Direct Marketing Observations

NOVEMBER 4, 2011

Do you believe in the Klout score? If you were to set a KPI for success in social, would it be FB likes? The best KPI in social should be attracted to what you want to achieve. i.e. We’re going to use social to drive sales, for lead gen , for referrals, for bookings, for awareness through brand mentions etc.

Klout 206

Klout Facebook Metrics Engagement 206

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Akamai Marketing

MARCH 9, 2009

Marriott Hawaii bookings are up 40%. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency? Along the way, Spirit of Aloha gathered such interest, they started a blog , to keep everyone up to date. The result?

Eventful 100

Eventful Tourism Klout Travel 100

Convince & Convert

AUGUST 3, 2011

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. How did you get started in social media? I love social because it’s the perfect combination of online marketing and retail politics.

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Influencer Klout Retail Curation 127

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. Broad Social Media Monitoring. Depending on how social your Internet presence is, you might only be interested in certain aspects of social media data.

Strategy 213

Strategy Klout Marketing Overview 213

The Way of the Web

SEPTEMBER 29, 2011

Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. So are you on Klout, Peerindex and Empire Avenue? Measuring influence or just tracking loyalty?

Klout 49

Klout Loyalty Social Networking Influencer 49

agora pulse

JULY 13, 2016

Whether you’re promoting baby products, books, food products electronics, makeup or clothes you need to be able to relate to the Mom market. So here’s the problem… if you’re not a Mom how can you tap into this captive market on Twitter Moms without looking like an imbecile? Follow The Right Twitter Accounts. UrbanMommies.

Twitter 60

Twitter Hashtag How To Klout 60

Convince & Convert

JULY 19, 2012

author of the new book “ The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences “ How are you, Mark? I just finished the book a couple of days ago. I’m very, very proud of your effort on this book. It’s a very useful book. Mark: I’m great Jay. How are you?

Social Media 127

Social Media How To Consultant Data 127

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].

Social Media 115

Social Media API Training Class 115

Twist Image

FEBRUARY 19, 2012

Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. Is it how many people follow someone on Twitter ?

Klout 81

Klout Marketing Influencer ROI 81

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Twist Image

JULY 31, 2011

Schaefer over at Grow Blog just published his first business book, The Tao of Twitter , so beyond a conversation about why the world needs another book about Twitter , we also spent a boatload of time discussing and dissecting power, influence and the Social Web. business book. media hacks.

Influencer 93

Influencer Klout ROI Advertising 93

Twist Image

AUGUST 19, 2012

Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. business book. social media.

Klout 96

Klout Influencer Publishing Social Networking 96

Koka Sexton

DECEMBER 22, 2012

” The criteria used to benchmark each individual’s impact within the sales space was: Social media presence – Twitter/ Facebook/ Klout score/LinkedIn authority. Quality, regularity and popularity of written work – books, blog posts, articles, EBooks etc. Active engagement with recognized resource sites.

Influencer 81

Influencer Klout Marketing eBook 81

Kikolani

FEBRUARY 24, 2011

­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO, and social media on kikolani.com. How to turn your passion to profits and create your online empire – a great book review that will help you turn what you are passionate about into an online business.

Mashup 142

Mashup Resources Klout eBook 142

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. Your Twitter goals may vary. Traffic to my blog.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Firebelly

DECEMBER 4, 2011

In addition to speaking, conducting corporate training, attending to all his clients (He’s the founder of K’nechtology), he’s an internationally published columnist and even written a book – “The Last Original Idea” What role does social play in the future of SEO?

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SEO Sample Samples Analytics 224

Kikolani

JUNE 1, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Even business owners promoting their products on social media can benefit from learning about. Social Media / Social Networking.

Mashup 115

Mashup Resources Klout RSS 115

Convince & Convert

NOVEMBER 1, 2011

Excerpted from the video: I was happy to interview Brian Solis , a futurist, new media raconteur, and principal at Altimeter Group. Brian recently published his 5th book, The End of Business As Usual. Congratulations on the new book. We just can’t stop you from writing books! Check em out! ). Jay: Hey everybody.

Klout 121

Klout Social Capital Influencer Social Graph 121

Waxing UnLyrical

DECEMBER 19, 2010

India’s Twitter , from Inc.com. In defense of Klout , by Tac Anderson at New Comm Biz. Why: Klout’s taken a lot of beating online recently. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? This could come in handy. I thought this was a refreshingly different post.

Klout 105

Klout Postrank Tourism Blogroll 105

Kikolani

NOVEMBER 18, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The secret is to tap into the power, speed and instant accessibility of social media. Social Media / Social Networking. Here’s why.

Mashup 113

Mashup Resources Klout SEO 113

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. There are two reasons for this. It gives them an audience.

Influencer 155

Influencer Klout How To Blogger 155

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Janet Fouts

OCTOBER 4, 2010

How much Klout you have is one way to measure it. Tara Hunt calls it “ Whuffie “ Whatever it is, the better your social capital the more likely it is your followers will take action. It’s natural for you to get excited when somebody with a huge amount of perceived social capital responds to something you said.

Social Capital 134

Social Capital Klout Social Networking Communities 134

Waxing UnLyrical

DECEMBER 4, 2010

Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. Now you see it, now you don’t. Regardless, thanks for visiting!

Class 233

Class Campaign Klout Influencer 233

Jeff Esposito

AUGUST 14, 2011

If you want to get a reaction from a public relations or social media pro, ask them about influence. Klout and Edelman believe it can be. Since Klout first launched in measurement tool in 2009, they have analyzed influence based on a user’s ability to “drive action.” score, I am a “Twitter Superstar.”

Influencer 48

Influencer Klout Foursquare Analysis 48

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Leveraging partnerships with travel influencers can help hospitality and travel brands reach a wider audience and boost engagement and bookings all while showcasing the brand in an authentic and organic way. Nomadic Matt.

Travel 66

Travel Influencer Brands Airlines 66

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Thanks to some deft management by Brian, we were able to also be on the twitter trending topics for about 13-15 minutes. Our primary audiences were PR professionals and social media consultants who were looking for an inexpensive solution to monitor and track their customer’s brand on social media. Like this post?

Press Release 142

Press Release Patterns Marketing Klout 142

Convince & Convert

JULY 6, 2012

This is Episode 23 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features DJ Waldow of Waldow Social. Read on for insights from DJ and some social media news from Eric and Jim ( this week : LinkedIn and Twitter break up). Listen Now. The RSS feed is: [link].

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Diva Marketing Blog

NOVEMBER 16, 2011

For me his new book, The End of Business As Usual, did both. Brian graciously agreed to share his thoughts about social media and the connected consumer. At this point in the evolution of social media what does social media mean to you? At a minimum, social media is an opportunity for introspection.

Klout 78

Klout Social Media Social Networking Influencer 78

The Way of the Web

DECEMBER 24, 2011

How do you work on a tiny marketing business when the ‘big boys’ are constantly unveiling new social media units? Guy Kawasaki’s ‘Enchantment – The art of changing hearts, minds and intentions’ A review from back in February of what I think is one of the most useful books released this year.

Klout 33

Klout Embedding Loyalty Vimeo 33

ProBlogger

JULY 2, 2014

Often a one-page overview is useful, but there are times when advertisers or book publishers or other interested parties need to know more detail about your blog and what you provide. Optional – Alexa ranking, Klout score, Google Page Rank, if you feel they will help your case. around social media for advertisers and sponsors.

Brands 55

Brands Overview Price Blogger 55

Convince & Convert

MAY 3, 2012

This is Episode 14 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jason Falls , the founder and principal of Social Media Explorer. My name is Eric Boggs , and welcome to Social Pros podcast, episode #14. Jim Kukral of Digital Book Launch. Listen Now.

Klout 114

Klout Social Media Conference Influencer 114

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. They provide numbers, not insights.

Social Media 119

Social Media Strategy Analysis Reputation 119

Janet Fouts

JUNE 5, 2014

Follow them on Twitter, read their blogs. Let’s talk about networked approaches & social media for training and capacity building for the nonprofit sector that leverage learning and impact. Chieftain of the blog {grow} and social media bouncer. Author @spinsucks, blog and book. Beth Kanter.

Consultant 196

Consultant Klout B2B Influencer 196