Social Media Strategies Summit

JULY 12, 2023

In this article, we’ll pull out key points from a presentation given by Adam Durfee , Social Media Campaign Director at government and non-profit marketing agency Boncom , who uses case studies featuring two real-world public awareness campaigns to demonstrate how marketers can inspire change in audiences.

Campaign 208

Campaign Social Media Case Study Training 208

The Realtime Report

FEBRUARY 6, 2020

Whether you’re a lifestyle brand, a service provider, or a non-profit, you’ll want to bolster your website and overall digital presence with content. If you’re running a service like a moving company, you may want to focus on SEO blog content to draw in traffic from prospective customers. And it’s true.

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Tips Marketing Resources Campaign 233

Ignite Social Media

MARCH 16, 2020

I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. In fact, a recent survey by Global WebIndex found roughly 25% of respondents saying they check social media more often because of COVID-19/coronavirus.

Social Media 195

Social Media Crowdsourcing Marketing Survey 195

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Hosting 248

Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

MAY 13, 2013

There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership. Why: Mark Schaefer rules!

Tips 196

Tips Wikimedia Survey Exercises 196

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. But there are also plenty of good examples of CEOs using social media.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Sherrilynne Starkie

AUGUST 8, 2019

Lots of social media news out this week and here’s a summary of the top five stories you need to know. Twitter continues to grow, reporting a profit of $37m for the second quarter as its revenue and its user base grow. Get our regular Top Five Social Media News delivered directly to your inbox with our free newsletter.

News 186

News Instagram Social Media Retail 186

Pam Moore

APRIL 11, 2018

The social and digital web is getting noisier and standing out from the crowd is a challenge if you don't understand the ecosystem, your audience, and how your business can provide the most relevant and unique value possible. How to have a never ending flow of content ideas for social media, blog posts, video and more!

Industry 152

Industry Real Estate Insurance Content 152

Jeff Esposito

AUGUST 26, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social Media Integration for Non-Profits Written on August 26, 2010 by Espo in Company , social media I always like to share presentations that I find interesting. You can also subscribe to the blog to ensure you receive the latest posts.

Social Media 27

Social Media Creative Commons Disqus Influencer 27

Keyhole.co

MARCH 24, 2024

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

Communities 59

Communities Social Media Strategy UGC 59

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247

Tools Adwords Marketing Class 247

Mindjumpers

SEPTEMBER 28, 2010

Hearing Chris Hughes speak about the social networking site, definitely made me think two things: 1. Although there are already networks for non-profit organisations, and although a number of non-profit organisations have successful running websites and online campaigns (actually 93% of the top U.S.

Social Networking 227

Social Networking Sites NGO CSR 227

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sherrilynne Starkie

APRIL 27, 2014

Whether you are a B2B, B2C, or non-profit organization, your customers expect authenticity and honesty,” she says. Many of the social media crises we hear about happen because business leaders take the ‘ignorance is bliss’ approach. Related Posts: What is Rob Ford’s media strategy? How to fire your PR agency.

Case Study 260

Case Study B2B Authentication Review 260

Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Analysis of Stanley’s social media accounts Today, loyalists swear by the Stanley Quenchers. Here are the total followers on Stanley’s main social media accounts. Instagram: 741.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Freelance Social Media

MAY 26, 2009

Non-profits see online social media as an inexpensive way to build relationships, increase involvement, and help out with publicity and education efforts. Of the 929 survey respondents, nearly three-quarters (74.1%) of non-profits reported having a presence on Facebook, with an average community size of 5,391 members.

Social Networking 225

Social Networking Organization Foursquare Survey 225

Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. Create Value for Your Audience When it comes to a blog readership, it’s important to understand the value you provide your audience.

Transportation 159

Transportation Sysomos Radian6 RSS 159

Hootsuite

SEPTEMBER 24, 2022

On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. That’s why I wrote this blog post. And what should we call it on social media?

Communities 99

Communities Brands Instagram HootSuite 99

Waxing UnLyrical

AUGUST 5, 2013

To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. Successful Social Media Disengagement for Teachers. Want to be a superstar, but no time for social media?

Engagement 221

Engagement Social Media Consultant SEO 221

Waxing UnLyrical

OCTOBER 19, 2010

What does Google Instant mean for non-profit organizations? When applied to non-profits, these initial theories on Google Instant’s implications for search engine marketing may affect small non-profits more than larger non-profits. received 13 percent.

Google 254

Google Class Creative Commons Yahoo 254

Buffer Social

SEPTEMBER 28, 2023

It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Freelance Mitra: Social media manager for The Used , Atreyu , and Thrice Mitra is the social media manager for bands The Used, Atreyu, and Thrice.

Project 62

Project Team Journal Hosting 62

Convince & Convert

NOVEMBER 19, 2014

I was running a small marketing consulting company and was able to land a speaking gig in front of a large number of local non-profits. For months, I published new (and helpful) content on my blog, and emailed it to those subscribers. One day I got an out-of-the-blue email from one of those 50 non-profits.

Marketing 159

Marketing Consultant Upcoming RSS 159

The Realtime Report

AUGUST 14, 2020

There are many platforms like BitQT -App where one can trade in cryptocurrency safely and earn high profits. In this manner, it will deliver a more grounded business-situated framework that manages better profits to every one of its partners (organizations, devs, and influencers). Blockchain Impact on Bloggers And Brands.

Blogger 113

Blogger Influencer Brands Applications 113

Waxing UnLyrical

JUNE 2, 2014

In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Increase Your Social Engagement. Why: Is your brand using multiple social media sites to converse with potential customers? Why: How do you break through the noise on social media?

Conversation 205

Conversation Exercises Small Business Consultant 205

Jason Yormark

MAY 1, 2012

It’s been a whirlwind month or so and my blog and personal social media use has certainly suffered. For the past year or so I’ve been the VP of Marketing/Social Media at S360 running a team of folks servicing a variety of non-profit and advocacy based clients. I’m so vain.

Klout 265

Klout Retail Team Social Media 265

Later

AUGUST 4, 2021

For non-profit organizations, social media is an essential tool for driving community engagement and brand awareness. According to a 2019 report from the YMCA , 33% of young people (aged 18–38) show support for the causes they care about by sharing them on social media. Determine Your Target Audience.

Social Media 92

Social Media Strategy How To Instagram 92

Waxing UnLyrical

MARCH 24, 2014

New Pew Data Shows Millennials Are Non-Traditional, Poor, Unmarried, Not White and Don’t Trust You. Why: In this guest post for Shelly Kramer ‘s blog, Andrea Cook shares highlights from a new Pew Research Center study on Millennials. Taming the Social Media Marketing Beast. And guess what? They need ventilating.

Influencer 189

Influencer Consultant Flickr Collaboration 189

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. It is critical to partner with non-profits whose goals align with the corporate mission.

Badge 175

Badge Embedding Forums Mobile 175

Waxing UnLyrical

JUNE 3, 2013

Why: Carrie Keenan shares some great advice for those who are new to the Social Media Manager or Community Manager role. Taking Your Blog Post Series on the Road. Why: In this guest post for WUL, Nick Kellet explains how placing guest posts on various blogs can be used to build your brand community.

Communities 249

Communities Community building Consultant Social Media Management 249

Pam Moore

AUGUST 11, 2018

The social and digital web is getting noisier and standing out from the crowd is a challenge if you don't understand the ecosystem, your audience, and how your business can provide the most relevant and unique value possible. How to Subscribe to Social Zoom Factor Podcast . It's time to stop the madness. You don't have to go it alone.

Industry 132

Industry Real Estate Content Insurance 132

agora pulse

JUNE 4, 2020

College students are savvy about social media, so shouldn’t it also be the other way around, too? Here’s how universities can use social. With more colleges and universities moving to online or technology-assisted learning, universities must learn how to best use social media. Attracting New Students.

Social Media 112

Social Media Committee How To Guidelines 112

Waxing UnLyrical

JUNE 23, 2014

Digital Business: How Much Social Promotion? Daniel Newman explains how your business can use social media content to drive customers to your product. Be Your Own Publisher on Social Media: 8 Brands that Kill It. Image: Depone via Flickr, CC 2.0. 4 Reasons Your Content Is Yawn-Worthy. Based in the Washington, D.C.,

Content 198

Content UGC Consultant Flickr 198

Later

JANUARY 28, 2021

This is the year of amplified voices, and Black creators are using their social platforms to inspire, innovate, and educate others. . From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. Then, why not reach out? .

Social Media 114

Social Media Collaboration Instagram Influencer 114

Dave Fleet

JUNE 15, 2011

Joe suggested I blog about the event; I thought I’d go one better and give you five reasons why, if you’re in Toronto on June 21, you should go to this event. Get the perspective of an early public sector adopter of social media. Learn more about open government. Shine a spotlight on a little-understood position.

Wikipedia 334

Wikipedia Eventful Startup Upcoming 334

Mindjumpers

MARCH 16, 2011

Personally, I was looking forward for a few different categories – and amongst these “Devoted to the promotional needs, functions and services of for-profit businesses&#. Green and Non-profit projects that are striving to make the world a better place. Tweet SXWS Interactive 2011 is about to close down for this year.

Film 253

Film Project Wiki Campaign 253

Waxing UnLyrical

DECEMBER 9, 2013

Social Relationships – the Life Raft for Social Business & Technology Evolution. How to Network on Social Media Without Being a Stalker. This was actually a reader question that made for a terrific blog post a while back. The 6 critical questions guaranteed to drive your social media strategy.

Community building 210

Community building Consultant Flickr Communities 210

Mindjumpers

FEBRUARY 7, 2011

Tweet You probably all know the very successful social media campaign with “Old Spice Guy&# ( Isaiah Mustafah ) which we have mentioned several times before on this blog. Similar Posts: ‘Jumo’ – The New Social Networking Site For Non-profit Organisations. 5 Great Social Media Initiatives in 2010.

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Campaign Social Networking Sites Social Media 235