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AMA Handbook of Public Relations Published

Bill Hartzer

Before the invasion of YouTube , Facebook , and bloggers, the Internet was embraced by visionary PR professionals working feverishly to develop online content to advance a client’s agenda. Public relations icon Robert L. Hardcover). The Critical 2nd Phase of your Professional Life, 50 Plus!—Critical

Handbook 100
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100 Examples of Corporate Social Media Policies

Koka Sexton

Social Media Handbook for Local Red Cross Units. Blogger Policy. Compilation of Legal Actions Against Bloggers. The right side column displays a link to the actual document of policy web page for you to either download or review. Organization. Policy Title. Template: Blogging and Social Media Policy. American Red Cross.

Policies 111
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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. For example, she devotes six pages to why companies shouldn’t rely on interns for their social media strategy or execution.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Get a handbook of style and learn how to communicate with properly constructed sentences. It might also be a good idea to have clear examples from previous examples of your work that you can show them, with solid stats, visual tools and information, so you have something concrete to back up the points you’re trying to make.

Brands 236
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How Young is Too Young?

Techipedia: Tamar Weinberg

Today, there are young bloggers who have their own websites and blogs. I contacted a handful of young bloggers, all under the age of 17, to get an idea of whether they see their age as a hurdle and what advice they would give to new bloggers. A resident of Western New York, he’s not just a blogger but a podcaster.

Blogger 241
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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

This turns bloggers sour, thinking that everyone in public relations or blogger outreach is just a spammer. It’s time consuming to look at which bloggers to target, read posts, and then write a personal message to the blogger along with the actual pitch. However, if you want really good coverage, you’ll do it.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly Now that I’ve shared some concrete examples, let’s take a moment to talk about the benefits of “fixing your house” first, before engaging in social.