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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Social media platform decisions should align with goals and trends both within your organization and industry-wide.

Platform 271
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

Examples 104
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This Week in Social Media – 8/7/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

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Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception

The Realtime Report

That’s about what it feels like for the video content (movies, TV) industry, which is awkwardly … straddling. But media buyers and industry leaders seemed to have a tough time understanding whether either or none of the above was most important, and they weren’t alone. “It wasn’t a lie, it was ineptitude with insufficient cover.”

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! . • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

List 155
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A Long List of Social Media Advertising Stats

Hootsuite

This explosion in advertising options has left a lot of brands trying hard to play catch-up. If social media advertising spend continues on that curve, there’s no telling how the industry and tools will evolve. That may have a little something to do with Twitter’s great focus on mobile…. billion in mobile ad revenues by 2017.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

The average consumer comes in contact with a brand 6 times on average before they purchase, which is 4 times higher than it was 15 years ago. It demonstrates the value that social media brings to lead generation not just brand awareness. Nielsen Visual IQ. In some markets, all the action is happening on mobile apps.

Software 101