Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Why does your brand need a content studio?

Social Media 160

Social Media Automotive Klout Flipboard 160

SocMed Sean

FEBRUARY 3, 2013

These should align with your overall company or brand marketing and customer service plan. 24) If part of your mobile/social strategy is to build a Facebook application, just remember that Facebook apps can’t be accessed via the Facebook mobile app. Klout/Kred 73) Klout and Kred are games. A measurement plan.

Social Media 279

Social Media Klout YouTube Foursquare 279

Twist Image

MAY 8, 2012

Now, with the ubiquity of smartphones and mobile connectedness, it has never been easier to share with the world our each and every move (look no further than Facebook's one billion dollar acquisition of Instagram - a social network for mobile photography). The Klout effect. brand evangelist. mobile photography.

GPS 97

GPS Klout Foursquare Mobile 97

Ari Herzog

JULY 6, 2012

Musing About Mobile Networking by Rob the Web Guy. Why Klout Matters by Tammi Kibler. When he's not blogging, Ari helps brands improve their digital media marketing. Among the more popular: How Social Networking Makes Us Less Social by Christopher Roberts. How to Choose the Best Comment System by Danny Brown. Know someone?

Blogger 151

Blogger Klout Proposal Mobile 151

Webbiquity SMM

DECEMBER 20, 2011

Klout and Kred scores). Brand and mention tracking (e.g., regular YouTube page, company channel, mobile device, etc.). • Lift in branded search visits (another imprecise but correlated measure). . • Retweets (reflects both level of engagement and quality of shared content). Most tweeted links (i.e., Influence (e.g.,

Social Media 194

Social Media Metrics ROI Klout 194

Twist Image

MARCH 16, 2012

Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark W. Individuals are now being indexed like brands and companies. Social TV - How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile by Mike Proulx and Stacey Shepatin.

Klout 107

Klout Apple Education Influencer 107

Twist Image

JANUARY 21, 2013

Not just to one another, but to brands as well. Areas like Klout and tools of social scoring will drive the need for consumers to have tools like FaceWash to help them better manage their online personas as they blur ever-closer to their physical lives. mobile device. Can't imagine it, can you? Impermanence. business insider.

Trends 111

Trends Klout Social Graph Mobile 111

Akamai Marketing

FEBRUARY 9, 2011

Further, the importance of personal branding is increasing for all young persons, not to mention the fact that this group is extremely open and transparent and social media’s inherent “openness&# culture isn’t frightening to them. Mobile apps aren’t going away – people love their ease of use.

comScore 156

comScore Review Klout Marketing 156

Social Media Marketing

APRIL 22, 2011

For a recent and in-depth look at how game theory is affecting the social and mobile space, take a look at what Brian Solis had to say about it (" The Games Businesses Play with Customers "). And I definitely see the potential for brands to enter the fray and sponsor items that they can offer for purchase. How do brands get involved?

Social Media 167

Social Media Klout Flickr Radian6 167

Ari Herzog

JULY 26, 2011

Out of 1,229,954 global brand websites analyzed in areas including number of incoming links, mobile device support, location tags, accessibility standards, daily mentions on Twitter, developer plugins used, and dozens of other variables, ariherzog.com has a Heardable rank of 195 and a brand health score of 698 (out of 1,000 possible points).

Tools 160

Tools Klout Metrics Airlines 160

Buffer Social

MARCH 6, 2017

For account tracking, you can monitor your brand’s or competitor’s engagement on Twitter, Instagram, or Facebook. Working with your profiles and pages across the major social channels, Klout puts together a score from 0 to 100 on your influence on social media. IBM Watson Personality Insights. Twitter analytics.

Analytics 111

Analytics Social Media Tools Klout 111

SocialFish

NOVEMBER 2, 2010

Thoughts on Klout and Psychology (p.s. the REAL reason why brands screw up on social media (Gaping Void). Buyer’s Guide to Mobile Apps Released (Fork in the Road). 4 ways keywords can drive your blog’s editorial calendar (SmartBlog on Social Media). 6 Ways to Optimize Your Blog for Search Engines (Social Media Examiner).

Klout 157

Klout Analysis Journal Curation 157

Hootsuite

MARCH 31, 2020

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. When used creatively, augmented reality provides new ways for potential customers to interact with your brand, such as seeing what your products would look like in their home or which glasses look the best on their face. Brand advocate. Brand Awareness.

List 145

List Social Media HootSuite URL 145

Diva Marketing Blog

MAY 14, 2012

McConnell launched what was to become one of the most beloved brands. Based on its direct sales approach, which was built on developing relationships and sharing conversations, Avon has been called the original “Social” Brand. BUSINESS STRATEGY : Of any brand, Avon has one of the most powerful social business strate gies available.

Social Media 81

Social Media Klout Smart Phone Training 81

agora pulse

OCTOBER 19, 2016

Social media listening is key to creating great content because it puts your finger firmly on the pulse of your target market and the public perception of your brand. Similarly, if members of your target audience are asking your brand questions on social media then be sure to incorporate these subjects into future articles.

Social Media 60

Social Media Content Marketing Real Estate 60

Kikolani

APRIL 27, 2012

5 Content Marketing Assets You Forgot You Had – Great content marketing and brand storytelling doesn’t have to be an arduous, from scratch process. What Your Klout Score Really Means – Your Klout score is gaining in importance: A high one might bring perks, but a low one could dash your career dreams.

Mashup 113

Mashup Resources Klout Remix 113

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. Personal) Branding. Building a Brand/Brand Evangelism. How to Hire Social Media Strategists (Creativity Unbound): Edward Boches of Mullen takes a tactical approach toward hiring for social media — and for him, it’s not just about Klout or following numbers. SEO: Strategy.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

APRIL 18, 2012

If you’ve ever launched a blogger outreach campaign, you know that influencer identification goes beyond the Klout score. GroupHigh offers different packaging for brands and for agencies so you can find a pricing model that’s best for your team. Kind of like related videos on YouTube, but with less cats.

Tools 158

Tools Products Social Media Collaboration 158

Webbiquity SMM

MAY 3, 2011

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Director of Sales for @ klout. Allison Mooney. allimooney. Ambal Balakrishnan.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Sprout Social

DECEMBER 27, 2016

This includes coworkers, customers and all your mobile push notifications. Figure out what kinds of automation is best for your brand. Followerwonk and Klout can come in handy when you’re looking for new accounts. Think about this : how often are you interrupted in a day? Remember, not all automation is created equal.

Social Media 78

Social Media How To Hashtag Publishing 78

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize&#. Sometimes, brands that start the campaign will realize that it’s not receiving the traction they want.

Tools 277

Tools Tips Marketing Social Media 277

Kikolani

SEPTEMBER 17, 2013

So how then does a blogger successfully promote a brand new blog post? If they’re reading your email on phone and it’s not optimized for mobile, studies show they’re most likely to just delete it. So I’m assuming you don’t have a huge mailing list to share your latest post with.

Tips 168

Tips Influencer Blogger LinkedIn 168

Webbiquity SMM

JUNE 14, 2011

Tap your internal subject matter experts and help them create personal brands. When evaluating 2D barcode readers (mobile apps), look for support for multiple barcode types as well as autoscan capability. Don’t just send them to your mobile site home page. For example, gaskets are boring. BeeTag is her favorite.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. No bells, no whistles, just business.&#

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

SEPTEMBER 12, 2011

Her list of tactics begins with Assets, Branding and Compelling messages and continues all the way through Word of mouth, eXcellence, adopting a Yes attitude, and demonstrating Zeal in your social media activities and relationship building. 20 Free Social Media and Brand Monitoring Tools Worth Exploring by oneforty.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

APRIL 9, 2012

Four51 offers two sets of tools for local business and consumer brands. It works on desktops, laptops, and mobile devices. On mobile devices Hotspot Shield enables data compression, increasing the amount of data a user has under their mobile data plan and thus saving users money on mobile data. Cool iPhone Apps.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

JUNE 6, 2011

Chuck is Director of the Center for Media Research, MediaPost Communications, a NY Times Business best-selling author, CEO of Mobile Future Institute and mobile advocate. He’s brand manager of the Mobile Insider Summit and a frequent speaker nationally on mobile and mobile marketing.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196