Oktopost

OCTOBER 28, 2019

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand. Connect with Your Contacts.

B2B 69

B2B Brands Tips Notification 69

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 139

Apple Brands Tips Consultant 139

Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Work With Diverse Influencers. Create a Genuine Brand Community.

Campaign 77

Campaign UGC Marketing Authentication 77

Ignite Social Media

APRIL 30, 2020

Key takeaways for brands : Honestly, we think video calling will remain more targeted towards users as opposed to brands, but we will keep an eye on it if it does become available for pages. Another potential use case would be to setup a video room for a focus groups with some of your top fans. Source: Facebook.

Facebook 141

Facebook Video Small Business Applications 141

Sprout Social

APRIL 29, 2021

But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development. We can’t limit ourselves to solely listening to what our audience says about our brand.

Marketing 139

Marketing Social Media Management Team Campaign 139

Oktopost

SEPTEMBER 21, 2020

They’re not tagging your brand or writing on your page, but thousands of people are reading and absorbing the message. . These posts can be shaping opinions about your brand and articulating exactly what it is your audience wants. Influencer discovery. The currency of social media influence can change hands quickly these days.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

MAY 18, 2021

Rather, we should explore how social media and traditional media can work together to create a cohesive brand experience. Brands that embrace both will find themselves well positioned to build lasting customer relationships. That doesn’t mean brands should abandon traditional media. Social is catching up to TV and radio.

Social Media 111

Social Media Team Focus Group Loyalty 111

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. The company viewed social media as a massive, unorganized focus group.

Questions 124

Questions Data Focus Group Analysis 124

Audiense

JUNE 13, 2017

The Audiense Insights platform has automatically segmented the audience based on common interests and characteristics, including unique influencers, location, language, interests, demographics and even their personalities. The different segments that Audiense Insights identifies can influence several key decisions for brands.

Sports 126

Sports Focus Group Eventful Influencer 126

Sprout Social

SEPTEMBER 15, 2021

Starbucks might be the most prominent purveyor of pumpkin-flavored coffee but it’s just one of the many brands cashing in on fall flavors, festivities and cozy feelings. In such a pumpkin-saturated market, expanding your horizons and experimenting with additional flavors is a way to differentiate your brand. — madelyn ??

Apple 126

Apple Marketing Meme Sentiment 126

Pam Moore

DECEMBER 21, 2020

You are still searching for the magic button to fix all your social media, digital marketing and branding woes. Time for a re-brand or simple refresh for your business or personal brand? Want to leverage the latest trends for digital marketing and social media marketing for your brand?

Social Media 78

Social Media Template Templates Marketing 78

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives.

Survey 125

Survey How To Education Hotels 125

Audiense

FEBRUARY 15, 2018

However, there are a few qualitative factors that could influence ROI: human resources, time invested, intangible benefits, etc. Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Market Research.

ROI 74

ROI Data Cost Influencer 74

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 8, 2021

From the customer perspective, you don’t usually see the direct results of a VoC program unless the brand mentions it. In this case, Burger King refers to a popular customer request as a direct influence on its partnership with T-Mobile. The score is a reflection of how your customers perceive your brand.

Data 125

Data Survey How To Review 125

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Pam Moore

DECEMBER 21, 2020

You are still searching for the magic button to fix all your social media, digital marketing and branding woes. Time for a re-brand or simple refresh for your business or personal brand? Want to leverage the latest trends for digital marketing and social media marketing for your brand?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

You are still searching for the magic button to fix all your social media, digital marketing and branding woes. How to integrate influencer marketing into your digital marketing strategies and social media marketing plans. Why success using social media is about so much more than social media, content or branding!

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Pixlee

MAY 2, 2019

For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Focus on Content. Community Building. Emily Weiss, Glossier Founder.

Retail 68

Retail Authentication UGC Case Study 68

Socialmedia.biz

APRIL 17, 2019

It’s a huge part of your brand identity. Think about some of your favorite brands. Packaging is both the first and most important element of brand identity. If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. Packaging equals identity.

Products 87

Products Reputation Focus Group Overview 87

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. See the visual story of your brand. For brands who still rely on traditional social listening platforms, they literally are unable to “read” the visual stories being shared. Image recognition in action.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. Putting insight into action is where brands truly capture the opportunity to better drive connection.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! It’s not just software companies that need product feedback.

Tools 94

Tools Sentiment How To Team 94

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Create a brand analysis.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. How can you leverage your happy customers and turn them into brand ambassadors? How to Turn Customers into Brand Advocates. There are clear benefits to investing in customer advocacy marketing for B2B brands: #1.

Marketing 88

Marketing Loyalty Case Study Cost 88

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. What’s holding them back? Related Posts.

Company 231

Company Social Media Posterous StumbleUpon 231

Convince & Convert

AUGUST 27, 2015

Find and Engage Influencers. Being a regular reader of the Convince & Convert blog, you already know that not all influencers are created equal. It is critical to know who and which media is influential for your company or brand or product. Said another way, your influencers may be creating the news.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Keyhole.co

SEPTEMBER 28, 2023

Why not run a focus group and talk to followers directly? With Keyhole, you can analyze multiple profiles, brand mentions, campaigns, and influencers instantly. If a large section of your audience is located here, you’ll need to consider this gap. The best way to get to know your audience is with thorough research.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Convince & Convert

DECEMBER 7, 2023

Do you feel like your brand’s voice is lost in the crowd? 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. By the end, you won’t just be another brand. You’ll be the brand that everyone feels was made just for them. You’re not alone.

Campaign 137

Campaign Marketing Authentication Loyalty 137

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Reputation 124

Reputation Brands How To Review 124

Kikolani

JANUARY 26, 2010

Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI Social Media SEO Tips 114

Sprout Social

AUGUST 21, 2023

They’re also excellent brand awareness, SEO and market research tools. Generates new business Google reviews work wonders in driving brand awareness. Gain valuable insights You know what’s better than surveys and focus groups? Manage Google reviews like a pro Whether you like it or not, reviews influence your customers.

Review 85

Review Google Brands Sentiment 85

Webbiquity SMM

JUNE 20, 2011

But in general, measuring the ROI of social media with any precision is problematic because social media far more often influences a sale than leads directly to one. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. 6 Reasons Social Media is Essential Anyway.

Social Media 205

Social Media ROI Social Networking Foursquare 205