Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 103

Social Media Team Social Media Management Report 103

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Reach refers to the number of people who saw your content.

Metrics 100

Metrics Influencer Marketing Survey 100

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager?

Social Media 86

Social Media Social Media Management Skills Survey 86

SocMed Sean

JULY 9, 2018

Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. Keeping track of tasks means keeping up with demands from your brand, client and the industry itself.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

Team 135

Team Social Media Management Skills Trends 135

Hootsuite

JUNE 1, 2022

Making some dang money through brand partnerships by leveraging a really great brand pitch deck. If you’re new to the influencer game, you might be wondering: “How exactly do you get those brand partnerships ?” The real key to landing the collab of your dreams is to perfect the art of the brand pitch. Sure you can!

Template 145

Template Templates Brands Influencer 145

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. A rising tide lifts all ships.

Survey 97

Survey Marketing Social Media Management Badge 97

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. Facebook created Pages to establish authentic and verifiable accounts for public figures or companies. A great example is “ Become a Social Media Manager – With Rachel Pedersen. You’re a social media manager.

Groups 237

Groups Groups Communities Engagement 237

Buffer Social

MARCH 5, 2021

One marketer that has mastered the art of social media to drive a better customer experience is Bryanna Evans. She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

Company 89

Company Social Media Instagram Social Media Management 89

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. What is social media interaction? Recommend a brand (76%).

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. What is your current brand perception? How has AI impacted the market?

Marketing 132

Marketing How To Sample Samples 132

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Find content inspiration.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Hootsuite

DECEMBER 4, 2019

In addition to video posts, consider posting live video updates to your social channels. Four out of five people would rather watch a live video from a brand than read a blog post, according to a survey done by Vimeo and New York Magazine. We're going LIVE with Benefit Cosmetics demonstrating the brand new BADgal BANG!

Examples 145

Examples Social Media Brands Content 145

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Without a structured approval process , you could post content that does not align with your brand.

Template 134

Template Templates Social Media Tips 134

Buffer Social

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

MARCH 29, 2023

Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals. For example, both strive to boost brand awareness and drive site traffic. Here are four ways leveraging social media for HR can help you level up your recruitment performance.

Social Media 101

Social Media Strategy Team Review 101

Hootsuite

MARCH 2, 2020

And with the advertising floodgates wide open, brands are too. Chipotle, Nike, Skittles, Fenty Beauty, Pepsi, and Universal Pictures are among the many companies that have already been lured by TikTok’s warpspeed success. So, is it time for your company to start TikTok marketing? Branded hashtag challenge. billion likes.

Brands 145

Brands Meme Hashtag Remix 145

The Realtime Report

JUNE 15, 2021

In this article, you’ll find tips to improve or enhance the efficiency of your company’s customer support. While it may seem that it’s normal for companies to receive customer complaints now and then, there are ways to prevent a problem from happening at all. Listen to what customers are saying online about the company.

Tips 103

Tips Survey FAQ Knowledge Base 103

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

agora pulse

MAY 30, 2019

How extensively is it being utilized by brands? Here are key stats that social media managers need to know about Stories. Stories are wildly popular with social media users. Since then, the company has incorporated Stories into its main Facebook platform as well as into WhatsApp (WhatsApp Status).

Social Media 129

Social Media Survey Social Media Management Instagram 129

Hootsuite

APRIL 15, 2020

Are you part of a remote social media management team? In this post, we’ll offer our best tips and tools for social media collaboration. To increase your social media team’s productivity through efficient team work. Someone is moderating outgoing messaging for brand consistency.

Collaboration 134

Collaboration Team Social Media Tools 134

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. use social for “finding products to purchase.”.

Retail 104

Retail Social Media Brands Tips 104

agora pulse

OCTOBER 13, 2020

Social network videos can cover any topic, so, depending on your industry, you’re able to create lots of relevant, informative videos for your audience. Make a habit out of offering insightful content, so your target audience will always perceive your brand as being truthful and genuine. Example of informative video content.

Types 165

Types Video Social Media Management Remix 165

Hootsuite

AUGUST 6, 2021

Find out why you need to invest in your social team—and how to do it. When companies post tweets that should’ve stayed in the drafts, there’s always (at least) one person in the replies saying “fire the intern who posted this.” In fact, social media managers are a core part of the modern marketing department.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Hootsuite

JUNE 16, 2021

Brands with unhappy customers don’t last long. Your customers’ perceptions of your company affect everything from brand reputation and customer loyalty to your bottom line. But as those interactions increasingly move to social media, it’s important for your marketing team to pay attention to it too.

Survey 115

Survey Insurance HootSuite Data 115

Sprout Social

JUNE 2, 2021

Martha O’Byrne-O’Reilly, Head of Messaging Developer Partnerships at Facebook, shares Sprout’s passion for business messaging as a way for brands to build unbreakable relationships with customers. We recently sat down with O’Byrne-O’Reilly to discuss the ways companies can use social messaging to take their business to the next level.

API 131

API Instagram Survey Conversation 131

Sprout Social

MAY 16, 2023

Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain. To provide brands with a roadmap for success, we’re launching a new study that sheds light on how business leaders view social’s role within their organization.

Social Media 110

Social Media Loyalty Reputation Data 110

The Realtime Report

MARCH 22, 2019

More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms around the world. The data suggests that social media, while a versatile tool, may not be the best marketing tool for every small business.

Small Business 79

Small Business Social Media Strategy Survey 79

Hootsuite

FEBRUARY 24, 2021

Can social media really be a full-time job? Sometimes they run companies and only sort of understand the role social media can play for their business. Whether at an interview or on the job, social media marketers constantly have to prove they know their stuff. Common social media questions.

Questions 141

Questions Social Media HootSuite Marketing 141

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. User reactions to the new name and brand.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Public relations professionals must wear several hats.

Statistics 108

Statistics Skills Analytics Press Release 108

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. However, these numbers varied based on the company’s industry. Here’s our guide to help you get started.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month.

Social Media 118

Social Media Team Groups Groups 118

Hootsuite

JULY 17, 2019

Plus, without an accurate social media marketing budget, it’s impossible to know the true ROI of your work. There’s no such thing as a one-size-fits all social media budget. Every company has different resources and different priorities. Source: The CMO Survey. Project management systems. Translator.

Social Media 111

Social Media HootSuite Social Media Management B2B 111