Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot.

B2B 59

B2B Influencer Marketing ROI 59

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. There’s much more.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Ask questions on social media. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instead, use hashtags that are already popular and align with your brand. Write like you talk.

Content 124

Content Brands Findability Marketing 124

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. It’s the same thing with brands.

Engagement 156

Engagement Social Media How To Hubspot 156

Buzz Marketing for Technology

MARCH 2, 2010

And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. But the question has long been 2 fold: 1) How do you create engagement and 2) How do you measure it. Related posts: B2B Marketing Content: Lure or Lasso?

B2B 206

B2B Engagement Marketing Sentiment 206

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. It builds brand awareness. They want more of YOU.

Engineering 139

Engineering Social Media Hubspot Marketing 139

Buzz Marketing for Technology

JANUARY 14, 2010

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! And I couldn’t help but agree.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Social CRM lets you engage with these conversations early on.

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

JUNE 28, 2023

Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload. And the majority of consumers are more likely to purchase from brands that use personalized communications.

Team 103

Team Hubspot Marketing SMS 103

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Buffer Social

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. The reality is that the best LinkedIn users are marketing machines. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space.

Reddit 97

Reddit Hubspot API Reputation 97

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 141

Strategy Metrics Hubspot Retail 141

Writtent Blog

APRIL 25, 2013

If you answer “Yes” to at least on of these questions, our collection of blogging statistics will definitely be of great help to you. Tweet (Source: Hubspot ). Tweet (Source: HubSpot ). Tweet (Source: HubSpot ). 7) B2B marketers who use blogs generate 67% more leads than those that do not. 9) 61% of U.S.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Oktopost

MAY 13, 2024

B2B marketing analytics are advancing at a pace that can seem daunting even to seasoned and tech-savvy marketers. Only 6% of B2B companies agree that they are “advanced insight-driven businesses,” falling short of rates in other business segments. What are B2B marketing analytics?

B2B 80

B2B Analytics Marketing Hubspot 80

Oktopost

NOVEMBER 18, 2020

35-50% of sales go to businesses that respond first HubSpot. Tightly aligned’ companies achieve 24% faster three-year revenue growth and 27% faster three-year profit growth HubSpot. Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google.

Engagement 89

Engagement Social Media B2B Team 89

Oktopost

FEBRUARY 1, 2024

Your business is unique, but do your brand assets reflect that? B2B buyers are bombarded with information daily, and only so many brands can stand out. When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA.

ROI 193

ROI Social Media Vocus Metrics 193

Rebekah Radice

JULY 15, 2019

82% prefer live video from a brand as opposed to social posts. Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. At this stage, thought leadership videos can help build awareness around your brand and position you as an expert in your field.

Types 119

Types Video Content Case Study 119

Keyhole.co

JUNE 9, 2023

Though the newer generations are skewing towards platforms with privacy anthems written all over them, Facebook still exhibits greater relevance to brands who can use it correctly. This is the time for brands of all sizes to strengthen their positions on the platform. Hubspot did a survey with over 1000 social media marketers.

Facebook 52

Facebook Guidelines Activities Feed 52

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. participating in groups and answering questions). Which common mistakes should you avoid?

LinkedIn 190

LinkedIn Tips B2B Findability 190

Buffer Social

FEBRUARY 21, 2018

And unlike Facebook and Instagram, people on LinkedIn are there to further their professional network, build their personal brand, and increase their industry knowledge. This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company.

Groups 109

Groups Groups LinkedIn Template 109

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Many of these touchpoints happen among marketers, especially as people get acquainted with your brand for the first time. Asking questions about products or reaching out via social media. Social media posts. Landing pages. Blog posts. Attending a webinar.

Data 111

Data Marketing How To Collaboration 111

Writtent Blog

MAY 26, 2014

It’s hard to attract business with a few static web pages; those won’t bring you traffic, leads, and sales, or develop your brand. Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them.

SEO 97

SEO Hubspot Press Release Engineering 97

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Marketing to Serve

NOVEMBER 26, 2017

90% of marketers have increased brand exposure due to social media efforts. If you provide a service or B2B offering, LinkedIn is used by 50% of B2B buyers when making a decision ( SmallBizTrends ). Link clicks account for 92% of all user interaction with tweets (Source: HubSpot ). Links in Twitter have a similar effect.

Social Media 66

Social Media Strategy Content How To 66

Buffer Social

AUGUST 23, 2018

In the long-term, LinkedIn marketing will be a game-changer for businesses and brands in the B2B space. Legitimacy and professionalism are critical for brand image , and provides visitors with all the information they need to connect with your company when they’re ready. Complete your LinkedIn company profile (fully).

LinkedIn 104

LinkedIn Company Tips RSS 104

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Illustrate your brand with a headline and call to action (CTA).

B2B 250

B2B LinkedIn Strategy Marketing 250

Social Media Strategies Summit

NOVEMBER 28, 2022

This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands. Harry’s plays into this consumer desire, allowing would-be customers to compare its product and pricing against one of the brand’s biggest competitors, Gillette. It All Starts with Targeting.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days. Set your goals.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Convince & Convert

FEBRUARY 1, 2016

However, this isn’t a bad thing for your brand. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. highlight to tweet). Journey Mapping.

Content 60

Content Tips Analysis Curation 60

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

B2B 112

B2B Software Marketing Price 112

Social Media Strategies Summit

NOVEMBER 18, 2022

This makes it a fantastic platform for brands looking to reach totally new audiences. Typically, brands leverage TikTok to drive sales. With 74% of users saying TikTok has inspired them to learn more about a product or brand, it’s also an excellent platform for building brand awareness. Start with these fundamentals: 1.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Writtent Blog

JANUARY 28, 2014

The following are some I’ve used before, and love: HubSpot Blog Topic Generator. Ask a Question. Questions are a classic form of attention-grabbing blog titles. That being said, it’s crucial to never ask question unless it’s really reflective of the value you provide in a blog. Tweak Your Biz Title Generator. Be Tasteful.

Tips 86

Tips Hubspot Small Business Case Study 86