Techipedia: Tamar Weinberg

AUGUST 17, 2011

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Twitter Influential Steven DiMartino.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? And finally, I define a brand as “the sum total of our experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.&# Don’t neglect it.

Social Media 145

Social Media Brands Radian6 Banking 145

Webbiquity SMM

NOVEMBER 8, 2011

Ability to monitor media coverage and brand mentions across a very wide range of sources. Vocus built its own tool, which is fully integrated into its PR monitoring system; Cision white-labels the Radian6 social media monitoring tool. Capability to set up monitoring profiles for multiple keywords, topics, companies and products.

Vocus 185

Vocus Radian6 Tools comScore 185

Dave Fleet

AUGUST 12, 2010

When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and transparency. Transparency can come in a few forms : the form of humanizing the brand; the form of understanding the consumer and responding; or the form of disclosing sensitive information.

Radian6 283

Radian6 Exercises Journal Social Media 283

Twist Image

APRIL 8, 2011

These evolutions of technology, media and the general digitization of information is forcing brands to rethink the most fundamental question they have ever asked themselves: "why do people buy from us?" Radian6 live streamed the presentation and you can feel free to watch it below (it lasts about 45 minutes). conversation.

Radian6 110

Radian6 Ustream iPad Mobile 110

Buzz Marketing for Technology

APRIL 21, 2010

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are.

Data 198

Data Social Media Radian6 B2B 198

Twist Image

AUGUST 23, 2013

We schmoozed a little bit when I spoke at the Radian6 user summit a few years back in Boston. These individuals are doing what most brands (and individuals) don''t have the ability or integrity to do: spend the time to actually build the trust first, instead of looking for that quick, big fix. That''s not entirely true. business book.

Radian6 111

Radian6 Hubspot Startup YouTube 111

Direct Marketing Observations

JUNE 7, 2011

One, there is a lot of useless “social&# content to sift through and Two, if the majority of people are not using Twitter and everyone is using Facebook, then why do we make brand assumptions based on a Twitter stream? If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

SocMed Sean

JANUARY 21, 2019

Tools like Brandwatch, Hootsuite, and Radian6 can help you identify and monitor customer communications and then respond when appropriate. S stands for Sales Social media can be a great way to connect with your existing customers and empower them to become your brand advocates.

ROI 269

ROI Social Media CSR Knowledge Base 269

Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" Power & Associates in 2008.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. JB’s services are broad from corporate identity to web strategy to brand advertising to content management.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Mindjumpers

SEPTEMBER 17, 2012

80% of survey respondents state they monitor for brand mentions in real-time, near-time or a few times a week. Similarly, 73% of brands are staying abreast of industry developments by monitoring on social media. The biggest challenge for brands for the second half of 2012 remains Measuring ROI. Challenges.

Survey 225

Survey Report Social Media ROI 225

Harp Interactive

JANUARY 27, 2010

Brian Solis describes engagement as: “Engagement is essentially the first step in building a relationship between your customers and your brand.&#. Reactive engagement is simply responding to direct dialogue to or about you or your brand/business. When someone mentions your name/brand, thank them…answer them … respond to them.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Twist Image

JUNE 1, 2012

It seems like Judy Shapiro (Chief Brand Strategist at CloudLinux and blogger at Trench Wars ) was busy asking herself some very similar questions at the TechCrunch Disrupt conference in New York this past week. The brands. Can you imagine a brand developing an advertising platform like Google AdWords ?

Radian6 100

Radian6 Startup Marketing Adwords 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Adam Sherk

APRIL 30, 2013

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Sentiment: Are the comments, posts etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Harp Interactive

NOVEMBER 9, 2009

Use tools like Keotag , Radian6 and Google Alerts to find conversations based on your keywords. Decide on a tone and personality that represents your brand and your consumer. If done right, social media marketing provides enormous opportunities for businesses to promote their brand and products.

Platform 254

Platform Social Media Radian6 Press Release 254

Twist Image

DECEMBER 13, 2010

The platforms and channels continue to evolve and what works for one brand may not be the right solution for another brand. I'm frequently asked by brands if what they're doing in these digital channels is "wrong" The phrasing of the question is off. Brands love their corporate Facebook pages. on their page.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Twist Image

MARCH 29, 2011

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. The sheer volume of regular people reviewing and critiquing brands is the other reason why a cohesive software package may be needed. It's big business and these services are pulling in the big bucks.

Radian6 102

Radian6 Findability RSS Sentiment 102

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Yep, let's get the bigger picture people!

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

MARCH 29, 2016

Sally is also an author with her book, “Smart News: How to Create Branded Content That Gets Found in Search and Shared Social” and her blog The Proactive Report. . Smart News: How to Create Branded Content That Gets Found in Search and Shared on Social”. You just have a big audience.” —@sallyfalkow. “A Oprah is an influencer, fine.

Influencer 60

Influencer Radian6 How To Training 60

Net-Savvy Executive

APRIL 5, 2011

Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition. Before the next domino falls, though, I want to point out some of the insider opinions floating around from the Radian6 deal. " Related: What Does Salesforce-Radian6 Deal Mean for Everyone Else? Here we go again.

Radian6 44

Radian6 Visible Technologies Sentiment Brand Monitoring 44

Social Media Strategery

JANUARY 6, 2014

We use tools like Sysomos and Radian6 to track millions of social media posts. We’ve resorted to sharing “inspirational quotes” not because they do anything for our brand, but because they’ll get us more likes. We ignore reporters and bloggers who don’t measure up to some arbitrary influencer score.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Koka Sexton

NOVEMBER 14, 2011

You will hear from marketing directors, technology professionals, and social media experts, telling you how they have used social media to build brand, interact with customers and generate revenue. You can see a complete list of speakers and their topics here.

Social Media 65

Social Media Radian6 B2B List 65

Buzz Marketing for Technology

NOVEMBER 17, 2009

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! And furthermore the path is unique to each company.

Data 100

Data Vocus Radian6 B2B 100

Convince & Convert

JANUARY 11, 2011

But without also paying attention to how often your competitors are referenced, it’s difficult to determine whether the chatter about your brand is significant. You’ll want to us Radian6 , ViralHeat , Spiral 16 , Sysomos , Social Mention or any of the other social listening tools for this project. Search Volume.

Metrics 159

Metrics Postrank Social Media Klout 159

Social Media Marketing

APRIL 22, 2011

And I definitely see the potential for brands to enter the fray and sponsor items that they can offer for purchase. I could see companies like Radian6 (recently acquired by SalesForce.com ) acquiring Empire Avenue as an adjunct to their business. How do brands get involved? It comes as a by-product of providing a useful service."

Social Media 167

Social Media Klout Flickr Radian6 167

Convince & Convert

MAY 20, 2012

What words are used in association with our brand? Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. . “I need to know what’s being said about my company, our competitors, and our category in social media. Where is this chatter occurring?”

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Buzz Marketing for Technology

NOVEMBER 17, 2009

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! And furthermore the path is unique to each company.

Data 100

Data Vocus Radian6 StumbleUpon 100

Janet Fouts

APRIL 18, 2011

Lots of people sign up for one of the amazing social media listening platforms like Radian6. Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. For starters build a list of all of the keywords you think people may be using when looking for your brand.

Social Media 136

Social Media Attensity SM2 Radian6 136

Laurel Papworth

JULY 4, 2012

I teach classes on social media monitoring – computer classes – and the students set up iGoogle to find and monitor Media, blogs, Twitter, Facebook, images, key influencers, keywords, CEO and brand mentions and so on. Now that iGoogle is retiring , I need another free service to teach social media monitoring – know of one?

RSS 86

RSS Social Media Netvibes Radian6 86

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. For a while you’re addicted to watching who re-tweets you, mentions your brand on their blog or says something about you on a Facebook page. The ones who talk about you, your cause, your brand the most often?

Social Media 132

Social Media Data SM2 Radian6 132

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? Thanks again Katie.

Social Media 155

Social Media Radian6 Strategy SM2 155

Kikolani

JANUARY 26, 2010

Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers. Radian6 – Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web. Listen and join the dialogue with Radian6.

ROI 114

ROI SEO Social Media Tips 114

Laurel Papworth

SEPTEMBER 30, 2015

Not recommended with small personal brands. Salesforce Marketing Cloud (Radian6) for CRM integration. Use sparingly, and don’t do more than 100 (slowly) if you don’t want your account taken away for you. Useful for large companies with large followings. Follow: location, hashtag (eg conference) or list. Scheduling.

List 40

List Social Media Tools Netvibes 40

Justin Levy

JUNE 21, 2010

Maybe a tool like Radian6 on one screen, Twitter on the other, a cool visualization chart that you’re not really sure what it does on yet another screen, multiple keyboards, touchscreens, iris scanners, fingerprint readers, and other cool gadgetry. I’m sure you can immediately think of how you would arrange it, right?

Social Media 127

Social Media Radian6 RSS Feed Reader 127