Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. What is your current brand perception? How has AI impacted the market?

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Marketing How To Sample Samples 132

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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Sentiment Analysis Brands How To 52

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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Team Social Media Management Skills Trends 135

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

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Strategy Sentiment Marketing Analysis 129

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Platform analytics.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

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Social Media Team Social Media Management Report 103

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager?

Social Media 86

Social Media Social Media Management Skills Survey 86

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Without a structured approval process , you could post content that does not align with your brand.

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Template Templates Social Media Tips 134

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

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Tools Sentiment Hubspot Price 84

agora pulse

AUGUST 17, 2020

In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media. How to Create a Social Media Strategy. Step 1: Identify your social media marketing goals and metrics.

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Social Media Strategy Marketing How To 171

Buffer Social

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

JANUARY 11, 2024

There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. CRM tools help you manage contacts based on funnel stages, track and analyze interactions, and segment prospects and customers. Best For: SEO specialists and digital marketing teams.

Tools 62

Tools B2B Hubspot Analytics 62

The Realtime Report

JUNE 15, 2021

Another way to utilize technology for improving customer support is to gather insights with tools such as Aceyus call center analytics software. If your goal is to boost your customers’ experience with your company, investing in analytics software is worth it. You can tailor the survey questions to better match the data you gather.

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Tips Survey FAQ Knowledge Base 103

Sprout Social

APRIL 12, 2022

Consumers continue to hold their favorite brands and businesses accountable for social and political issues. The internet and social platforms are vital tools for storytelling, brand management and connection. How data and analytics impact public relations.

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Statistics Skills Analytics Press Release 108

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. When is Social Studio shutting down?

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HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. use social for “finding products to purchase.”.

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Retail Social Media Brands Tips 104

Buffer Social

SEPTEMBER 5, 2023

On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. What is a social media executive? For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern.

Social Media 90

Social Media How To Skills Hubspot 90

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. User reactions to the new name and brand.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. Sprout Social’s Enhance by AI Assist uses AI to personalize customer interactions at scale.

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Patterns Sentiment Analysis Proposal 121

agora pulse

NOVEMBER 12, 2019

(Social media drives 25.6% Organic social media traffic represents people who take a genuine interest in your brand and are actively considering it. The good news is that 57% of people are more likely to buy from a brand that they follow on social media.

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Organization Social Media Discount Survey 89

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are.

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Strategy UGC Brands Apparel 52

OnlineRockersHub Marketing Blog

MARCH 20, 2020

With the growing popularity of Facebook marketing’s effective results, today, every brand needs to get more from their Facebook marketing campaign. These free Facebook marketing tools can facilitate the marketing of your brand on Facebook. Facebook Analytics. Facebook Analytics. Try Facebook Analytics.

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Campaign Tools Social Media Facebook 88

Sprout Social

NOVEMBER 8, 2023

Part of that equation is understanding how customers think and feel about your brand. As a brand, your job is to decipher that emotion, paint an accurate picture of the customer experience and then use that insight to improve future experiences. How do you measure the general emotion surrounding your brand? Here’s how.

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Sentiment How To Analysis Review 111

Buffer Social

APRIL 26, 2017

As a percentage of the total marketing budget, The CMO Survey found that social media spending is at 11.7% We have also recently started exploring Facebook ads to increase our brand reach and social engagement. Even for established brands, it can be a great option. Social media management – $10.

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Social Media Class Marketing Social Media Management 111

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?), you need to protect yourself against common social media security threats.

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Social Media Tools Tips Policies 144

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Image credit: The CMO Survey. The CMO Survey ).

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Social Media Marketing Survey Metrics 100

Sprout Social

NOVEMBER 30, 2021

According to a recent survey , 55.5% of consumers aged 25-34 made at least one purchase on social media in 2021. By 2025, US social commerce is estimated to be nearly a $79.6 What challenges does social commerce solve? Social commerce brand example: Eagle Creek. AR commerce brand example: Wayfair.

Trends 144

Trends Conversation Instagram Influencer 144

Buffer Social

NOVEMBER 20, 2016

We’ve found that one of the biggest challenges for social media marketers today is connecting social media to real business objectives and goals. From brand awareness right on down to customer conversions, social media has the potential to fit into many parts of the marketing and sales funnel.

ROI 96

ROI Social Media How To Authentication 96

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. Do you want analytics to measure your performance? Furthermore, the ability to get in-depth analytics on how our content is performing across our feed, Stories, and Live is a major value-add.

Instagram 111

Instagram Cost Comparison Analytics 111

Sprout Social

JANUARY 19, 2022

consumers in a recent Sprout survey had seen an ad for irrelevant products or services. Both brands sell sneakers. Here’s an example of how this can lead to actionable insights: In the Messages tab of this topic, you can see Tweets mentioning the brands you’re analyzing. Define your audience. You’re not alone—nearly half of U.S.

Products 136

Products Social Media FAQ Sentiment 136

Oktopost

OCTOBER 20, 2021

Polishing up your brand reputation and authority. The stages are: Build your brand awareness and reputation , using personalized content to establish your credibility and expertise, positioning yourself as a thought leader. More engagement with the rest of your marketing campaign content. This intent data is worth its weight in gold.

Content 122

Content B2B Statistics Data 122

Sprout Social

JULY 31, 2018

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? Before brands plan their social media marketing budgets, it’s important for them to question their own performance and ask how they want influencers to meet their goals. Assess Your Brand Reach Today.

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Influencer Instagram Hashtag How To 77

Hootsuite

JUNE 26, 2019

This feature is essentially a branded calendar notification. A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels. Social media giveaway contests pump up your brand awareness and help convert followers to event attendees. Create a hashtag.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Sprout Social

DECEMBER 9, 2020

With brands feeling empowered to take certain services in house, agencies are tasked with filling the skills gap, offering expertise and strategy to help their clients achieve their goals. . Sprout research that examined social media activity from November 1-23 in 2019 compared to 2020 revealed a staggering 1301.7%

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Proposal Price Project Education 103

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Pick 4-5 competitors, including brands that are bigger and smaller than yours. Persona Template.

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Social Media Strategy Guidelines Template 113