Firebelly

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Announcing Firebelly Labs: Optimization, Research & Digital PR

Firebelly

We have developed a bit of a reputation: some national clients, spoken all over the place, and are in the process of writing a book (Social According To Us). Digital PR, Optimization, Mobile Research, Digital Futurism, and more Over the last few years, Firebelly has focused on social media marketing. We’ve found that bringing outside.

Research 261
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Holiday Gifting: I’ll Take Experiences Over Presents

Firebelly

The first year we were married I bought Mr. D a book, and put a pair of Purdue University basketball tickets in it. I wrote on the inside cover, “Merry Christmas baby, here’s to filling this book up.”. There are a lot of experiences wrapped up into that little book I bought seven years ago, and I hope to have many more.

List 164
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How Broadway uses Foursquare

Firebelly

For shows targeting the 20-something set of theatre-goers, like Broadway’s runaway hit Book of Mormon , promotions on Foursquare are most fitting. This is a pretty standard promotions practice, but Book of Mormon one-upped the usual for a special performance of the cutting-edge hit.

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Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!)

Firebelly

The 400 page book, written with Doug Karr , will help you discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Corporate Blogging for Dummies , co-authored by Firebelly Vice President Chantelle Flannery is now available for purchase!

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SEO Isn’t Dead. The New SEO

Firebelly

Imagine creating a book with no title, no keywords about what it’s about, no listed author, and nothing to give you an idea about what you can expect to read. Now imagine trying to find the book in the library. Keywords are still valuable, because they tell Google what your page is about.

SEO 178
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Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview

Firebelly

Couch surfing or hiking… couch surfing with a book. I love… any book by Milan Kundera. He was before I was engaged. Coffee, Rum or Wine… bourbon. Exercise or a movie… movie. Finish these sentences: I hate… bad customer service. My greatest fear… not delivering. Something people don’t know about me… I played guitar for 10 years.

ROI 244
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Curation is Not Aggregation

Firebelly

A real collector might only want books about women aviators written by women. An aggregator will get books about airplanes. But a good curator, like a good collector, will focus on a specific niche or seek out that subtle pattern that can only be discovered when the pieces are assembled.