Buffer Social

JANUARY 10, 2022

And, if you’re not sure what that is, try my very non-scientific technique: Review the questions that come in via your contact page, email, and LinkedIn InMails weekly. Figure out what sets you apart, then make sure that the content you share honors your overall brand and your unique perspective. Here’s my first one.)

LinkedIn 86

LinkedIn How To Authentication Curation 86

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 113

Course Skills Marketing Training 113

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

Convince & Convert

AUGUST 21, 2015

With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. As a channel perfect fit for highly visual brands in the food, beverage, retail , and travel spaces, how can other industries maximize advertising opportunities on Instagram?

Instagram 60

Instagram Brands How To Campaign 60

Hootsuite

SEPTEMBER 16, 2022

We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. Source: Acquire Case Study.

Examples 96

Examples FAQ Insurance Retail 96

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 100

Course Skills Marketing Training 100

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Keyhole.co

JUNE 27, 2023

The Professional Dashboard has become crucial for maximizing Instagram strategies and succeeding in the cutthroat digital market. It makes keeping your brand’s image consistent and organized easier. It means carefully considering your brand’s message, how it looks, and how to get people to interact with it.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Pixlee

OCTOBER 16, 2017

Its multi-vendor extension marketplace helps its customers to stay ahead of the marketing curve in order to offer superior e-commerce shopping experiences. In today’s digital age, increased usage of smartphone and social apps has rapidly and significantly changed the face of digital marketing. Pixlee Content Marketing Platform .

Authentication 40

Authentication UGC Case Study Review 40

Writtent Blog

JULY 19, 2013

The media was buzzing about the power of content marketing this week. Between the power of content marketing for talent recruitment and growing attention in the tech realm towards tools for content creators, it’s clear that the discipline continues to be embraced by the brightest minds in business.

Class 72

Class Process Strategy Content 72

Convince & Convert

FEBRUARY 1, 2016

So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. However, this isn’t a bad thing for your brand. highlight to tweet). Explicitly ask them to share.

Content 60

Content Tips Analysis Curation 60

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Embed YouTube Videos. Ask Your Colleagues.

Screencast 90

Screencast Content eBook Film 90

Writtent Blog

MAY 1, 2014

While that might not be too far off the mark, the sciences of growth hacking and marketing copywriting are actually far more similar than you think. Today’s best marketers are adept at mining the social web and other data-driven insights to learn exactly what makes their prospects tick – not last week, but today, and tomorrow.

Trends 95

Trends Case Study Class Resources 95

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Embed YouTube Videos. Ask Your Colleagues.

Screencast 87

Screencast Content eBook Film 87

Writtent Blog

DECEMBER 4, 2013

There’s plenty of confusing jargon in the inbound marketing realm – like funnels, the ever-changing lingo of SEO optimization, and agile marketing. When many marketers think of a call to action, their minds turn to something like the basic buttons displayed to visitors to the MailChimp homepage: Image credit: Spectacled Marketer.

Hubspot 93

Hubspot eBook Widget Case Study 93

Sprout Social

SEPTEMBER 20, 2018

” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. The recent Facebook algorithm update throttling brands’ organic reach is merely a sign of things to come. In fact, brands can still promote themselves and their products organically.

Organization 97

Organization Social Media Strategy How To 97

Oktopost

AUGUST 2, 2022

Making leads aware of your brand is a great start, but it’s not enough to complete the sale. A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. One study found that nearly 90% of people will only buy from someone they trust. Quick Links.

Examples 27

Examples Badge B2B Case Study 27

Convince & Convert

AUGUST 7, 2015

Sometimes a brand creates content so compelling that it spans far beyond its digital and social media channels. Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. Get more content like this, plus the very BEST marketing education, totally free. Get our Definitive email newsletter.

Retail 60

Retail Campaign Curation Newsletter 60

Convince & Convert

DECEMBER 11, 2015

The content marketing strategy here is meant to tie into the #Goodweird features of Lenovo’s new YOGA tablets. Take a page from Lenovo’s playbook by partnering with influencers in key markets to help adapt the #Goodweird message to be locally relevant. Yes, there is financial incentive for YouTube influencers to partner with brands.

Campaign 60

Campaign Influencer YouTube Project 60

Writtent Blog

JULY 9, 2013

Content marketers need to be empathetic, detail-oriented, and tech-savvy. You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Content Marketing Institute: 2013 Must-Know Trends and Benchmarks. Organizing for Content Marketing.

Case Study 105

Case Study Study Research Report 105

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What makes SaaS marketing “different?”. SaaS marketing is all about long-term customers.

Strategy 99

Strategy Marketing Case Study How To 99

Buffer Social

JANUARY 24, 2024

A swipe file is a collection of curated content that strikes a chord with you, whether that's a clever tweet, a visually striking Instagram post, or a LinkedIn article that makes you think. This can range from anything as simple as a folder in your Notes app to an app dedicated to curating and collecting your inspiration.

Social Media 99

Social Media Repository Curation How To 99

Convince & Convert

JULY 9, 2014

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty.

Strategy 146

Strategy Brands UGC Case Study 146

Oktopost

FEBRUARY 15, 2024

94% of marketers report that curated, personalized content increases sales. Content creation is vital in effective marketing strategies. Experienced creatives will be able to provide fresh, innovative perspectives and ensure that your branding is consistent and on-point. Source What is a content creation studio?

Content 62

Content B2B Case Study Price 62

Buffer Social

JULY 25, 2023

Newsletters, as we know them, have been around for a really long time (even longer if you think back to pre-email times). Newsletters have become a major content format among creators, partly due to their appeal to targeted interest groups and because email is the next best thing to social media for reaching audiences.

Newsletter 85

Newsletter How To Fashion Authentication 85

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Choose social media marketing goals that align to business objectives. If Instagram is for brand awareness, you might track the number of Instagram Story views. How to create a social media strategy.

Template 145

Template Templates Strategy Social Media 145

Sprout Social

DECEMBER 21, 2022

As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. The truth is you need an effective organic social media marketing strategy if you even want to succeed with ads. In fact, brands can still promote themselves and their products organically.

Organization 137

Organization Social Media Strategy Metrics 137

Buffer Social

JANUARY 10, 2019

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. The Norfolk Police Department (Humanizing your brand). On the contrary, it’s far from it.

Research 111

Research Content Facebook Curation 111

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Curate and comment on the best content. The basics 1.

Tips 98

Tips Content Press Release Marketing 98

The Realtime Report

SEPTEMBER 5, 2019

Email Is Thriving. Some experts would have you believe that email is “dead” or on the way out. Email has continued to roll with the punches year after year, and with a 4400% ROI (or $44 for every $1 spent) email services continue to boom. Email’s Digital Reach – 10 Years Of Email And The Evolution Of Mobile.

Privacy 79

Privacy Case Study Mobile Campaign 79

Buffer Social

SEPTEMBER 24, 2018

This week (episode #113) we’re chatting about all of this and more: How two brands are using social media, particularly Instagram and Instagram Stories, to generate hundreds of thousands of dollars in revenue and why it may not be as difficult as you think. Part II: Instagram working on a brand new standalone shopping app.

LinkedIn 60

LinkedIn News Social Media Brands 60

Webbiquity SMM

NOVEMBER 5, 2012

But it’s also good for marketers, as it forces a focus on understanding buyers and providing them with value rather than manipulative gaming of search algorithms. ” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR. .

Review 190

Review Press Release SEO Engineering 190

Writtent Blog

AUGUST 2, 2013

It may be a rare occasion when content marketers, social media marketers, sales professionals, and CEOs all see eye-to-eye on a topic, but it happened in businesses worldwide this week. It’s been an incredible week in the content marketing realm, and we’ve had a blast curating a list of our favorite stories from around the web.

Newsletter 65

Newsletter News Brands Content 65

Hootsuite

JUNE 21, 2023

Or maybe you’re on the hunt for a dream job in the industry, aiming to collaborate with top brands and make a name for yourself. Whatever the case, creating a stand-out social media portfolio is a must—it’s your ticket to success, recognition, and networking. Why should you make a social media portfolio?

Template 97

Template Templates Social Media Social Media Management 97

yMarketingMatters

MAY 29, 2018

Business owners have been asking me via email, messenger, social media and at networking meetings, “Yasmin, how often to post and what to post on social media?”. Curate and repurpose posts and always give credit. Curate or re-share a post every other day. Retweet or curate about 5 tweets per day. Stories on case studies.

Social Media 113

Social Media Real Estate Curation Syndication 113