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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

Review 152
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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. We’ve seen that individuals nowadays don’t sift through their Yellow Pages to find a local business (nor do many people even own such a big book any longer); they turn to the Internet for help. The best part?

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

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Websites to Help You Borrow Better

Idaconcpts

The current frontrunner in the online borrowing community, NeighborGoods has recently been featured on Tech Crunch , Boing Boing , and NPR. If you have a big library of books, an ever-expanding DVD collection, or thousands of CDs then you might want to look at ReturnMyPants.com. This is another borrowing community website.

Insurance 130
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Not being a Netflix subscriber, I really don’t have a position on this, but I think Social Analytics can work with “Pulse” data according to Douglas Hubbard , who authored a book on the science of harnessing internet buzz to track threats and opportunities. Like this post?

Analytics 164
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Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word

Convince & Convert

There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere&# report. Are you trying to build community and kinship around your company? And if you’re blogging for kinship and community, comments and sharing are critical barometers. Are you trying to boost awareness?

Questions 146
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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. Email facilitates communications. There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. “It works,&# he says.