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Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey?

Survey 91
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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters. Spontaneous manifestations about a company draw attention. However, customer loyalty is stronger when someone supports a brand without incentives.

Company 130
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What is Employer Branding—and How to Manage it for B2B Companies

Oktopost

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding.

Company 139
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Rethinking the influencer-brand relationship

Sprout Social

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

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Survey Reveals That 41.3% Of Startups Don’t Have a Digital Marketing Strategy

The Realtime Report

Survey Reveals That 41.3% Over 120 B2C startups were interviewed and surveyed at Seed and Series A funding rounds. This survey, called “Startup Marketing Research: Challenges and opportunities in digital promotion”, was conducted by Zorka.Agency marketing team together with SOLYANKA. Of Startups.

Startup 91
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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. What else is important to them?

Brands 150
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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Clinique: Support Your Brand Values. It’s fair to say things have changed somewhat since then.

Examples 179