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Paying Homage to the Social Technographics Ladder

Ignite Social Media

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Why Do People Use Facebook? .

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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

Growth means that the network has reached enough mass that businesses and marketers have taken note. At this stage, people start using these networks for commercial purposes, such as business networking, sales promotion, customer relationship management, and general marketing. Today, MySpace can be grouped under this category.

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

The post Go Beyond Blogging – Multi-Channel Marketing via Online Media appeared first on ProBlogger. As part of the online marketing mix, blogging plays a significant role because right now much of the marketing effort still revolves around driving people to your web site. Blog RSS feeds. Podcast feed.

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Are Facebook Ads a Failure?

Convince & Convert

As Facebook was growing, the excitement of social ads’ potential was palpable among Facebook execs and marketing leaders. Even if all likes were equal, imagine the complexity of an algorithm that could translate our friendships, movie, book, car, electronics and news item likes into a predictor of what advertising we would like to see.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

The post How to Go Beyond Blogging and Harness Multi-Channel Marketing appeared first on ProBlogger. As part of the online marketing mix, blogging plays a significant role because right now much of the marketing effort still revolves around driving people to your web site. Blog RSS feeds. Podcast feed.

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How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Calls to action, such as “Get it now” or “Tell your friends” My hunch is that this is as much about “encouraging” Pages to utilize Facebook advertising for promotions (instead of your Cover Photo) as it is about keeping Facebook’s overall look tidy and, well, not like the messy MySpace.

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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Let’s take a look at the similarities. Thankfully, now I am.) No doubt, it will be hard at first.