Sherrilynne Starkie

JUNE 29, 2014

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. The time on the briefing call was for me time well spent.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

JUNE 22, 2013

Her topic was “Big data as a new information ecosystem.”. These collect data about how much oxygen is in a user’s blood, the sleeping heart rate and a lot of other biometric information. This information all becomes part of big data. This story was originally posted on the Thornley Fallis blog. Related articles.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

DECEMBER 22, 2013

These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year. Presents (Photo credit: Wysz).

Trends 276

Trends Survey Study Metrics 276

Sherrilynne Starkie

OCTOBER 21, 2013

It might include your demographic information, your search behaviour, your geography, or any other datum that distinguishes a user. Social media is seen as an important news source by millions of users, and for Millennials, it’s THE primary source for news and information. Endorsement advertising is here to stay.

Google 265

Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

JUNE 29, 2013

At any one time I’ll see updates from friends and family mixed up with information from brands whose pages I’m connected to and marked as an interest. Do you think that the Facebook Reader will provide you the news and information you need? This story was originally published on the Thornley Fallis blog. Related articles.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

AUGUST 19, 2014

Humans are attracted by humour, emotion and information. The sweet spot for blog content is from about 300 to 400 words. Blogging With SEO in Mind. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. For example: Old style: Download Facebook Messenger now!

Content 304

Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

NOVEMBER 26, 2017

I’m bringing back the weekly top five that was such a popular feature on this blog many years ago. The Facebook Creator app (only on iOS) is designed for livestreaming and the website is full of how to information and tips. Each week, I’ll highlight the five most important social media news stories of the week (according to me!).

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

MARCH 28, 2012

The survey looked at how PRs deal with bloggers compared to journalists – just over two thirds (67%) of respondents stated they have a dedicated approach for bloggers, with 75% of these citing they communicate with bloggers in a more informal tone. The PR industry was also asked about how they measure the importance of a blog.

Blogger 343

Blogger Survey Newsletter Features 343

Sherrilynne Starkie

AUGUST 27, 2018

Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). For example: Auditory learners need ample time to process information. They tend to need information repeated and often require rephrasing and request additional information to understand new material fully.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

AUGUST 25, 2013

Each and every Monday morning I receive an email from a colleague who politely informs me of any typos or errors in my weekly blog post. Featured Headline Social Media blog Comment Facebook manners Troll Twitter' I usually think, “Dang! She got me again!” I know this because she advises me privately.

Cost 278

Cost Comments Blogger Training 278

Sherrilynne Starkie

APRIL 20, 2013

The primary use was, and remains, to get important information out to citizens quickly and as it’s needed. SPVM uses Twitter to offer safety tips, inform of important events, share police-related news as well as to seek the public’s help in solving crimes. You have to react to and acknowledge information and events as they happen. “A

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

APRIL 3, 2015

These findings should inform video creative. Marketers should experiment with shorter ad creative to drive value for their brand, keeping in mind that value increases the longer people watch,” according to a the Facebook For Business blog. Source: Facebook. A version of this article was first published on Thornleyfallis.com.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

JANUARY 30, 2016

As long as the article meets the informational need of the reader, the fact that it’s paid for shouldn’t be an issue. According to Contently’s blog, “Miracle-Gro saw a 30 per cent boost from its native ad, and Raymond James got an 11 per cent bump.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

AUGUST 20, 2012

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. The function is easy to use and is a great way to improve communication among group members and still keep important or sensitive information private.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

JULY 19, 2013

This should inform Twitter engagement and content development strategies. This post was originally published on the Thornley Fallis blog. How many hundreds of times or less than that? This is an indication of how these followers tend to use Twitter. Are they active participants or merely observers? Who are these people?

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

JANUARY 20, 2020

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. This is the most important information that you want to rank highest in the search engines.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JUNE 9, 2013

It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. A couple said they use these statistics to inform their content creation. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Finding value in Klout like sites.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

APRIL 28, 2014

What to include in a story outline: The purpose: Is the primary objective to inform, educate, sell, influence or entertain? Where do they get information? Featured Headline writing Blogging PR storytelling' In short, starting with an outline will improve the story overall, and quality content is what gets shared.

How To 330

How To Exercises Education Engineering 330

Sherrilynne Starkie

JANUARY 11, 2018

In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. In shared media, a good writer will be creating and compiling social media updates, blog comments, user-generated content, discussion forums, bookmarking, reviews and more.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

JANUARY 22, 2012

ExactTarget , the company behind the tool, announced on its blog this week that CoTweet is being rolled into a new enterprise package called SocialEngage. The company had not published any pricing information for SocialEngage; it invites users to contact ExactTarget for more information.

CoTweet 327

CoTweet CoTweet Tweetdeck Foursquare 327

Sherrilynne Starkie

DECEMBER 28, 2014

Reporting is now more mobile-friendly, requires less initial information, and overall it’s easier to flag Tweets and accounts. According to the social network’s blog, there are further improvements to reporting in the offing and new enforcement procedures for abusive accounts on the way.

Tools 281

Tools Twitter Social Networking Report 281

Sherrilynne Starkie

FEBRUARY 1, 2014

In November on its relaunched blog, Unbottled , the company announced that for consumers, ‘the corporate website is dead and “press release PR” is on its way out’. This article was originally published on the Thornley Fallis blog. The government takes its lead from Coke, probably the world’s most recognized brand. Related articles.

Press Release 295

Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

OCTOBER 16, 2018

For example, getting product experts tweeting about new innovations and researchers blogging about their work will expand a company’s digital footprint.

Training 150

Training Social Media Policies Skills 150

Sherrilynne Starkie

FEBRUARY 16, 2014

For example, getting product experts tweeting about new innovations, researchers blogging about their work, market sector experts commenting on trends, will expand a company’s digital footprint.

Training 260

Training Social Media Policies Skills 260

Sherrilynne Starkie

JUNE 15, 2014

There is certainly no shortage of information about social media use readily available online. Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services. RadiumOne , an enterprise advertising platform that operates the Po.st

Social Media 342

Social Media URL Advertising Study 342

Sherrilynne Starkie

JUNE 2, 2013

This includes searching, finding, selecting and organizing items, be they news articles, blog posts, infographics, websites, photos, podcasts or videos. Craig explained how he created his blog Regret the Error in which he tracks media accuracy, errors and the craft of verification. Happy to hear @CraigSilverman ’s talk.

Curation 299

Curation Findability Journal Collaboration 299

Sherrilynne Starkie

JANUARY 13, 2020

Track blog posts and websites, email, newsletters and all social media channels. Also track the mix of story styles such as promotional, thought leadership, informational, curation, etc. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies. Keywords and tags.

Organization 221

Organization Content Curation Case Study 221

Sherrilynne Starkie

JANUARY 11, 2014

Track blogs and websites, email, newsletters and all social channels. Also track the mix of story styles such as promotional, thought leadership, informational, curation, etc. Related posts: Professional blogging for dummies. Which stories will run when and where? Links and resource. Keywords and hashtags. Related articles.

Content 319

Content Marketing Curation Template 319