Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

SocMed Sean

JULY 9, 2018

Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. Keeping track of tasks means keeping up with demands from your brand, client and the industry itself.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

agora pulse

SEPTEMBER 26, 2019

For social media managers, ask yourself: What content can I create that encourages my audience to immerse themselves in it and share it on their social media channels? What types of user experience can I craft for my different social channels? Like most experiences, those shared are the most memorable.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

agora pulse

SEPTEMBER 26, 2019

For social media managers, ask yourself: What content can I create that encourages my audience to immerse themselves in it and share it on their social media channels? What types of user experience can I craft for my different social channels? Like most experiences, those shared are the most memorable.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on.

Social Media 123

Social Media Survey Education Team 123

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

Team 135

Team Social Media Management Skills Trends 135

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Reach refers to the number of people who saw your content.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months.

Survey 97

Survey Marketing Social Media Management Badge 97

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager?

Social Media 86

Social Media Social Media Management Skills Survey 86

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 103

Social Media Team Social Media Management Report 103

Later

AUGUST 6, 2020

The feature can be used by brands, creators, influencers, and social media managers to spotlight positive comments, combat misinformation, answer FAQs, and more. According to a survey, 91% of consumers say positive reviews make them more likely to purchase from a business. Were they donating to a social cause?

Comments 93

Comments Brands FAQ Instagram 93

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. What is your current brand perception? How has AI impacted the market?

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it.

Engagement 136

Engagement Brands Review Influencer 136

Oktopost

FEBRUARY 28, 2022

If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. Table of Contents.

Company 136

Company B2B Brands How To 136

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Without a structured approval process , you could post content that does not align with your brand.

Template 134

Template Templates Social Media Tips 134

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Hootsuite

APRIL 17, 2020

Two-thirds of consumers prefer to use messaging apps to connect with brands. . According to a recent survey, 83 % of woman-owned small and midsize businesses are using Facebook Messenger to engage customers. According to a recent survey, 83 % of woman-owned small and midsize businesses are using Facebook Messenger to engage customers.

Brands 145

Brands Facebook HootSuite Badge 145

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. use social for “finding products to purchase.”.

Retail 104

Retail Social Media Brands Tips 104

agora pulse

AUGUST 17, 2020

In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media. How to Create a Social Media Strategy. Step 1: Identify your social media marketing goals and metrics.

Social Media 171

Social Media Strategy Marketing How To 171

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

agora pulse

MAY 30, 2019

How extensively is it being utilized by brands? Here are key stats that social media managers need to know about Stories. Stories are wildly popular with social media users. What’s important for brands to realize is that Stories is not a secondary feature on social platforms.

Social Media 129

Social Media Survey Social Media Management Instagram 129

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

MARCH 29, 2023

Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals. For example, both strive to boost brand awareness and drive site traffic. Here are four ways leveraging social media for HR can help you level up your recruitment performance.

Social Media 101

Social Media Strategy Team Review 101

The Realtime Report

JUNE 15, 2021

Here are ways to collect the feedback of your customers so you can improve your support: Conduct surveys to determine how current customers are feeling, how clients perceive customer service, and how satisfied customers are with the brand. You can tailor the survey questions to better match the data you gather.

Tips 103

Tips Survey FAQ Knowledge Base 103

Buffer Social

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

JUNE 2, 2021

This new functionality enables businesses to manage customer conversations initiated on the network with greater efficiency while providing a more engaging, cohesive customer experience. We recently sat down with O’Byrne-O’Reilly to discuss the ways companies can use social messaging to take their business to the next level.

API 131

API Instagram Survey Conversation 131

Sprout Social

MAY 16, 2023

Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain. To provide brands with a roadmap for success, we’re launching a new study that sheds light on how business leaders view social’s role within their organization.

Social Media 110

Social Media Loyalty Reputation Data 110

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. User reactions to the new name and brand.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). But that’s a little easier said than done.

Instagram 145

Instagram Social Media Marketing Survey 145

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are.

Strategy 52

Strategy UGC Brands Apparel 52

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. When is Social Studio shutting down?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83