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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

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Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo).

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Blockchain: Bloggers, Influencers and Branding

The Realtime Report

Blockchain: Bloggers, Influencers and Branding. Blockchain Impact on Bloggers And Brands. Thus, perhaps it’s a typical situation when we talk about Blockchain influencing bloggers. This information is utilized by brands so that they can set up the right campaigns. There are many advantages.

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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought.

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The wine blogger kerfuffle

Sherrilynne Starkie

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. Trusting bloggers as journalists. Bloggers may be talented writers and enthusiastic about their subjects, but they are not professional journalists.

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I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market

Buffer Social

I faced this problem when I became a travel blogger and content creator.  Although the vision has changed as I gain more clarity on where I’m taking my brand, my perseverance and authenticity have kept me going.  There is no new idea under the sun, which makes setting yourself apart from the competition quite hard.

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Why Paying Bloggers For Posts Changes The Game

Dave Fleet

Tweet There’s been a lot of debate back and forth around bloggers (generally mommy bloggers , although they’re certainly not the only ones) receiving direct payment for posts over the last little while. To journalists/bloggers, that means that when a PR person approaches them, they have control of how they react to the ask.

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