Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. You may hear some complain micro influencers are not as savvy about the needs of the brand. But, their authenticity is a win over the brand’s needs. Guest Post by Debbie Friez.

Influencer 237

Influencer Authentication Survey ROI 237

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 141

Strategy Metrics Hubspot Retail 141

Webbiquity SMM

MARCH 13, 2019

I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. But, HubSpot generates a good portion of our traffic from search engines now. It builds brand awareness. It supports SEO.

Engineering 139

Engineering Social Media Hubspot Marketing 139

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. pulse on-brand response to lifecycle teams. Skeptical users may Tweet about shady emails, pricing questions or security issues. Very happy to be part of the @HubSpot community!

Team 111

Team Marketing Collaboration Hubspot 111

Sprout Social

APRIL 19, 2022

They long for the days when a person was available to answer questions and solve issues in real-time. Some 70% of people agree they expect conversational experiences from brands. Relying on one-way communication channels like lead capture forms won’t cut it. Instead, they help expedite common questions and provide basic support.

Conversation 95

Conversation Strategy Social Media Marketing 95

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

yMarketingMatters

JUNE 20, 2014

Community Growth & Sustainability. Community Growth & Sustainability. This is the classic social media metric that is SO important, but get’s a lot of question for not being as easy to attribute to quantifiable business growth and direct indicator of sales increase. Here are the top ones: 1. Email Collection. Referrals.

Small Business 263

Small Business Social Media How To ROI 263

Social Media Strategies Summit

OCTOBER 24, 2018

However, as brands begin to see greater results and budgets increase, more pressure is put on marketers to prove ROI, stay ahead of the competition, and strategically align their efforts with business goals. Content performance, recorded by asking the following questions: What type of content performs best? Persona Template.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. Setting a gold standard for partnerships.

Reddit 97

Reddit Hubspot API Reputation 97

Buffer Social

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

Pixlee

SEPTEMBER 22, 2021

With these tools, you can gather social media data that gives you analysis into questions like these: What happened? Answers to these questions give you insight into your social media performance and where to bolster your strategy. . 87% of brands use UGC for authentic (and free) content. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

With these tools, you can gather social media data that gives you analysis into questions like these: What happened? Answers to these questions give you insight into your social media performance and where to bolster your strategy. . 87% of brands use UGC for authentic (and free) content. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Buffer Social

FEBRUARY 21, 2018

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. Instead of building huge public pages, more and more businesses are opting for niche closed communities. What are some questions that your customers often ask you?

Groups 109

Groups Groups LinkedIn Template 109

Rebekah Radice

JULY 15, 2019

82% prefer live video from a brand as opposed to social posts. Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. Source: Koeppel Direct.

Types 119

Types Video Content Case Study 119

Keyhole.co

AUGUST 25, 2023

You have to choose a name that reflects your interests but also be careful of choosing a name that’s unique so that you can create branded social media handles as well as a website. Pick a name appropriate for YouTube community guidelines Prior to choosing a channel name, first, ensure that the name is an appropriate pick for YouTube.

YouTube 52

YouTube Domain Name Drupal How To 52

Audiense

JANUARY 25, 2018

The challenge is several marketing tools categorize influencers by industry and community size. If YES then ask yourself what proportion of community overlaps with that of your competitors? Answering these questions will not only inform your strategy but ease the selection process significantly.

Crimson Hexagon 113

Crimson Hexagon Influencer Campaign Tools 113

Sprout Social

JANUARY 4, 2021

In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. However, that doesn’t necessarily mean you need to completely reinvent your brand and social strategy. Showing how your idea supports business goals.

Campaign 119

Campaign Social Media Marketing Metrics 119

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that.

Software 62

Software Communities Forums Hubspot 62

Waxing UnLyrical

JUNE 29, 2015

Why: “Coming up with content that will inspire and engage with your customers can be one of the most challenging aspects of email marketing,” writes Gareth O’Sullivan in this Business 2 Community post that shows you how to “inject some creativity into your email marketing.” ” 4. ” 4.

Content 100

Content Newsletter Hubspot Consultant 100

Buzz Marketing for Technology

MARCH 2, 2010

And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. But the question has long been 2 fold: 1) How do you create engagement and 2) How do you measure it. Related posts brought to you by Yet Another Related Posts Plugin.

B2B 206

B2B Engagement Marketing Sentiment 206

Keyhole.co

JANUARY 27, 2023

Ultimately, the best channel for your brand depends on your customer base and the strategies you use to reach them. For starters, you can easily find and connect with the B2B community. YouTube monetization also allows brands to increase ROI directly with their own channel. Track brand mentions and campaigns with Keyhole 5.

ROI 52

ROI B2B Social Media How To 52

Janet Fouts

MARCH 6, 2013

The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Impressive, even for a big brand. Notice these aren’t all big brands.

Instagram 143

Instagram Eventful Hashtag Hubspot 143

Akamai Marketing

APRIL 4, 2011

Before you answer – let me give you a hint: its a trick question. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Here’s the answer. What do you have to offer?

Lurker 203

Lurker Klout Policies Consultant 203

Oktopost

FEBRUARY 1, 2024

Your business is unique, but do your brand assets reflect that? B2B buyers are bombarded with information daily, and only so many brands can stand out. When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. By neglecting your brand, you’re letting your competitors overtake you.

Brands 62

Brands Hubspot Marketing B2B 62

Buffer Social

SEPTEMBER 15, 2016

We had the privilege of speaking with HubSpot VP of Marketing Meghan Keaney Anderson about the specific attributes she looks for when hiring social media managers, as well as how a highly successful startup like HubSpot views social media marketing. Amanda Sibley , HubSpot marketing. HubSpot’s Growth Show podcast.

Social Media Management 40

Social Media Management Hubspot Social Media How To 40

Buffer Social

APRIL 9, 2019

Yet some brands find a way to answer 100% of requests. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Reaching inbox zero twice a day, morning and afternoon (inbox zero means that all messages in our Community folder have received replies).

Team 70

Team Social Media FAQ Sample 70

Buffer Social

MAY 2, 2017

Expert: Expert social proof is when an expert in your industry recommends your products or services or is associated with your brand. User: User social proof is when your current users recommend your products and services based on their experiences with your brand. Explore having brand ambassadors. halo effect).

Marketing 111

Marketing Influencer Instagram Trends 111

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. Invest in the freshest ideas by recording concepts as they come to you, listening closely on Twitter, and actively inviting your community to share their thoughts on what they’d like to learn more of.

Content 95

Content Hubspot Curation Survey 95

Postcron

MAY 29, 2018

The focus on video isn’t surprising—a recent study by Hubspot found that 53 percent of people want to see more video content. You can build a stronger sense of community in your group by hosting a Watch Party where group members can interact with one another in real time while the video plays. Why try chatbots?

Social Media 56

Social Media Hubspot Groups Groups 56

Convince & Convert

FEBRUARY 1, 2016

However, this isn’t a bad thing for your brand. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. highlight to tweet). Journey Mapping.

Content 60

Content Tips Analysis Curation 60

Webbiquity SMM

MAY 3, 2011

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Becky Denniston. Connie Bensen.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Sprout Social

JUNE 30, 2021

Today evangelism may denote a vehement and vocal fan of something, whether it’s a popular sneaker brand or their favorite TV show. . These people typically buy specific products from one brand and never venture to their competitors. Brand evangelists are also excellent sources of marketing.

Brands 132

Brands Loyalty Hubspot Authentication 132

Buffer Social

JANUARY 18, 2017

Social media isn’t only a marketing tool, it can affect almost every area of a business – for example, as we discovered in our State of Social 2016 report , social media is a key channel for brand awareness, engagement, lead generation, customer support and much more. Increase brand awareness. Drive traffic to your website.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: Without question, it’s understanding the modern stakeholder’s media experience. . Secondly, that person is usually a marketer themselves, and as such they need to have graduated from tactician to a strategist who can understand the value of branding, strategic approaches and tactics. So little time, money and people.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Marketing to Serve

NOVEMBER 26, 2017

90% of marketers have increased brand exposure due to social media efforts. Link clicks account for 92% of all user interaction with tweets (Source: HubSpot ). Frequency One of the most commonly asked questions regarding social media is “how often should I post?”. If not, you need to, the results speak for themselves.

Social Media 66

Social Media Strategy Content How To 66

Buffer Social

SEPTEMBER 15, 2016

Content curation on social media is a great way to provide value to your audience and build your own brand. Rand has one of the strongest brands anywhere on social — 334,000 Twitter followers and an engaged audience. How to source ideas from your community for curation and creation (23:48). In Rand’s words … 1.

Curation 40

Curation Social Media Content Startup 40