Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Let’s get started.

Project 129

Project Social Media Template Templates 129

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 103

Team Hubspot Marketing SMS 103

Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. Why Facebook Marketing? It should be concise and relevant to your brand.

Brands 52

Brands Facebook Marketing Advertising 52

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 125

Strategy Brands Hubspot Survey 125

Social Media Strategies Summit

MARCH 6, 2024

This is a massive issue for many brands. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Sound familiar? Read on for all the tactics, tips, and tools you need to find the right audience on social media.

Social Media 213

Social Media How To Survey Analytics 213

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Write like you talk.

Content 124

Content Brands Findability Marketing 124

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Oktopost

FEBRUARY 28, 2022

If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. Table of Contents.

Company 136

Company B2B Brands How To 136

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. WordStream ).

Social Media 179

Social Media Marketing Hubspot Trends 179

Convince & Convert

FEBRUARY 9, 2024

To test what works for you and best integrates into your sales and marketing strategies. All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. Conversational Marketing Conversational toolsets are set up perfectly for AI augmentation.

Hubspot 132

Hubspot Meeting Avatar Data 132

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy.

Engineering 139

Engineering Social Media Hubspot Marketing 139

agora pulse

AUGUST 21, 2020

Let’s dig in and look at reasons for making video marketing a regular offering of your social media agency. But if you’re working on a tight budget, can you still produce social media videos that help grow your brand? Online video marketing platforms allow you to quickly create high-quality content in minutes.

Video 158

Video Tips Content Patterns 158

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. Lifecycle marketing. What is lifecycle marketing?

Team 111

Team Marketing Collaboration Hubspot 111

Buffer Social

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Brands 79

Brands Hubspot Project Chemicals 79

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Team 86

Team Tools Marketing Hubspot 86

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Why Invest in TikTok Marketing. You’ve come to the right place. .

Strategy 86

Strategy Brands UGC Apparel 86

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Waxing UnLyrical

APRIL 4, 2019

So how can you, as a communications professional, leverage the power of community building for your brand? Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). Let’s get right to it, how to build your brand’s community.

Community building 197

Community building Communities Hubspot Guidelines 197

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. They long for the days when a person was available to answer questions and solve issues in real-time. Some 70% of people agree they expect conversational experiences from brands. What is conversational marketing?

Conversation 95

Conversation Strategy Social Media Marketing 95

Oktopost

APRIL 26, 2021

Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. It’s the same thing with brands. It means that those people are going to stop engaging with the brand.

Engagement 156

Engagement Social Media How To Hubspot 156

Social Media Strategies Summit

AUGUST 26, 2022

Investing in content marketing can secure exceptional results for your brand. It’s why 97% of businesses had a content marketing strategy in place in 2021. And it’s why 72% of organizations plan to increase their content marketing budgets in 2022. Generate Organic Traffic. Source: google.com.

Loyalty 204

Loyalty Software Publishing Products 204

Buffer Social

OCTOBER 3, 2017

Have you considered the possibility of using it for your marketing? And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools , by sending out our latest blog posts through Messenger and engaging and helping our customers t through the platform too. There are now more than 1.3

Hubspot 111

Hubspot Strategy Facebook Marketing 111

Hootsuite

JANUARY 2, 2024

How do brands grow their own social presence to reach that ever-increasing audience base? You need to put your brand where they can find you easily, rather than expecting them to seek you out. Fortunately, we’ve got a whole blog post on finding your target market that can point you in the right direction.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Buzz Marketing for Technology

JANUARY 14, 2010

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! And I couldn’t help but agree.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Sprout Social

AUGUST 17, 2022

Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Brands should track everything from shout-outs and reviews to questions and complaints.

Campaign 119

Campaign Social Media Tools Hubspot 119

Keyhole.co

MARCH 4, 2024

It pushes your brand in front of the decision-makers and builds credibility. Let’s start with the most important question first. Brands focus on LinkedIn engagement because it helps them connect with industry experts, acquire more customers, and increase brand visibility. What is the LinkedIn engagement rate?

LinkedIn 52

LinkedIn Engagement How To Hubspot 52

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. The most important social media metrics for your brand depend on what your team wants to accomplish.

Analytics 179

Analytics Social Media Tools Price 179

Twist Image

NOVEMBER 16, 2014

How well do marketers truly perform when it comes to social media? It''s a question that Jason Keath not only speaks and consults about, but he also gathers very serious marketers to attend his well-known Social Fresh events. digital marketing. digital marketing. marketing blog. marketing podcast.

Social Media 80

Social Media Hubspot Marketing Consultant 80

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Popularity.

Influencer 237

Influencer Authentication Survey ROI 237

Buffer Social

JANUARY 15, 2024

Tough question. With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. But what makes B2B content good ?

B2B 95

B2B Content Syndication SEO 95

agora pulse

SEPTEMBER 28, 2017

The following is a guest post by Max Greene of Muffin Marketing. Social media spam can damage your brand’s reputation, so we’ve delved deeper into how you can avoid it. If you manage an Instagram account for your brand, then there’s no doubt you’ve used hashtags to increase your reach and gain new followers.

Social Media 120

Social Media Brands How To Review 120

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. However, that doesn’t necessarily mean you need to completely reinvent your brand and social strategy.

Campaign 119

Campaign Social Media Marketing Metrics 119

BeingOptimist

OCTOBER 22, 2021

In contrast, they admitted that they would love to see increased video production from businesses and brands. So, if you are looking to improve your video marketing strategy, we have crafted ten software integrations you should use in 2021. What is Video Marketing? 1) Happy Scribe. 4) TubeBuddy.

Software 90

Software Video Strategy Marketing 90

The Realtime Report

DECEMBER 18, 2018

9 Resolutions Every Marketer Should Make for 2019. what should marketers seek to improve professionally? Which approaches should you embrace to make your marketing efforts more efficient and effective? Which approaches should you embrace to make your marketing efforts more efficient and effective?

Marketing 89

Marketing Metrics Privacy Mobile 89

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. What Defines an Ecommerce Brand in 2022? A strong brand has an active community of consumers.

Strategy 52

Strategy UGC Brands Apparel 52