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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study. Thoughts on these studies?

Research 257
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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies. Instagram users.

Study 111
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When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Social Media Strategies Summit

In this article, we’ll pull out key points from a presentation given by Adam Durfee , Social Media Campaign Director at government and non-profit marketing agency Boncom , who uses case studies featuring two real-world public awareness campaigns to demonstrate how marketers can inspire change in audiences. We need to get them to change.”

Campaign 208
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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity SMM

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. The Biggest Challenge in B2B Social Media Marketing.

B2B 225
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Can Instagram Really Help Me Grow My Career?

SocMed Sean

Instagram quickly became, and continues to be, the social media app of choice for people wanting to show the world who they “really” are. The photo, video and story sharing that Instagram is famous for makes it the app of choice for many. And, arguably, that’s where the brilliance Instagram lies. Can Instagram hurt your career?

Instagram 162
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10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

This format — probably the most common form of higher ed UGC — involves a current student showing what it’s like to live and study at a college. Harvey Mudd College enlisted one of its sophomore engineering students to create this video, which the institution shared on Instagram and TikTok: @hmcadmission A day in the life of an HMC sophomore!

Education 172
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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Nike gets it right in this example: View this post on Instagram A post shared by Nike (@nike) From the very first shot, viewers see the Nike branding alongside Megan Thee Stallion’s name and the title of their collaboration, Hot Girl Systems. We expect the 9:16 aspect ratio to dominate in 2024.

Video 229