the potential for brands to enter the fray and sponsor items that they can offer for purchase. How do brands get involved?

Social Media 167

Social Media Klout Flickr Radian6 167

Convince & Convert

JANUARY 11, 2011

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. But without also paying attention to how often your competitors are referenced, it’s difficult to determine whether the chatter about your brand is significant. Search Volume.

Metrics 160

Metrics Postrank Social Media Klout 160

Social Media Strategery

JANUARY 6, 2014

We use tools like Sysomos and Radian6 to track millions of social media posts. We’ve already stopped using Twitter to actually talk with people. We’ve resorted to sharing “inspirational quotes” not because they do anything for our brand, but because they’ll get us more likes. Where does it stop?

Sysomos 134

Sysomos Radian6 Data Analysis 134

Justin Levy

JUNE 21, 2010

Maybe a tool like Radian6 on one screen, Twitter on the other, a cool visualization chart that you’re not really sure what it does on yet another screen, multiple keyboards, touchscreens, iris scanners, fingerprint readers, and other cool gadgetry. I’m sure you can immediately think of how you would arrange it, right?

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Laurel Papworth

SEPTEMBER 30, 2015

Shares Whether you are a VA looking after the Facebook and Twitter of a small business or the marketing manager who needs to social media Monitor Instagram and Risk Management, social media tools to schedule, automate, autofollow, autotweet, monitor are critical to saving time and resources. Not recommended with small personal brands.

List 40

List Social Media Tools Netvibes 40

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! What do you want to do?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Laurel Papworth

JULY 4, 2012

I teach classes on social media monitoring – computer classes – and the students set up iGoogle to find and monitor Media, blogs, Twitter, Facebook, images, key influencers, keywords, CEO and brand mentions and so on. I was thinking Netvibes but wondered if you have another option? Really grumpy !

RSS 86

RSS Social Media Netvibes Radian6 86

Janet Fouts

DECEMBER 27, 2011

Some of them I know in person, but many I know through their blogs and Twitter personas. Amber’s recently left her role leading the social media charge at Radian6 to go out on her own with HiddenStartup and it will be fun to watch her grow her business. Shelly owns marketing and branding agency V3 Integrated Marketing.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2).

Social Media 157

Social Media Radian6 Strategy SM2 157

Kikolani

JANUARY 26, 2010

Record every significant social media actions and changes including the beginning of a campaign, increase in fans / followers, tweets and retweets by influential Twitter members, eBook and Press Releases, and guest posts. Listen and join the dialogue with Radian6. Trackur – Social Media Monitoring Tools in just 60 seconds!

ROI 114

ROI Social Media SEO Tips 114

Ari Herzog

SEPTEMBER 30, 2010

Specialties : Business consulting, social media, community building, business relationships, branding, marketing, mobile applications, digital marketing, social education, non-profits. Linkedin workshops- building your online brand. Twitter- “Where Social Media Means Business&#. Headline : Director of Community at Radian6.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your brand? It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Proactive Report

DECEMBER 18, 2009

It’s how you read news updates from friends on Facebook and Twitter. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. A branded, interactive video player that gives you analytics. They might run acorss one piece of content in a search or see it on Twitter.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Diva Marketing Blog

JUNE 10, 2012

Secondly, that person is usually a marketer themselves, and as such they need to have graduated from tactician to a strategist who can understand the value of branding, strategic approaches and tactics. Google Analytics, Radian6, Hubspot, Marketo, and Eloqua is where I’d start depending on budget, from free to full enterprise.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Tools 207

Tools Twitter Tips Statistics 207

Social Media Strategery

AUGUST 8, 2010

Contact the author [link] lovisatalk (lovisa) Twitter Comment good reminder of what kinds of ppl make great community managers. link to post] #gov20 – Posted using Chat Catcher [link] TheLab_Boston (The Lab) Twitter Comment RT @lovisatalk: good reminder of what kinds of ppl make great community managers. Ty for the shoutout!

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Convince & Convert

MARCH 25, 2010

Need to see the increase in Twitter followers over time? Unfortunately, Facebook keeps its data close to the vest for now, which is why Swix can't pull it out (and why companies like Radian6 can't monitor Facebook status updates from afar). Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 117

Social Media Strategy Statistics Metrics 117

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. Now you know who your brand loyalists are.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. If I had to give Twitter up permanently I would probably sit in traffic for four hours listening to polka music.

Radian6 113

Radian6 Training Communities Conversation 113

Diva Marketing Blog

MARCH 25, 2011

Two national brands, Chrysler and Aflec , were involved in twitter controversies. Third party contractors, an agency in one case, a freelancer in an other, tweeted posts that the clients felt reflected poorly on the brand promise. Understand the brand beyond the message. Understand the heart and mind of the brand.

Twitter 97

Twitter Radian6 Avatar Social Media 97

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

Questions 161

Questions Social Media Consultant Education 161