Techipedia: Tamar Weinberg

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

We’ve seen that individuals nowadays don’t sift through their Yellow Pages to find a local business (nor do many people even own such a big book any longer); they turn to the Internet for help. And when the reviews are genuine and diverse, people are able to make a decision whether to proceed with the purchase or look elsewhere.

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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Both eBay and Amazon uses customer reviews as a baseline metric of eligibility to participate in their marketplace. On eBay, too many negative customer reviews will get a seller kicked off , or in eBay terms, the buyer will be declared “Not a Registered User.”. Products are not immune to the power of customer reviews in organic search.

Adwords 171
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How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

This is a great way to tell them you appreciate any post or review. Review your product? Mom bloggers also love when you send them website suggestions through StumbleUpon or write a great review for their website. She is also the author of the parenting book, Do I Get My Allowance Before or After I’m Grounded? [

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Get the Best Internet Marketing Posts in Your Inbox THIS WEEK

Techipedia: Tamar Weinberg

If you want know about tools and reviews of the newest social networks, it’s all there. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed. Want a sampling of the email you’ll get? Like this post?

Marketing 173
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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Restaurants are big review targets, so it’s likely if you have a restaurant that you already have some Yelp and/or Google reviews out there. Claim your pages for free, and be sure to reach out to all reviewers (bad and good). Many times, bad reviewers only want to be heard. Use this to your advantage. Foursquare!

Industry 231
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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Jonathan Fields Self Help,&# asking him to review a new book.

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How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques

Techipedia: Tamar Weinberg

If you’re talking about a book you think is great, why not jump on video, show the book, turn to the page you think is valuable and read a short excerpt? This is more accessible and persuasive than a traditional written review. Make fuzzy ideas tangible. Teach vs. tell. Like this post?