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Book Review: The Social Media Strategist

Dave Fleet

.” Not words you usually expect to associate with a social media book. For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly describe Christopher Barger’s book The Social Media Strategist: Build a Successful Program from the Inside Out.

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Book Review: Engage!

Dave Fleet

.&# Surprisingly, though, it turned out not to be the first of his books I read this year. The good folks over at Wiley sent me a review copy of his latest book, Engage! leads the reader through a pretty comprehensive look at the ins and outs of social media-based public relations. How comprehensive?

Review 261
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Social Cat Review: Influencer Marketing for Small Business and Agencies

Pam Moore

Social Cat ReviewSocial Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

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Book Review And Giveaway: The Real Truth About Social Media

Josh S Peters

The real truth that “cuts through the bull shiitake of social media…” huh? When I first heard about this book I thought “oh great… another.” Weighing in at 105 pages this books holds a lot of value in very few pages ( sounds like another great book I know of ).

Review 201
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Book Review: Social Marketing to the Business Customer

Dave Fleet

Despite all of the books out there about social media, most of them are pretty generic or focus on end-user 101s. The bottom line: I’ve already recommended this book to several colleagues looking to learn more about social media from a B2B perspective. It brings new case studies to the table.

Review 369
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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Review 152
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Book Review – UnMarketing: Stop Marketing. Start Engaging.

Dave Fleet

The self-proclaimed “Jedi for social media,” with a big online mouth and an even bigger following, Scott provokes strong reactions from people. I’ve known him for a while and, while I always enjoy sparring with him , I consider him a friend so readily agreed to take a look at his new book – UnMarketing: Stop Marketing.