Hootsuite

SEPTEMBER 21, 2023

If you’re tracking the ROI of digital marketing, you need to identify vanity metrics specific to each channel to make sure that you can prioritize actionable metrics that align with your unique business goals. Just because you have a positive sentiment score doesn’t mean that your target audience likes you more than your competitor.

Metrics 107

Metrics Examples Marketing HootSuite 107

Hootsuite

NOVEMBER 7, 2023

We’ve got a whole blog post on what social listening is and why it matters so much for brands. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. You can also gain insights into social sentiment.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI. Growth Mindset: “Marketing automation has the potential to bring data-driven insights and improved ROI.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI. Growth Mindset: “Marketing automation has the potential to bring data-driven insights and improved ROI.

Team 147

Team Marketing ROI Training 147

Oktopost

MARCH 7, 2022

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Sentiment Analysis. Conversion Rate & ROI.

B2B 155

B2B Sentiment Analysis Reputation 155

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Traffic to blog, community, website, newsroom content. Proving Value. Value is subjective. Bounce rate.

ROI 69

ROI Case Study Health Care Insurance 69

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment. How do you measure social listening?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

MAY 3, 2023

Therefore, measuring the most popular accounts that have used a certain hashtag is a great way to flag potential ambassadors that would deliver the best ROI. Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Because You Should Track Everything!

Hashtag 52

Hashtag Social Media Sentiment How To 52

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment.

ROI 114

ROI Social Media SEO Tips 114

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy. Creating an infallible B2B demand generation strategy 1.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

FEBRUARY 29, 2024

This blog post aims to help you understand how to measure social media success in 2024. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Harp Interactive

MARCH 31, 2010

Blog Comments. Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. Twitrratr : Great free tool that measures sentiment and Buzz on Twitter. RSS & email subscriptions. Facebook Page Fan Numbers. Twitter Followers. Twitter Retweets.

Analytics 350

Analytics Social Media Trendrr Digg 350

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Sprout Social

JANUARY 23, 2024

View this post on Instagram A post shared by TOPICALS (@topicals) According to Sprout Social Listening data from December 5th, 2023, to January 5th, 2024, consumer sentiment of Topicals was 91% positive, gradually increasing toward the end of December when the brand trip to Ghana started. Allow them to shine in your social content.

Report 111

Report Brands Library Sentiment 111

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

FEBRUARY 2, 2023

Repurpose content efficiently For a small team like Figo, repurposing successful content from their blog and other social networks was key to staying consistent on TikTok. figopet Links to all products can be found on our blog! ? You’ll save your company time and money, and increase your ROI (more on that soon).

Social Media 110

Social Media Insurance ROI Meme 110

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Keyhole offers social media listening and analytics for top social media platforms and other online media sources, like news, forums, blogs, etc., Another reason to explore alternatives is to gain access to more sources.

Industry 52

Industry News Google Brands 52

Sherrilynne Starkie

FEBRUARY 13, 2018

They can easily create and publish landing pages and blog posts. The consultant always listens to gauge audience sentiment to inform all activity. With a daily review of insights, a consultant can adjust strategies and tactics, on the fly, to improve campaign return on investment (ROI). They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Hootsuite

MAY 21, 2020

You can also use this information to test messaging and measure ROI. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. You can easily analyze engagement, reach, comments, and brand sentiment.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. And, with the right brand advocacy strategy, you can realize a stunning ROI. Despite what advocacy programs might cost initially to implement, the ROI would be more than worth it.

Brands 129

Brands ROI Authentication UGC 129

Keyhole.co

OCTOBER 27, 2022

Prove your social media ROI with Keyhole’s extensive analytics. Which Hashtag Metrics Should I Track? What success looks like to your brand will depend on your business and social goals and the metrics you used to track those goals. Amazing, isn’t it? Start Tracking Your Hashtags Now.

Hashtag 98

Hashtag Analytics Metrics ROI 98

Keyhole.co

DECEMBER 13, 2023

These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. Lack of sentiment analysis or hashtag tracking features. The Business package starts at $739/month.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

FEBRUARY 5, 2024

This is key if you want to increase your Instagram ROI and tie your Instagram efforts to off-platform goals. For more details on all the Instagram metrics, you should track depending on your goals for the platform – as well as how to track and calculate them – check out our full blog post specifically on Instagram metrics.`

Analytics 97

Analytics Instagram HootSuite Metrics 97

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. Sentiment analysis.

Analytics 52

Analytics Social Media ROI Metrics 52

Oktopost

MAY 30, 2023

Social media listening is a key part of leveraging your social media channels for maximum ROI, and being able to action those findings by posting content that is relevant to social conversations at the drop of a hat will be of major benefit to you. In essence, it means a higher ROI for content your brand already owns. The solution?

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 132

Marketing How To Sample Samples 132

Keyhole.co

DECEMBER 11, 2020

You can even track mentions and keywords across news, blogs and forums. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. You get to make smart decisions in marketing to consumers on Twitter and improve your ROI.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Sprout Social

MAY 24, 2022

Blog properties. Tracking paid efforts typically comes down to measuring ROI. The goal of earned media is to ensure sentiment around your brand is positive. You can monitor this holistically using a sentiment analysis tool or you can break it down by source. Sentiment data. Owned media examples. Your website.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Pixlee

MAY 21, 2020

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. With content shortages and difficult-to-navigate customer-sentiment, brands are shifting away from heavily branded content in their ads. And for good reason, too.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Firebelly

DECEMBER 4, 2012

By David Moth Do we gauge it on the number of new fans acquired, retweets, ROI, YouTube views, the number of people it reached, sentiment analysis, the amount of traffic it drove or maybe the number of new brand advocates it created? Nielsen has just published their Social Media Report for 2012 and the numbers are staggering.

Nielsen 241

Nielsen Social Media Statistics Sentiment 241

agora pulse

JUNE 13, 2020

Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords. You can then reach out to them to promote your content and increase your brand’s reach.

Analytics 204

Analytics Tools Twitter Hashtag 204

Hootsuite

MAY 15, 2023

Measure ROI and grow faster — locally and globally. Tracking performance and ROI Was the last Black Friday promotion effective? But here’s how to set social media goals that actually boost ROI, plus a free template to track it all. Get Started Manage all your social media in one place, measure ROI, and save time with Hootsuite.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Create a social listening strategy Social listening tools can’t track 100% of dark social activities, like text messages, but they can help attribute traffic and ROI as accurately as possible. You mention your fave new shampoo in a WhatsApp message.

HootSuite 120

HootSuite URL Analytics Forums 120