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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly And the more intricate your external efforts become, the more social, mobile, and interactive your website must become. Calling attention to mobile apps?

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Here are seven video examples that have become viral phenomenons in their own right. It’s why T-Mobile succeeded with a flash mob. Today, video’s potential is obvious: it can be a marketer’s dream and yield tremendous successes. Indeed, I’ve discovered some incredible video that I can watch again and again.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

Second – Conflicts of Interest As bloggers, podcasters, marketers and PR professionals adopt social media tools and tactics, they are often caught in the middle of problematic situations. Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. All around bad news.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

The article has examples of how social media worked too. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Share the 10OFF discount code for everyone, for example. The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. Hootsuite , for example, has multiple tabs that highlight their social involvement elsewhere on the web. What if you want to offer 10% off?

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. For example, what plays well on Digg versus what plays well on Propeller.