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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

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4 Ways Brands Can Use Instagram’s Pinned Comments

Later

Hello Instagram pinned comments, goodbye trolls. Aimed at tackling negative or offensive interactions on the platform, Instagram’s pinned comments feature helps you moderate posts and combat misinformation or bullying. Here are 4 strategic ways you can use Instagram pinned comments for your business: Table of Contents: .

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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought.

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The wine blogger kerfuffle

Sherrilynne Starkie

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. Trusting bloggers as journalists. Bloggers may be talented writers and enthusiastic about their subjects, but they are not professional journalists.

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I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market

Buffer Social

I faced this problem when I became a travel blogger and content creator.  Although the vision has changed as I gain more clarity on where I’m taking my brand, my perseverance and authenticity have kept me going.  There is no new idea under the sun, which makes setting yourself apart from the competition quite hard.

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Why Paying Bloggers For Posts Changes The Game

Dave Fleet

Tweet There’s been a lot of debate back and forth around bloggers (generally mommy bloggers , although they’re certainly not the only ones) receiving direct payment for posts over the last little while. To journalists/bloggers, that means that when a PR person approaches them, they have control of how they react to the ask.

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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Build Your Brand and Expertise. How do you connect with other bloggers and gatekeepers?

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