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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

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Last Minute Social Media Marketing Strategy for the Holiday SeasonĀ 

Ignite Social Media

The holidays are a time when brands have an opportunity to engage with their customers in meaningful ways and boost sales. Here are some tactics to consider to get the most out of social media marketing during this special time of year. Posting relevant content this holiday season is essential for any brand.

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How to Automate DMs on Social Media

Hootsuite

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. Most brands will automate DMs by using a chatbot.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

This psychological phenomenon has further expanded thanks to the growth of social media. People praising a product or brand through ratings and reviews increases its credibility and authority. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences.

comScore 299
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10 of the Best Examples of Brands Using Instagram Reels

Social Media Strategies Summit

So if youā€™re already using TikTok ā€” or youā€™re planning to add it to your social media marketing strategy ā€” you should consider doing the same with Reels. That means it offers massive potential as a brand awareness tool, allowing you to reach people who donā€™t follow ā€” and may never even have heard of ā€” your brand.

Examples 165
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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. So, how can you boost your brandā€™s value? Arguably the best channel is through social media. Be Consistent.

Brands 159
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How different generations use social media: A complete guide

Sprout Social

Social media usage is on the up and up. Our Sprout Social Indexā„¢ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.