Direct Marketing Observations

MARCH 9, 2010

My last few posts have been about the darker side of social media and thus I wanted to clear something up. I am the biggest champion of social media that you will find and here’s why. The confluence of PR and social media ain’t no coincidence. Have you ever thought of asking someone?

Social Media 196

Social Media Meeting Social Networking Conference 196

Direct Marketing Observations

JUNE 17, 2010

According to ESPN the Indians have established a 10-seat section in left field for bloggers and social media users in an effort to engage fans and further the Indians’ brand in the social media space. It’s called the Tribe Social Deck. It’s like paying for blog posts.

Social Media 166

Social Media Sports Policies Press Release 166

Direct Marketing Observations

APRIL 22, 2011

The desire for different departments wanting to own the “rights&# to social media. Danny Wong , the co-founder and Lead Evangelist for Blank Label says that PR should own social media because that department knows “what the appropriate messages are for the company’s followers.”. Why do you think that is?

Social Media 188

Social Media B2B Social Media Management Organization 188

Direct Marketing Observations

JANUARY 18, 2011

Except maybe in the social media world. What if the reader is someone on the outside and is trying to “get in&# to the world of social media? You see a compelling blog title tweeted, you click on it and it’s end up being something that you might wrap your dead fish in. No one likes a yes man right?

Influencer 221

Influencer Jive Wikipedia Engineering 221

Direct Marketing Observations

DECEMBER 19, 2011

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. It’s a blog post in and of itself. They’re ready as long as they have their social media policies in place.

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

JULY 28, 2011

The emergence of transmedia storytelling over the past decade has lead to or created some unique opportunities in social media. Transmedia, according to Henry Jenkins a professor at USC is “the art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms”.

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

AUGUST 13, 2010

That if they had their druthers, they would outsource their social media activities. Because what they won’t admit is that social media is a big time suck and furthermore, they might not even admit that they are tired of “engaging&# every day. To outsource your social media activities.

Social Media 180

Social Media Aggregator Activities Fashion 180

Direct Marketing Observations

MAY 7, 2010

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 2) #4change is a monthly tweetchat on how social media is helping to create change.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

MARCH 21, 2016

All are on tenuous ground except for social media. Entertainment and social media are made for each other. Social Media is the spinach to the Popeye that is Entertainment. In a sense yes, but the key is social media, coupled with a an ample amount of balance. Let’s start with musicians.

Social Media 100

Social Media Fashion Eventful Industry 100

Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? Create a blog on WordPress. Comment on any blog anywhere. and you know what? Create a song.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

MAY 28, 2010

In some cases, I made mistakes, which made me better the next time I did it, but it also gave some individuals within these companies the notion that social media does not work. Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks. Create listening posts.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

JANUARY 29, 2010

So you want to know about social media ? What do YOU know about social media? Do they have any idea how difficult social media marketing is? Do they have any idea how difficult social media marketing is? marta kagan marc meyer Social Media marketing Social Networks.

Social Media 174

Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

APRIL 12, 2012

I then thought, “There’s a lot of noise out there now, was it, or is it now because of social media? Did social media create the noise ?” ” Is social responsible for this? Social media is like that. The short answer is yes. Not at all. But I will end on this.

Social Media 143

Social Media Tools Engineering Platform 143

Direct Marketing Observations

APRIL 16, 2010

About 6 months ago, I mentioned on a panel that the free ride of social media had to end at some point. People need to make money with this social media stuff and hopefully it is not a model based on traffic/advertisers. This is only the beginning.

Social Media 193

Social Media Social Networking Advertising Twitter 193

Direct Marketing Observations

APRIL 12, 2010

I’m starting to become acutely aware of the extreme amounts of entertainment vehicles, media outlets, media devices, content consumption and content creation that are being produced at massive levels all around me. Social media can do that. Call it “social media celebrityism&# if you will.

Social Media 162

Social Media UGC Social Networking Content 162

Direct Marketing Observations

JANUARY 10, 2011

It’s not just social media. Monopolies in social media? Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. In social media, is it possible that what they are saying is fresh? Make it better than…and release it.

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

AUGUST 19, 2010

About 5 days ago I decided to start reading “other people’s&# blog posts that caught my eye. In some cases I commented on the new blog posts I read, in others, I would point out to others that this person is worth following on Twitter. The essence of social media-talking to people. Here’s what it is.

Social Media 180

Social Media Strategy Conversation Meeting 180

Direct Marketing Observations

AUGUST 11, 2010

Tags: social media influence blogs marc meyer social media Social Networks YouTube.

Social Media 194

Social Media Social Networking Training YouTube 194

Direct Marketing Observations

MARCH 16, 2010

Last week I wrote a post that got a tremendous amount of love from the folks over at social media today and rightly so, it was all the reasons why I love social media. 3) Your social media certification classes didn’t really take off like you thought. 14) Social media is dead anyways.

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Direct Marketing Observations

MAY 3, 2010

So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. via hashtagsocialmedia.com.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

JUNE 23, 2010

I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly. He reads and comments on other blogs when he has time and he is thinking of starting his own blog. There’s one problem tho. Or are they?

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

APRIL 11, 2011

Or is it a blog that has 3-4 posts over the span of 6 months? One of the easiest ways to opt out of the social media revolution is to do just enough to satisfy the hacks that may be looking at your social efforts who then may be writing, speaking or commenting about your stuff and trying to poke holes at it.

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

OCTOBER 19, 2010

Do you ever stop and think about how much you’ve actually read and heard about social media? Yet one of the things that is often overlooked in a lot of the blog posts and conferences I attend, are the soft skills needed to achieve success. Tags: social media. There’s one every day. What are those?

Skills 170

Skills Social Media Company Posterous 170

Direct Marketing Observations

FEBRUARY 3, 2012

Which got me to wondering: How come useless throw away blog posts and articles have tons and tons of comments and the good stuff gets next to nothing? Social media has changed the game for journalists, for newspapers, for magazines, for bloggers and readers. As a reader, should we all be obligated to comment on a blog post?

Comments 176

Comments Education SEO Blogger 176

Direct Marketing Observations

FEBRUARY 5, 2010

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

JUNE 28, 2010

Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena. But before you can start selling yourself as a social media consultant. Don’t do that. Be transparent. Be authentic. and try some different things.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

FEBRUARY 11, 2010

If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. In this post I want to address those issues so that you can get started with social media marketing. Is it fear of social media?

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

JANUARY 27, 2011

It’s one thing to critique a blog post-Hey we all write crappy ones from time to time, but taking it down a notch was not fair. Sure it was in a private Facebook group but I can’t take back what I did and naming names does me or this blog post no good, but there’s a valuable lesson here. It wasn’t fair.

Social Media 177

Social Media Social Networking Groups Groups 177

Direct Marketing Observations

NOVEMBER 17, 2011

Do you create content for your blog or for your company blog? I do it for my site and I instruct clients on what to write, how to write, where to write, and when to write and frankly I’m sometimes overcome with social media writers fatigue. Everyone writes about the same thing in social media-sort of.

Social Media 162

Social Media Content Banking Blogger 162

Direct Marketing Observations

AUGUST 27, 2010

I was recently directed by Tom Martin to read an updated post by Rohit Bhargava on Social Media Optimization and while it did get me thinking again about something I had not given much thought to in a while, it, like many other blog posts, opens up another footlocker of thoughts. Create meaningful social profiles.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

JULY 12, 2010

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. And it was cool.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

SEPTEMBER 9, 2010

Here is a snippet: The &# Transitional social media marketing document&# you sent me is way too vague for a rookie, and makes me go…Blink, Blink. There are a couple of problems with my “thinking&# and it starts with my blog. I write what I know on my blog. Tags: blogging seo marc meyer. Who is it for?

SEO 164

SEO Industry Engineering Social Media 164

Direct Marketing Observations

JANUARY 27, 2010

What are you looking for when you read the latest link bait blog title? Social media is no exception. We just have a different name for it, it’s called social media obsolescence. This extends to the social networks that we use. You need to become the next legion of social media foot soldiers.

Social Media 143

Social Media MySpace Social Networking Sites 143

Direct Marketing Observations

MARCH 5, 2010

It shows up in search in the form of great websites, sweet artwork, graphics, compelling, link juicy blog posts, articles, white papers, e-books, comments, mentions, profiles and bookmarks that you created all on behalf of the client. Some of you might even say, well go ahead and use social media and search to trash them.

Social Media 131

Social Media Reputation Social Networking SEO 131

Direct Marketing Observations

JULY 7, 2010

I’m sure if you write a blog you probably have the same problem as well at certain times. I used to be able to write every day but that was when the social media space, which I wrote about heavily back in the day, was not as crowded and everything was new and shiny and so experimental. I struggle to write good content.

SEO 122

SEO Social Media Process Content 122

Direct Marketing Observations

MARCH 23, 2011

That’s not social media. That’s anti-social media. And yet we sit here and question criticize large media outlets for a) Not being transparent b) Not allowing comments and b) Censoring their comments because of 1st amendment rights. Not realizing a few things: It has no value. You could be found.

Comments 138

Comments Social Media Embedding Travel 138