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Paying Homage to the Social Technographics Ladder

Ignite Social Media

As I understand it, the trio at Forrester built the Social Technographics framework for their excellent book, Groundswell , and it was a helpful way for those of us in the space to explain how people were engaging with sites like Friendster, MySpace, Blogger and Facebook. Why Do People Use Facebook? .

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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

Today, MySpace can be grouped under this category. Classmates.com and MySpace are two social networks in their decline stage. I think most of us agree that MySpace is dead. Launched in 2003, MySpace concentrated on the music niche. With hype and buzz, MySpace started to grow. The Case Study of a Full Life Cycle.

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Are Facebook Ads a Failure?

Convince & Convert

Even if all likes were equal, imagine the complexity of an algorithm that could translate our friendships, movie, book, car, electronics and news item likes into a predictor of what advertising we would like to see. But a decline is starting and must be reversed by Facebook if it doesn’t want to go the way of Myspace and AOL.

Facebook 152
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How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Calls to action, such as “Get it now” or “Tell your friends” My hunch is that this is as much about “encouraging” Pages to utilize Facebook advertising for promotions (instead of your Cover Photo) as it is about keeping Facebook’s overall look tidy and, well, not like the messy MySpace.

Facebook 274
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Six Links Worthy Of Your Attention #249

Twist Image

I''m worried about how machine optimization feeds us pablum, encouraging us all to take the path more trod. In the past few weeks, there is battle brewing of epic proportions (like the one we saw between MySpace and Facebook back in the day). book a futurists manifesto. press books. book a futurists manifesto.

MySpace 40
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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

Blog RSS feeds. RSS feeds provide them with fresh content without having them to give away their information. Consumers should have control and RSS feeds fit perfectly into this strategy. Podcast feed. Podcast feed is a convenient way to deliver audio, video and other content formats to subscribers. Social media.

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Google+: The New Kid on the Block, but is it Too Little, Too Late?

Techipedia: Tamar Weinberg

When Facebook came on the scene and slowly overtook MySpace, the majority of users weren’t engaging as often on any social networks. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. is a post written by Tamar Weinberg. ].

Google 177