Sherrilynne Starkie

FEBRUARY 18, 2020

Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix. Contact Me!

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

DECEMBER 3, 2017

New tools, features and functions in major social media platforms. This week Snapchat started rolling out a redesign that separates brand and friend snaps into different streams. It’s bad news for brands who fear engagement levels will plummet as a result of the separation. Top five: Messaging gets a lot more engaging.

Engagement 225

Engagement Remix Instagram Google 225

Sherrilynne Starkie

NOVEMBER 26, 2017

Each week, I’ll highlight the five most important social media news stories of the week (according to me!). This is going to be a popular feature for many (I’m looking at you Donald ), including brands. This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands.

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

JANUARY 4, 2018

Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat. It's a new feature that will help people find more of the content they like, and help brands to broaden organic (for now) reach. Big opps for consumer brands here. followers . Listly by Sherrilynne Starkie. Happy New Year!

Facebook 218

Facebook YouTube Instagram Feed 218

Sherrilynne Starkie

NOVEMBER 5, 2018

Now is your chance to win a copy of a The Gen Z Frequency: How brands Tune In and Build Credibility. It’s co authored by Gregg L Witt and Derek E Baird and is a comprehensive guide for any brand or organization trying to reach this demographic. How to enter. Ignore at your own peril.”

Case Study 170

Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

DECEMBER 21, 2018

Podcasts great way to keep on top of social media and industry trends and news. Here’s a list of the podcasts I’ve been listening to this week: The mindset and discipline to build a brand and business — Lewis Howes on the School of Greatness Podcast.

News 170

News Software Analysis Influencer 170

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. Follow List. Embed List. Google shelves Adwords. Jun 27, 2018.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. The study looked at the first five months of 2018.

Influencer 199

Influencer Campaign Report CPM 199

Sherrilynne Starkie

FEBRUARY 6, 2019

This week’s top 5 social media news for marketing and communications professionals! See some how-to info for Instagram Messenger. How to Improve Your Instagram Story Engagement. We feature the new Facebook Messenger Unsend. Get information from Facebook on fighting fake news. The recipient can still see the message.

Instagram 186

Instagram Construction Fashion Policies 186

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media. Related articles.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

OCTOBER 23, 2012

. • The 10 most powerful questions in strategic communications (strategic leadership) – French. • Quick and painless ways to add multimedia to your communications. • How to successfully introduce brands in Québec. Using social media for research. For more information on all six workshops, click here.

Wikipedia 400

Wikipedia Conference Newsletter Skills 400

Sherrilynne Starkie

APRIL 27, 2014

Many of the social media crises we hear about happen because business leaders take the ‘ignorance is bliss’ approach. It also instructs readers on how to integrate paid, earned, shared, and owned media to have the biggest return-on-investment. Related Posts: What is Rob Ford’s media strategy?

Case Study 260

Case Study B2B Authentication Review 260

Sherrilynne Starkie

OCTOBER 18, 2012

Here’s how to endorse LinkedIn connections. Branding you: using social media to find a job. Email marketing goes social. So if a connection lists ‘crisis management’ under the Skills & Expertise section of their LinkedIn profile , it is almost effortless to confirm this, just a click.

LinkedIn 373

LinkedIn Crowdsourcing Skills Notification 373

Sherrilynne Starkie

DECEMBER 11, 2012

Global news media is full of stories drawing parallels of last week’s royal hoax to Diana, and perhaps these are not unfounded. But for this new generation of royal watchers, there is one very big difference from Prince William’s mother’s day…social media. Related posts: Social media: how to handle feedback.

Facebook 264

Facebook Newsletter Groups Groups 264

Sherrilynne Starkie

APRIL 25, 2012

Social network conversations are just like those that we have in ‘real life’ Most of us have said or done something that we’d later wished we rather hadn’t. Brands, however should definitely think twice. How To Add Blue Text In Facebook Status Updates, Comments and Messages (tricks7.wordpress.com).

Facebook 276

Facebook Newsletter Social Networking Social Media 276

Sherrilynne Starkie

JUNE 29, 2013

This sounds very similar to how I’ve been using Facebook for quite some time now. At any one time I’ll see updates from friends and family mixed up with information from brands whose pages I’m connected to and marked as an interest. My pages feed is largely populated by updates from media outlets, clients and other brands.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

MARCH 8, 2015

These connections are a big part of driving online awareness and brand preference which leads to website traffic and sales. Related posts: How to be smart on Twitter. Featured Headline Social Media Twitter' A version of this article was originally published on Thornleyfallis.com. Twitter for companies.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

DECEMBER 30, 2012

All the profiles included are actually real people, not brands or companies. How to use List.ly How to Find Your People on Twitter. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. Related articles.

Twitter 351

Twitter List Newsletter Features 351

Sherrilynne Starkie

OCTOBER 16, 2018

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media training never. Most organizations use social media channels in some way as part of their daily business. Social media training. Social Media Ambassadors. Click To Tweet.

Training 150

Training Social Media Policies Skills 150

Sherrilynne Starkie

FEBRUARY 16, 2014

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media never. Social Media Week 2012 SP (Photo credit: Fora do Eixo). Most organizations use social media channels in some way as part of their daily business. But his message holds true anyway.

Training 260

Training Social Media Policies Skills 260

Sherrilynne Starkie

OCTOBER 29, 2012

. • The 10 most powerful questions in strategic communications (strategic leadership) – French. • Quick and painless ways to add multimedia to your communications. • How to successfully introduce brands in Québec. Thanks to Mike and the 18 other readers who took the time to enter! Related posts: Win a ticket.

Conference 259

Conference Newsletter Skills Questions 259

Sherrilynne Starkie

FEBRUARY 16, 2013

Top tips for bloggers and brands. How to Avoid Plagiarism Online. Related posts: New LinkedIn endorsements. Pinterest for business. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. WordPress.com Pulls A Customer’s Posts After Plagiarist Claims Copyright [Update].

Content 318

Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. What is Media Coverage and Why Does it Matter? Media coverage is also known as earned media or ‘good PR’.

News 404

News Report Software Badge 404

Sherrilynne Starkie

JANUARY 20, 2020

Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. Shared Media : This is social media. Earned Media). Shared Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

MARCH 8, 2014

While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. This is the actual value in using social media analytics properly. HOW TO: Get Started With Google Analytics.

Analytics 294

Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

DECEMBER 20, 2014

Twitter was cool, and its potential as a marketing and communications channel for brands was glaringly obvious. And brands sought us out to help them build their Twitter followings. It might be that Twitter now has more brands than cool people. Maybe it’s how Hollywood C-listers are hogging the oxygen.

Twitter 279

Twitter Hashtag Skills Conversation 279

Sherrilynne Starkie

APRIL 26, 2015

According to Social Mention , about 13 per cent of my 12,325 followers have a professional interest in social media or marketing; no surprises there. How to be smart on Twitter. Hootsuite partners with hashtag aggregator Tagboard to help brands display tweets. I’m following about 6,000 Twitter profiles.

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

FEBRUARY 1, 2014

76design, part of the Thornley Fallis Group, had a hand in developing Canada’s first-ever social media news release almost seven years ago, so this ‘new’ approach is long overdue. The government takes its lead from Coke, probably the world’s most recognized brand. Related stories: Corporate social responsibility all year round.

Press Release 295

Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

JANUARY 23, 2018

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. It takes a lot of design knowledge to develop a social media strategy and plan a program. Getting such basics wrong could impair the impact of an image and could reflect poorly on a brand.

Consultant 427

Consultant Skills Social Media Drupal 427

Sherrilynne Starkie

JANUARY 11, 2014

This tool will provide a plan for social media distribution for each piece of original content and even for curation of other’s content and general social media community engagement. Track blogs and websites, email, newsletters and all social channels. Does your brand take bloggers seriously?

Content 319

Content Marketing Curation Template 319

Sherrilynne Starkie

MARCH 18, 2018

The must-know social media news for the week of March 18, 2018. YouTube beats out Facebook as the most widely-used social media platform. The Pew Research Centre's recent study looks at social network platforms' user demographics for 2018. How to brand mobile Facebook Live video streams. Follow List.

YouTube 67

YouTube Facebook Mobile Policies 67