Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. These are among the key questions for marketers to ask when determining how best to reach their goals. Start with these questions to help create an effective plan of action.

Social Media 267

Social Media Tips Marketing HootSuite 267

Buffer Social

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Brands 79

Brands Hubspot Project Chemicals 79

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Brand authenticity matters.

B2B 259

B2B Examples Company Instagram 259

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Brands have to be alert to a myriad of new trends popping up every day.

Strategy 86

Strategy Brands UGC Apparel 86

Waxing UnLyrical

APRIL 4, 2019

So how can you, as a communications professional, leverage the power of community building for your brand? Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). Let’s get right to it, how to build your brand’s community.

Community building 197

Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Ask questions on social media. It could be an inspiring quote (from you or someone else), a question (“What’s the top thing on your bucket list for this year?”), or a tip. Guest Post by Monika Jansen. There’s a lot of noise out there.

Content 124

Content Brands Findability Marketing 124

Oktopost

APRIL 26, 2021

Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. It’s the same thing with brands. It means that those people are going to stop engaging with the brand.

Engagement 156

Engagement Social Media How To Hubspot 156

Sprout Social

AUGUST 17, 2022

Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Brands should track everything from shout-outs and reviews to questions and complaints.

Campaign 121

Campaign Social Media Tools Hubspot 121

Sprout Social

JUNE 28, 2023

Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload. And the majority of consumers are more likely to purchase from brands that use personalized communications.

Team 106

Team Hubspot Marketing SMS 106

Buzz Marketing for Technology

JANUARY 14, 2010

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. And I couldn’t help but agree.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 11, 2024

These tools create positive experiences and inform brands on how to improve their service. Meanwhile, over two-thirds of consumers value how fast brands respond to them. Customer service software helps brands improve both. Hubspot Service Hub As noted earlier, expectations regarding response times are high.

Software 82

Software Tools Knowledge Base Hubspot 82

agora pulse

SEPTEMBER 28, 2017

Social media spam can damage your brand’s reputation, so we’ve delved deeper into how you can avoid it. If you manage an Instagram account for your brand, then there’s no doubt you’ve used hashtags to increase your reach and gain new followers. Don’t automatically follow people. Cut down on the #hashtags. And that’s fine.

Social Media 120

Social Media Brands How To Review 120

Webbiquity SMM

FEBRUARY 13, 2018

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing. 89% of U.S.

Social Media 178

Social Media Marketing Hubspot Trends 178

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.

Team 140

Team Conversation Social Media Instant Messaging 140

Hootsuite

MAY 6, 2024

This can include direct messages , public comments, comments on social ads, questions, @mentions, hashtags, and social customer service requests. Each social contact becomes part of a customer’s social conversation history with your brand, so you can tell at a glance whether this is their first contact with your or their 15th.

Tools 78

Tools HootSuite Team Social Media 78

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are.

Strategy 52

Strategy UGC Brands Apparel 52

Webbiquity SMM

MARCH 13, 2019

I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. But, HubSpot generates a good portion of our traffic from search engines now. It builds brand awareness. It supports SEO.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Convince & Convert

JANUARY 31, 2024

Define the scope and objectives of each project : Your scope should answer questions like What do I plan to achieve? The virtual assistant industry has grown exponentially over the years, highlighting its importance for brands all over the world. Find some great tools in this list by Attrock. Who is my target audience?

Project 130

Project Social Media Template Templates 130

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. You may hear some complain micro influencers are not as savvy about the needs of the brand. But, their authenticity is a win over the brand’s needs. Guest Post by Debbie Friez.

Influencer 237

Influencer Authentication Survey ROI 237

Buffer Social

JANUARY 15, 2024

Tough question. I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them.

B2B 95

B2B Content Syndication SEO 95

Social Media Strategies Summit

SEPTEMBER 23, 2022

When it comes to TikTok, Harvard regularly posts videos of Rakesh Khurana, Danoff Dean of Harvard College, answering various questions about his life and work, like: How do you start your day? According to HubSpot , 39% of marketers say they lack time to create video content, while 31% say they don’t have the budget. Image source.

Education 162

Education Examples Content Nielsen 162

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. pulse on-brand response to lifecycle teams. Skeptical users may Tweet about shady emails, pricing questions or security issues. Very happy to be part of the @HubSpot community! Instagram Reel?

Team 114

Team Marketing Collaboration Hubspot 114

Twist Image

NOVEMBER 16, 2014

It''s a question that Jason Keath not only speaks and consults about, but he also gathers very serious marketers to attend his well-known Social Fresh events. How well do marketers truly perform when it comes to social media? Enjoy the conversation. business book. business podcast. david usher. digital marketing. business book. david usher.

Social Media 80

Social Media Hubspot Marketing Consultant 80

Dave Fleet

FEBRUARY 28, 2011

Mashable: What Brands Can Learn From Taco Bell’s Social Media Lawsuit Defense. Questioning online influence. Hubspot: Google Changes Algorithm to Punish Content Farms. Don’t just be a “social media guy” (or gal) – be a communicator that thinks about integrated approaches. Communications isn’t going anywhere. Back up your life.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Sprout Social

APRIL 19, 2022

They long for the days when a person was available to answer questions and solve issues in real-time. Some 70% of people agree they expect conversational experiences from brands. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. And that includes your customers.

Conversation 97

Conversation Strategy Social Media Marketing 97

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. It’s critical to track how well your brand awareness campaigns are running.

Analytics 137

Analytics Report Social Media Google 137

Sprout Social

AUGUST 19, 2020

Especially when you consider the fact that many people are already using it to connect with brands and businesses regularly. No wonder brands are already taking advantage of Facebook Messenger to connect with their customers frequently, exchanging 20 billion messages each month. Building trust in your brand. Be responsive.

Facebook 142

Facebook How To Airlines Survey 142

Twist Image

NOVEMBER 11, 2016

Their leadership is changing (it is being questioned and executives have been departing). Search your city, follow a brand, check out a news source, see what's happening while you're at that conference. Case in point: this week, I presented at Hubspot 's massive Inbound event. Dear Twitter, please don't go. Who is there?

Twitter 84

Twitter Hubspot Feed Feedly 84

Sprout Social

AUGUST 28, 2023

Sprout’s AI and patented ViralPost technology puts brands in a position to streamline workflows. Seventh Sense also seamlessly integrates with HubSpot and Marketo. Seventh Sense offers flexible pricing that works with HubSpot and Marketo’s subscription model. Social media scheduling.

Team 87

Team Tools Marketing Hubspot 87

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. A good sales funnel draws leads inexorably toward conversion by answering their questions and meeting their needs at every step in their purchasing journey.

B2B 148

B2B LinkedIn Tips Marketing 148

Social Media Strategies Summit

OCTOBER 24, 2018

However, as brands begin to see greater results and budgets increase, more pressure is put on marketers to prove ROI, stay ahead of the competition, and strategically align their efforts with business goals. Content performance, recorded by asking the following questions: What type of content performs best? Persona Template.

Social Media 113

Social Media Strategy Guidelines Template 113

Buffer Social

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

Later

NOVEMBER 28, 2018

When it comes to designing stories, it’s important to have clear and consistent Instagram Stories branding. Just like your regular Instagram feed, incorporating your brand into your Instagram Stories will help you increase brand awareness and make your stories stand out from the crowd. How would you describe your brand?

Instagram 62

Instagram Template Templates Brands 62

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. About 30% of the tweets that mention brands neglect to use their Twitter handles. . This indicates that you missed out on looking at 30% of possible engagement for your brand.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 142

Strategy Metrics Hubspot Retail 142

Convince & Convert

JUNE 4, 2014

At first, I was able to get participation from many of my colleagues, but then directors in our department started to question the value of the newsletter. Colleagues started to question whether or not they should contribute to the newsletter, and without their contributions our content was at greater risk of being lame.

Team 160

Team Engagement Hubspot Newsletter 160