Social Media Strategies Summit

JULY 19, 2023

TikTok rose from the ashes of the Musical.ly And it seems we like being distracted , given that the average TikTok user opens the app 19 times daily. And it seems we like being distracted , given that the average TikTok user opens the app 19 times daily. 1) Nike @nike / 4.4 So what’s it doing right? 4) Heinz @heinz_us / 60.5K

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Brands Energy Sports Fashion 130

Webbiquity SMM

MAY 25, 2021

Instagram, TikTok, Snapchat, and of course Clubhouse has been getting a lot of attention lately. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. And then this is kind of weird, but I would say check out TikTok. The same is true for B2C.

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B2B Influencer Platform SMS 306

Jon Loomer

NOVEMBER 29, 2022

After years of prioritizing my blog (I haven’t abandoned it!), At least one video will be published to TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn on most days. The vast majority of them are tutorials or discussions of an advertising tactic (mostly Facebook ads, but some TikTok, too).

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Video Marketing ROI Buy 200

Ignite Social Media

FEBRUARY 26, 2024

Your blog was an important part of your personal brand; 15. You remember when Facebook told us, with a straight face, that ads were just “Stories “; 16. You had to manually add likes, comments and shares to an Excel sheet; 13. You have fond memories of social media meet-ups ; 14. appeared first on Ignite Social Media.

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Flash Mob Social Media Marketing Meme 157

SocMed Sean

FEBRUARY 10, 2022

How does Instagram’s growth compare to TikTok? Notably, TikTok surpassed Instagram in weekly usage among the adolescent demographic in 2021. The exact numbers show that 63% of Americans between the ages of 12 to 17 use TikTok weekly , while only 57% of the same demographic use Instagram.

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Instagram Strategy Marketing Metrics 162

Keyhole.co

MARCH 8, 2022

Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? Ads are seen more favorably.

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Engagement Hashtag Influencer Trends 119

Webbiquity SMM

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. TikTok was launched globally just five years ago, in the fall of 2017. Social media managers must also juggle multiple responsibilities.

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Social Media Management Skills Social Media Metrics 227

Ignite Social Media

JULY 15, 2022

It’s no secret that the emergence of TikTok has changed the traditional social channel landscape regarding entertainment. According to eMarketer , US TikTok Adult users spend an average of 38 minutes/day on the platform. of TikTok users are inspired to purchase when they use the app, but only 15.0% Photo from eMarketer.

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Ignite Social Media

MARCH 4, 2024

For more details on deinfluencing, where it came from, and how brands can best respond to this trend, head over to the Carusele blog to read our recent in-depth post: “ What is Deinfluencing and Should Brands Be Worried About This New Trend? Brands who avoid falling into fast fashion traps have little to worry over.

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Social Media Strategies Summit

APRIL 8, 2021

But you’d be wrong because lurking in the seventh spot is TikTok. Over the last 18 months, global search interest in Instagram has more or less stagnated, whereas TikTok’s has seen an eightfold increase. If Instagram Stories were a straight copy of Snapchat , Instagram Reels is an effort to replicate TikTok. Ever used TikTok?

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Instagram Brands Real Estate Remix 234

Social Media Strategies Summit

JULY 16, 2022

Want to start advertising on TikTok? For many brands, TikTok is no longer the hot new thing in social media; it’s become a staple of their marketing strategies. According to eMarketer , the platform’s ad revenues will reach almost $6 billion in the US alone by 2022, growing to more than $11 billion by 2024. Image source.

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How To Template Templates Metrics 201

Ignite Social Media

JULY 10, 2020

Gizmodo went even further, with a headline reading, “Facebook Ad Boycott Will Go on After Zuckerberg, Sandberg Blow Off Civil Rights Groups’ Demands.” Where to Invest Social Ad Budgets. Just this month, TikTok opened its ad platform out of beta and it’s now accessible to a worldwide audience.

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Brands Facebook LinkedIn Influencer 176

Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. So how do we keep up with the latest TikTok trends? If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. What is a TikTok trend? A TikTok trend can be a sound, hashtag, dance or challenge.

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Trends HootSuite Fashion Video 142

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence.

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Social Media Insurance ROI Meme 110

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. What is TikTok SEO? Let’s get started.

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Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Source: TikTok. Platforms to watch: Instagram Stories, TikTok. Source: PEW Surveys conducted 2012-2019. 1 Ephemeral content disrupts social video.

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Social Media Strategies Summit

MARCH 1, 2024

Lumen5 : Described as the “PowerPoint of video making,” Lumen5 features a point-and-click video creator and can transform blog posts and Zoom recordings into video clips. But we can still get creative by playing around with the built-in augmented reality features and special effects on TikTok and Instagram Reels.

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Video Trends Marketing Mobile 231

Hootsuite

APRIL 11, 2022

Do you have a trusted box of TikTok tools? As of 2021, TikTok had 78.7 The answer is likely a solid TikTok creator tool kit. So, we’ve compiled a list of Hootsuite expert-approved TikTok tools. We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. TikTok scheduling tools.

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Tools HootSuite Marketing Analytics 110

Buffer Social

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

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Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. This is their answer to TikTok. Because of that known priority, this can be an advantage for marketers — both organically and with ads. Let’s dig into how you might take advantage of the Reels format with ads.

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Instagram Facebook CPM Feed 199

Later

MAY 26, 2021

Popular TikTok users, creators, and brands all have one thing in common: that coveted blue checkmark. And while you might think TikTok verification is simply a status symbol, it’s so much more. But how does TikTok dole out those blue ticks? With over two billion global downloads , TikTok’s marketing potential is huge.

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Badge How To Applications Instagram 107

Buffer Social

JUNE 26, 2023

Here are some examples: Take a tweet and turn it into an Instagram post Post your TikTok on Instagram Reels (or YouTube Shorts, or both!) We kept the caption exactly the same the second time around, except for changing the call-to-action at the end to direct people to our blog. The first Instagram post had an engagement rate of 3.59

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Content Remix YouTube Instagram 84

Sprout Social

NOVEMBER 8, 2022

TikTok bios are the best place to show your personality, brand and creativity. But with over 1 billion monthly active users, TikTok is a crowded place. So how can you make your TikTok bio stand out from the rest? We’ll also show you some examples of awesome TikTok bios from successful brands and influencers.

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Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? This blog post wouldn’t be very helpful if we left it at that though, would it? Questions to ask yourself before joining TikTok. New ones crop up all the time, so what’s so special about TikTok? Can I provide value to my audience on TikTok?

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Questions Banking Insurance HootSuite 104

Buffer Social

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. Here’s how to get started with optimizing your TikTok content for search.

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SEO Hashtag Engineering Guidelines 97

Ignite Social Media

MAY 25, 2021

Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. It’s especially worth keeping a close eye on for brands considering Reels ad options are on the horizon. That’s okay. Instagram Reels Metrics and Insights.

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Instagram Engagement Content Tips 172

Later

AUGUST 6, 2021

TikTok is piloting TikTok Stories — a new way to share creative content on the popular platform. Mirroring many of Instagram Stories’ features, a select group of TikTok users will be able to post short-lived, “vanishing” content to the platform for the first time. TikTok Stories. How to Get Access to TikTok Stories .

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Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. And with the launch of TikTok Shopping , the commercial potential here only continues to grow. Get to know TikTok.

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How To Hashtag Trends Analytics 143

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. So, TikTok boasts a big audience. TikTok users are active and engaged – the perfect marketing combination. Engagement.

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Tips Marketing Trends Influencer 52

Later

JUNE 26, 2020

Almost everyone is comparing Instagram Reels to TikTok! So what is Instagram Reels, and how does it line up against TikTok? Find out everything you need to know in this blog post: What is Instagram Reels? Similar to TikTok , users can record 15-second video clips set to music and share them to Stories. Source: Adweek.

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Instagram comScore Features Video 145

Hootsuite

MAY 18, 2023

Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Today, TikTok is the most downloaded app in the world , and ranks number one for consumer spending according to a report by data.ai. All you need is a smartphone and a good idea.

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Video HootSuite How To UGC 112

agora pulse

JANUARY 14, 2020

No, TikTok isn’t just for teens anymore. A lot of social media managers and marketers don’t know what to do with TikTok. But TikTok and its user base are rapidly growing. In Q3 of 2019, TikTok surpassed Facebook, Instagram, Messenger, and Snapchat for App Store and Google Play installs. How Can Brands Use TikTok?

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UGC Hashtag How To Meme 139

Hootsuite

SEPTEMBER 23, 2022

Bonus: Download The Wheel of Copy , a free visual guide to crafting persuasive headlines, emails, ads and calls to action. It can include writing short captions for TikTok or Instagram Reels, long-form LinkedIn articles, and everything in between. . Save time and write copy that sells! What is social media content writing?

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Social Media Tools Tips HootSuite 145

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. TikTok stories TikTok stories , also known as TikTok moments, are videos that stay on your feed for 24 hours. Unlike Instagram Stories, TikTok stories can only be created by capturing content in the moment.

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Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

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Conversation Video Tips Embedding 90

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . Creating Compelling Content on TikTok. Challenges .

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Video Marketing UGC Hashtag 98

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Right behind Zoom is TikTok on the charts. If this is a good time for you to learn about TikTok, join our free 30-minute TikTok for Marketers webinar on March 24 th at 1:00 Eastern.

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CPM Social Media CPC Sample 175