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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. You can’t do it all alone. Attending this Saturday’s football game?

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How To Grow Your Facebook Community

Waxing UnLyrical

Image via niallkennedy on Flickr, CC 2.0. One that could have a vibrant Facebook community, if they could just get to that point. Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. People are already inundated with posts from brands; why would they want to see yours?

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“Community Manager” Confusion

Waxing UnLyrical

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! Likewise, a lot of job seekers who want to “do&# social media for a company are thinking that they want to go into community management.

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The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

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Should You Brand Your Business Email Address?

Waxing UnLyrical

Why not just set up your branded business email address, especially if you already own your domain? Wouldn’t this be one of the basic marketing mistakes to avoid ? A company branded address seems more professional. Image: cascade hiker via Flickr, CC 2.0. Should You Brand Your Business Email Address?

Brands 273
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Monday Roundup: Branding Inspired by Oscar

Waxing UnLyrical

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.

Brands 100
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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. Imagine you’re at a party.

Marketing 250