Webbiquity SMM

SEPTEMBER 9, 2014

But it’s jarring to still come across such reports today. As social media guru Ted Rubin notes , “A smart brand supports its employees in building their personal brands because it expands their reach right along with that of their employees.” ” How do executives who want to overcome these fears and embrace social media start?

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Nearly half of B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. e-Strategy Trends ). Earnest Agency ). Jeff Bullas ). Jeff Bullas ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JUNE 14, 2011

Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • Buy his new book ! Steve Woods , Eloqua.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” ‘Nuff said. Abby Bailey. AbbyBailey. Emily Gonzales. EmilysHere.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 19, 2011

It’s almost like a big game of Taboo , Catch Phrase , Password , or even Red Green’s Possum Lodge Word Game; all of these writers are describing the concept of WPO, but are apparently forbidden by some cosmic rule book from using the actual phrase. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JULY 31, 2012

” College is expensive, very expensive, yet most universities do provide easy-to-find cost data broken out by the main categories of tuition, books, and room & board. Address price straightforwardly—but find ways to avoid “sticker shock.” Offer discounts based on organization type (e.g.,

B2B 188

B2B Marketing Diagrams ROI 188

Webbiquity SMM

AUGUST 2, 2010

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise. This is the way it should be.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

MARCH 26, 2012

Joel York argues that “A new breed of B2B buyer has arisen, a species that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors,” and that marketers need to understand how the B2B buying cycle has changed and adapt to the “new B2B buyer rules of engagement” across (..)

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

MAY 23, 2017

For all those who’re looking and nodding in agreement, wondering what to do next: take a leaf out of GE’s book. An additional benefit of interactive content is how it can be used in different stages of the customer’s buying cycle to drive conversion. Defeats the purpose of ‘being more human,’ doesn’t it?

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JULY 31, 2012

” College is expensive, very expensive, yet most universities do provide easy-to-find cost data broken out by the main categories of tuition, books, and room & board. Address price straightforwardly—but find ways to avoid “sticker shock.” Offer discounts based on organization type (e.g.,

B2B 101

B2B Marketing Diagrams Price 101

Webbiquity SMM

APRIL 23, 2013

While the study focused on Europe, its findings are more broadly applicable, such as that “87% of…buyers look for advice before buying…The first source when doing so: Web searches. The process starts with understanding your prospects’ buying cycle and creating content for the top, middle and bottom of the sales funnel.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

FEBRUARY 7, 2012

of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch. ** 5 STARS.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

NOVEMBER 12, 2013

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Yet less half utilize webcasts and just 20% create e-books. Another study pegs the top three social networks in use buy Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

AUGUST 16, 2010

Social media has dramatically altered the buying process as well as marketing practices. Amber MacArthur condenses her book Power Friending: Demystifying Social Media to Grow Your Business into these 10 key tips to grow your social media presence and influence, such as acting authentically, telling stories and listening well.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

NOVEMBER 6, 2013

And given that more than 90% of b2b buyers use online sources in their buying decisions, it’s vital to maximize web presence. They can also promote content downloads—reports, white papers, e-books and guides.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

JUNE 6, 2011

’ | Another special tweet he sent 5/21 @ckburgess I can’t wait to get home from Afghanistan to buy his book, #WeFirst , and not just follow his twitter and blog. He is an industry expert in the areas of SEO, interactive and digital technologies and author of Search Engine Marketing and several more books.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

JANUARY 5, 2016

Reaching your ideal customer in all phases of the buying cycle is crucial. Use CMI’s Visual Content Marketing Look Book to inspire your next content project. Evgeniy Garkaviy takes a look on what top SEO specialists think about guest blogging. How to Use Content Marketing in the 7 Touchpoints of Buyer Experience by Kruse Control.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

MARCH 11, 2013

The Search Power of Brand by SEO Book. While this is true for the universe of all search results, for commercial searches (that is, those searches where a user is looking for information about a product or service in support of a buying decision), clicks on paid results are significantly higher. People will remember your site name.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

APRIL 9, 2012

ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g., ALOT. ** 5 STARS. apps for Facebook, Twitter and Evite) and more.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

NOVEMBER 19, 2013

There’s no reason corporate purchasing professionals shouldn’t be able to buy office supplies, chairs, filing cabinets, commodity technology items and other frequently purchased, generally low value items online as easily as they’d buy a book, a pair of shoes or music in their personal lives.

B2B 199

B2B Marketing Committee Cost 199