Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Even more interesting is that Hispanics tend to use their smartphones to research and make purchases more than non-Hispanic consumers in every category. People don’t engage with brands.

Mobile 225

Mobile comScore Insurance Sites 225

Twist Image

APRIL 28, 2012

According to the article in the newspaper: " meteoric growth for the overnight app sensation slackened, according to two market-research firms. million in January says comScore." If it dances down the path towards ad revenue driven by users, they may be selling their brand (and the online channel) way too short.

comScore 111

comScore Metrics Instagram Social Networking 111

Twist Image

NOVEMBER 30, 2016

It's an area that brands are failing at. It's an area that is costing brands huge revenue. Your brands are falling them. Too many brands believe that mobile traffic is not significant enough for them to make the full-on mobile-first leap. And that, dear brand people, falls directly on our shoulders. research brief.

Mobile 40

Mobile comScore Retail Data 40

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. I would expect that once this addiction to clicks is broken, more of the major brand advertisers will utilize this channel more effectively.&#. Much more so than advertising.

Social Media 58

Social Media comScore Brands Loyalty 58

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. I would expect that once this addiction to clicks is broken, more of the major brand advertisers will utilize this channel more effectively.&#. Much more so than advertising.

Social Media 53

Social Media comScore Brands Loyalty 53

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: Juniper Research ). 71% of smartphone owners have used their device to research branded products or services.

Statistics 108

Statistics Mobile comScore Marketing 108

Sprout Social

OCTOBER 5, 2016

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. How User-Generated Content Helps Your Brand.

Content 111

Content comScore Wiki Social Networking 111

Bill Hartzer

OCTOBER 13, 2010

comScore, Inc. Videos were scored using comScore ARS’s content assessment methodology, ARS Zipline, which is used in the marketing industry as a means of quantifying the potential of advertising creative to be recalled and to persuade consumers. If that is the case, then why do we need to hire a professional to produce a video?

Study 95

Study Review comScore Video 95

agora pulse

DECEMBER 17, 2019

Brands with multiple demographics should embrace multichannel marketing to reach the right people, with the right message, in the right network. Today’s social savvy users are no longer willing to accept inconsistencies between the image that a brand projects and the reality of what it represents. Failing to put faces to your brand.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Bill Hartzer

NOVEMBER 6, 2009

This helps to keep a sense of excitement and curiosity around their brand. Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. NASDAQ: SCOR) has released their monthly comScore. Share this on Technorati. Tweet This! When you browse the web.

Engineering 117

Engineering comScore Microsoft Yahoo 117

Proactive Report

SEPTEMBER 25, 2014

According to comScore data, visitors who go to a news media website directly spend roughly three times as long as those who wind up there through search or Facebook, and they view roughly five times as many pages per month. Pew Research. Online PR facebook online news pew research SMART News social media strategy twitter'

News 73

News Social Media comScore Reddit 73

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

YouTube 111

YouTube Strategy B2B Marketing 111

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

Social Media 162

Social Media Flipboard Journal comScore 162

Buffer Social

JANUARY 25, 2018

If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available. On top of these statistics, comScore’s 2017 U.S. We will dive into these ten major social media trends below. Video is still the most popular content type.

Social Media 111

Social Media Trends Report Survey 111

Proactive Report

APRIL 23, 2010

“Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends,&# says Lee Odden on the TopRank Marketing blog. A study from GroupM Search, M80, and ComScore found that consumers exposed to a brand’s social media content are 2.8

Social Media 74

Social Media comScore Paid Search Yahoo 74

Social Media Marketing

APRIL 23, 2013

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. Don''t try this at home: 5 Publishing Tricks That Brands Should Avoid While content marketing gets a lot of play, there''s also a lot of frustration around the industry.

Social Media 165

Social Media Tumblr Authentication comScore 165

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. One out of every six minutes spent online is on a social network ( comScore ). 73 percent of the US internet population visits Facebook each month ( comScore ). 64 percent of Twitter users are female ( Pew ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Social Media Marketing

FEBRUARY 25, 2012

A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features. Of course it depends on the type of business you have and what you wish to give as an experience.

Apparel 167

Apparel comScore Delicious Posterous 167

Ignite Social Media

DECEMBER 16, 2016

On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance. Although Facebook’s quantity of data seems great, it sometimes seems like they should be focusing more on quality.

Analytics 60

Analytics Platform Social Media comScore 60

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. What is “ EdgeRank”? The way to get noticed.

Feed 234

Feed Feedly News comScore 234

Diva Marketing Blog

JUNE 17, 2009

Boomers The Baby Boomer generation maybe late in getting to this party but according to comScore there are about 16.5 Note to brand marketers (and main stream media): Take off your cool shades the internet and social networks are Not only for the "youngsters." The challenge for brands per @CBWhittemore is to it." others like it.

comScore 40

comScore Social Networking Social Media Flickr 40

Mindjumpers

DECEMBER 2, 2011

Therefore, it is necessary to understand that which kind of activity creates maximum engagement, reaches to maximum number of people and hence works wonders for your brand. Here are some statistics given out by comScore, which we see again and again, but make a lot of sense when quoted here too. Avg Clicks Per Comment: 14.678.

comScore 277

comScore Study Facebook Statistics 277

Hootsuite

MARCH 2, 2020

Pinterest rates as the 10th most relevant brand in the U.S. Last year’s Prophet Brand Relevance Index put Pinterest in 10th position, behind companies like Apple, Spotify, Android, and Disney. And according to a recent study by ComScore , more than 80% of U.S. Not only that, 78% of Pinners think content from brands is useful.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Twist Image

AUGUST 19, 2016

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. And Your Brand (from March 2016). This should be sobering to brands today.

Mobile 40

Mobile comScore Brands Applications 40

Bill Hartzer

FEBRUARY 8, 2010

Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. The volume and character of this buzz are predictors and influencers of brand performance; these exposures “count” in the real world, sometimes even more than the advertising-derived exposure typically measured.

News 110

News Report Social Media Reputation 110

Webbiquity SMM

FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

MAY 29, 2018

comScore ]. Those audiences include people outside your brand’s connections, many B2B targets, and the people who are on social media less often or are less active. Research from Pew indicates : YouTube has the most users but ranks fifth in frequency of use. Wordstream ]. That can be a challenge when you go unpaid only.

Platform 152

Platform Campaign Video YouTube 152

Proactive Report

MARCH 18, 2016

Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Eighty-six percent of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. comScore). Brands don’t own their real-estate on Facebook, Instagram etc.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Eighty-six percent of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. comScore). Brands don’t own their real-estate on Facebook, Instagram etc.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Webbiquity SMM

OCTOBER 8, 2013

We’ve all had the experience: you produce a fantastic, thoroughly researched, though-provoking piece of content and…instead of sharing your wonderful piece, your network is busily sharing something just not as good. 31 Actionable Social Media Marketing Tips Based On Research by Heidi Cohen.

Social Media 207

Social Media ROI B2B Marketing 207

ProBlogger

JULY 22, 2014

Source: comScore. s content about your brand, especially a link, they are sending a social signal and the more social signals means you have better chances to rank high on search engine result pages. Many researchers have found that social shares are quite valuable when it comes to building your website authority. Source: SEL.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Techipedia: Tamar Weinberg

JULY 1, 2010

Additionally, because we feature an exclusive ad inventory from some of the biggest brands in the world including Blackberry, L’Oreal, Dominos Pizza, National Geographical, and Microsoft our ads are actively of interest to site visitors.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Convince & Convert

APRIL 26, 2012

is the author of the brand new book, so brand new that the official release. Lee: Yeah, that’s from Comscore. Your brand is competing. And brands. Yeah, doing research into, you know, not only surveying. customers and doing some primary research, I guess and getting a sense of. Lee: Somewhere.

Social Media 135

Social Media SEO Retail Conference 135

Kikolani

JUNE 23, 2016

Global media analytics and measurement company, ComScore , states that 45.4% A research conducted by Horizon Media in May, 2015 stated that 21% of internet users in the US would be more inclined towards Meerkat or Preiscope. Facebook video ads give brands with a limited budget to market on the social site. Call to action.

Video 111

Video Tips Marketing Film 111

Kikolani

JUNE 23, 2016

Global media analytics and measurement company, ComScore , states that 45.4% A research conducted by Horizon Media in May, 2015 stated that 21% of internet users in the US would be more inclined towards Meerkat or Preiscope. Facebook video ads give brands with a limited budget to market on the social site. Call to action.

Video 60

Video Tips Marketing Film 60

Writtent Blog

JULY 16, 2013

From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. It’s Free Market Research.

Sysomos 88

Sysomos Hubspot SEO ROI 88