Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 111

Brands How To Authentication Collaboration 111

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Retail activity through this channel will only increase. Ecommerce brands need to make the most of this opportunity. billion U.S.

Products 163

Products Instagram Brands How To 163

Ignite Social Media

JANUARY 22, 2020

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. Of course, if you’re a food brand, go crazy with creating mouthwatering videos, appetizing close-ups, and fun recipes for your followers.

Types 177

Types Delicious UGC Brands 177

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 63

Report Atlassian Brands Sentiment 63

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. And 23% of users follow companies and brands they purchase from on social media.

Strategy 100

Strategy Brands Facebook How To 100

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 127

Strategy Brands Hubspot Survey 127

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 127

Reputation Tools Brands How To 127

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. In this blog post we’re sharing how and why you should build an Instagram community, as well as 6 tips to help you get started: Why Build an Instagram Community.

Communities 78

Communities Instagram UGC How To 78

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local activation for global brands is on the rise.

Report 274

Report Brands Facebook Nielsen 274

Mindjumpers

FEBRUARY 28, 2012

More and more brands has also starting to tap into this platform. They can further like, comment or re-pin it to their boards. As I wrote in my blog post Social Design for Social Success , the core value for people when engaging in online communities is when they have the possibility to portray their identity to others.

Brands 271

Brands Social Bookmarking Retail Statistics 271

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. In this blog post we’re sharing how and why you should build an Instagram community, as well as 6 tips to help you get started: Why Build an Instagram Community.

Communities 60

Communities Instagram UGC How To 60

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Influencer 211

Influencer Engagement Fashion Retail 211

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. My team at Contentworks has created video scripts for some of the biggest finance brands and managed their YouTube channels. Brand Your Channel. This is key for YouTube community building.

Community building 90

Community building YouTube Communities Influencer 90

Ignite Social Media

AUGUST 24, 2020

The social media landscape has changed over the last several months, especially when it comes to the expectations of social media community management and customer care. If your brand has experienced higher volumes of customer care issues coming in on social media recently, you aren’t alone. Example Escalation Guidelines.

Social Media 171

Social Media Sample Samples Guidelines 171

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger.

B2B 133

B2B Brands Marketing How To 133

Pixlee

SEPTEMBER 20, 2017

The ways in which fitness brands engage with audiences has evolved at warp speed in recent years thanks, in part, to rampant social media adoption. Digital disruption is not unique to this industry, but the opportunity afforded fitness brands is massive. People trust peers advocating for a brand more than the brand itself.

Communities 62

Communities Brands Class Community building 62

Mindjumpers

AUGUST 13, 2012

Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Customers expect brands to maintain an active social media presence. The bottom line is that brands that deliver great customer service and support, win.

Social Media 257

Social Media Brands Statistics Retail 257

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 117

Video Retail Hosting Fashion 117

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Brands 142

Brands How To Hashtag Applications 142

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Fast Retailing.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

agora pulse

FEBRUARY 10, 2021

Ever wondered how top brands have such a strong social media presence? One of the biggest ways to build a strong social media presence is to adhere to your brand style guidelines. These should govern how your logo is displayed, your brand’s color palette, and the style of images and text you use. Be Consistent With Images.

Organization 207

Organization Social Media UGC How To 207

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Engagements received on brand content. Posts sent per day.

Industry 119

Industry Real Estate Social Media Sports 119

Hootsuite

SEPTEMBER 13, 2023

And follow our guide below to easily apply them to your brand’s Facebook Page. Save time and easily promote your brand with a professional design. The 10 Facebook Page templates available each have a slightly different mix of tabs, each designed to suit the needs of a specific type of business or brand.

Template 109

Template Templates Facebook Review 109

Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Sprout Social

OCTOBER 19, 2022

Think of content as the connection point between brands and consumers. Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. Look within your community.

Campaign 102

Campaign Content How To Influencer 102

Hootsuite

SEPTEMBER 27, 2023

Save time and look professional while promoting your brand in style. They also get to post a customizable and colorful comment in the comments section of the Short. Ensure your channel doesn’t have any active Community Guidelines Strikes. Get your free pack of 5 customizable YouTube banner templates now.

YouTube 93

YouTube Adsense Affiliate marketing Video 93

Hootsuite

JULY 7, 2020

Until recently, social media activism has been somewhat optional for brands. A recent poll from Morning Consult finds that the majority of people would see a brand that declines to make a statement in a less favourable light. . It was only in 2018 that Nike made headlines for taking a stand with Colin Kaepernick. Source: Twitter.

Hashtag 145

Hashtag Activities Social Media Retail 145

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. chupachupsuk.

Case Study 111

Case Study Marketing Directory Retail 111

Pixlee

JULY 12, 2021

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. This is helpful for brands with in-person retail locations or selling area-specific products. Celebrate Pride with Diverse Influencers .

Influencer 95

Influencer Campaign Apparel Travel 95

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 142

Strategy Metrics Hubspot Retail 142

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks.

Content 253

Content UGC Community building Hotels 253

Sprout Social

AUGUST 26, 2021

billion social users in 2020 , there’s no shortage of data on social media and tools like social listening make it easy to analyze conversations and trends around your entire industry, not just your brand. How to find this information: When customers want you to know something, they won’t hesitate to tag or mention your brand.

Research 143

Research Social Media Airlines Marketing 143

Hootsuite

DECEMBER 6, 2021

In the example below, Bulletproof coffee asked contestants to tag a friend in a comment to enter their giveaway: View this post on Instagram. The prospect of winning something draws users in and gives them a chance to familiarize themselves with your brand. It’s also wise to make sure the prize is related to your brand.

Instagram 145

Instagram How To Hashtag HootSuite 145

Sprout Social

DECEMBER 16, 2020

To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. Let’s take a look at some key ways this ice cream brand scoops people’s hearts on social.

Curation 115

Curation UGC Feed Feedly 115

Sprout Social

APRIL 27, 2020

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. How brand behavior has changed. Retail, consumer goods, and education sent messages also dropped, though less dramatically. How audiences engage with brands during COVID-19. and 1–2 p.m.

Engagement 145

Engagement Social Media Patterns Health Care 145

Later

AUGUST 2, 2021

With the right strategy, you can reach thousands of potential new followers — all while building a stronger sense of community around your brand. Instagram giveaways are a powerful tactic for encouraging engagement from your community and reaching new audiences. Give back to your community? Boost brand awareness?

Hosting 120

Hosting Instagram How To Communities 120

Later

MAY 6, 2020

Brands on TikTok are quickly finding their groove on the most talked about, most downloaded, and most addictive social media app. As one of the most downloaded apps in over 40 countries, TikTok’s popularity is growing by the second, with brands looking to tap into new audiences around the world. Why Your Brand Needs TikTok.

Brands 70

Brands Trends Fashion Video 70