Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. Define the scope and objectives of each project : Your scope should answer questions like What do I plan to achieve? I have the solution. Find some great tools in this list by Attrock. Who is my target audience?

Project 129

Project Social Media Template Templates 129

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload.

Team 103

Team Hubspot Marketing SMS 103

Oktopost

APRIL 26, 2021

Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. It’s the same thing with brands. It means that those people are going to stop engaging with the brand.

Engagement 156

Engagement Social Media How To Hubspot 156

Sprout Social

JANUARY 11, 2024

These tools create positive experiences and inform brands on how to improve their service. Meanwhile, over two-thirds of consumers value how fast brands respond to them. Customer service software helps brands improve both. Hubspot Service Hub As noted earlier, expectations regarding response times are high.

Software 80

Software Tools Knowledge Base Hubspot 80

Webbiquity SMM

FEBRUARY 13, 2018

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing. 89% of U.S.

Social Media 179

Social Media Marketing Hubspot Trends 179

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. You may hear some complain micro influencers are not as savvy about the needs of the brand. But, their authenticity is a win over the brand’s needs. Guest Post by Debbie Friez.

Influencer 237

Influencer Authentication Survey ROI 237

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are.

Strategy 52

Strategy UGC Brands Apparel 52

Hootsuite

MAY 6, 2024

This can include direct messages , public comments, comments on social ads, questions, @mentions, hashtags, and social customer service requests. Each social contact becomes part of a customer’s social conversation history with your brand, so you can tell at a glance whether this is their first contact with your or their 15th.

Tools 82

Tools HootSuite Team Social Media 82

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. About 30% of the tweets that mention brands neglect to use their Twitter handles. . This indicates that you missed out on looking at 30% of possible engagement for your brand.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Social Media Strategies Summit

OCTOBER 24, 2018

However, as brands begin to see greater results and budgets increase, more pressure is put on marketers to prove ROI, stay ahead of the competition, and strategically align their efforts with business goals. Content performance, recorded by asking the following questions: What type of content performs best? Persona Template.

Social Media 113

Social Media Strategy Guidelines Template 113

yMarketingMatters

JUNE 20, 2014

This is the classic social media metric that is SO important, but get’s a lot of question for not being as easy to attribute to quantifiable business growth and direct indicator of sales increase. Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. Increased Sales.

Small Business 263

Small Business Social Media How To ROI 263

Pixlee

SEPTEMBER 22, 2021

Why Should You Care About Social Media Analytics? With these tools, you can gather social media data that gives you analysis into questions like these: What happened? Answers to these questions give you insight into your social media performance and where to bolster your strategy. . Let’s dive in. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Why Should You Care About Social Media Analytics? With these tools, you can gather social media data that gives you analysis into questions like these: What happened? Answers to these questions give you insight into your social media performance and where to bolster your strategy. . Let’s dive in. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Oktopost

JULY 22, 2021

Then you can manage all of your interactions and analytics from within the familiar environment of your CRM. When people talk about your industry, brand, or products, Social CRM allows you to gather valuable insights and feedback — or even join in the conversation — while the conversation is ongoing. Social CRM: What Is It?

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . We will walk through six categories of Sprout’s integrations with questions and scenarios to help you identify which your organization could benefit from most. Many companies prioritize customer service.

Social Media Management 115

Social Media Management Social Media Platform Review 115

Convince & Convert

APRIL 11, 2016

While we are on the subject of March Madness, it was interesting to see how brands took to social media during last week’s NCAA championship game. The antiperspirant company utilized Lightwave, a new bio-analytics technology that measured everything from reactions to buzzers, to the crowds doing the wave.

Conversation 60

Conversation Hubspot Hashtag Sports 60

Later

NOVEMBER 28, 2018

When it comes to designing stories, it’s important to have clear and consistent Instagram Stories branding. Just like your regular Instagram feed, incorporating your brand into your Instagram Stories will help you increase brand awareness and make your stories stand out from the crowd. How would you describe your brand?

Instagram 62

Instagram Template Templates Brands 62

Buffer Social

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

Audiense

JANUARY 25, 2018

Answering these questions will not only inform your strategy but ease the selection process significantly. Performance analytics is comprised of two halves: quantitative (metrics such as reach, impressions, spend) and qualitative (audience relevance, are the users a part of your defined target audience). Performance Measurement.

Crimson Hexagon 113

Crimson Hexagon Influencer Campaign Tools 113

Sprout Social

JANUARY 4, 2021

In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. However, that doesn’t necessarily mean you need to completely reinvent your brand and social strategy. Showing how your idea supports business goals.

Campaign 119

Campaign Social Media Marketing Metrics 119

Oktopost

MAY 13, 2024

B2B marketing analytics are advancing at a pace that can seem daunting even to seasoned and tech-savvy marketers. Many B2B companies are leaving revenue on the table because they are unable to capitalize on the full potential of modern data analytics. What are B2B marketing analytics?

B2B 80

B2B Analytics Marketing Hubspot 80

Keyhole.co

JUNE 9, 2023

Though the newer generations are skewing towards platforms with privacy anthems written all over them, Facebook still exhibits greater relevance to brands who can use it correctly. This is the time for brands of all sizes to strengthen their positions on the platform. Also, do check out your competitors’ analytics !

Facebook 52

Facebook Guidelines Activities Feed 52

Rebekah Radice

JULY 15, 2019

82% prefer live video from a brand as opposed to social posts. Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. At this stage, thought leadership videos can help build awareness around your brand and position you as an expert in your field.

Types 119

Types Video Content Case Study 119

Buffer Social

MARCH 27, 2018

Use your analytics. One of the best ways to find out what your audience likes (or what works for you) is to use your analytics. Your social media analytics can tell you what’s working and what’s not. Here’s how to find your top posts with the native analytics in Facebook, Instagram, and more.

Content 110

Content How To Overview Analytics 110

Convince & Convert

FEBRUARY 28, 2012

They possess exceptional copywriting skills, along with dynamic personalities that enable them to build strong personal brands. Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. The Marketing Agency Blueprint (Wiley), pp.

CPM 139

CPM Compete Marketing Hubspot 139

Keyhole.co

AUGUST 25, 2023

You have to choose a name that reflects your interests but also be careful of choosing a name that’s unique so that you can create branded social media handles as well as a website. Other than using a unique channel name to build a brand, think of the business or the end goal with your channel. The end goal is to be like Mr.Beast.

YouTube 52

YouTube Domain Name Drupal How To 52

Oktopost

FEBRUARY 1, 2024

Your business is unique, but do your brand assets reflect that? B2B buyers are bombarded with information daily, and only so many brands can stand out. When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. By neglecting your brand, you’re letting your competitors overtake you.

Brands 62

Brands Hubspot Marketing B2B 62

Writtent Blog

DECEMBER 10, 2013

Don’t have the time to create all the content you need to grow your brand? We come up with a list of subject matter experts and a research question that will be covered in the post. We rate their influence level, and reach out to the best with a research question. We’ll help your brand’s message stick.

Content 82

Content Hubspot Knowledge Base Research 82

Likeable

JUNE 7, 2021

The exponential growth of this feature and ubiquity of ads on social media both raise the question: Do people even like it? HubSpot Research reports that 91 percent of people believe ads today surpass the level of intrusiveness they held three years ago. Many find the product suggestions helpful, and discover new brands easily.

Hubspot 52

Hubspot Survey Privacy Groups 52

Keyhole.co

JUNE 2, 2022

According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot. These are some of the questions to get you started. How many people did you reach?

B2B 59

B2B Influencer Marketing ROI 59

Keyhole.co

JANUARY 27, 2023

Ultimately, the best channel for your brand depends on your customer base and the strategies you use to reach them. YouTube monetization also allows brands to increase ROI directly with their own channel. Automate your marketing processes Managing a brand’s multiple social media accounts isn’t an easy task.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

AUGUST 23, 2010

Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types.

ROI 193

ROI Social Media Vocus Metrics 193

Postcron

MAY 29, 2018

The focus on video isn’t surprising—a recent study by Hubspot found that 53 percent of people want to see more video content. Chatbots use artificial intelligence to help them answer customers’ questions in a conversational tone. To learn more about getting started with chatbots, check out this summary from Hubspot.

Social Media 56

Social Media Hubspot Groups Groups 56

Akamai Marketing

APRIL 4, 2011

Before you answer – let me give you a hint: its a trick question. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Here’s the answer.

Lurker 203

Lurker Klout Policies Consultant 203

Buffer Social

JANUARY 18, 2017

Social media isn’t only a marketing tool, it can affect almost every area of a business – for example, as we discovered in our State of Social 2016 report , social media is a key channel for brand awareness, engagement, lead generation, customer support and much more. Increase brand awareness. Drive traffic to your website.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Sprout Social

MAY 5, 2021

Many of these touchpoints happen among marketers, especially as people get acquainted with your brand for the first time. Asking questions about products or reaching out via social media. That’s because social media is totally transparent as customers sound off on brands and what they like (or dislike) about any given product.

Data 111

Data Marketing How To Collaboration 111