Social Media Strategies Summit

APRIL 8, 2021

So you might think the team at Instagram would be pretty content with how things are going. But you’d be wrong because lurking in the seventh spot is TikTok. Over the last 18 months, global search interest in Instagram has more or less stagnated, whereas TikTok’s has seen an eightfold increase. Ever used TikTok?

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Instagram Brands Real Estate Remix 233

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. No wonder that “content creation” continues to be the #1 use case for AI in marketing.

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Video Trends Marketing Mobile 229

Webbiquity SMM

MAY 25, 2021

Instagram, TikTok, Snapchat, and of course Clubhouse has been getting a lot of attention lately. YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it.

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B2B Influencer Platform SMS 306

Webbiquity SMM

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? Twitter remains the second-most popular network, used by 85% of B2B marketers. Facebook is at #3, used by 56% of respondents, followed by Instagram which is used by 44%. How Much of the Marketing Budget is Allocated to Social Media.

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B2B Social Media Marketing Influencer 225

Hootsuite

SEPTEMBER 25, 2023

engagement rate calculator you can use to quickly double-check your own performance stats. #1 Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. Is a 2% engagement rate high or low? Without social media benchmarks (a.k.a.

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Industry Engagement HootSuite Analytics 125

Ignite Social Media

APRIL 8, 2022

TikTok even encourages it. As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise. Fair Use in the Social Media Age. The fair use doctrine is part of the Copyright Act. The fair use doctrine is part of the Copyright Act. The short answer is no.

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Jon Loomer

NOVEMBER 6, 2022

Oh… And please follow me on TikTok (if you can). I don’t need to worry about lighting, what I’m wearing, or how I deliver a message when I write. But there were many reasons behind that delay. It hasn’t been an easy transformation. It required getting uncomfortable. And worth it. The Excuses. I like to write.

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Video Instagram Meme Facebook 187

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. Interestingly enough, TikTok was excluded from this survey, though we do know that TikTok influencer marketing is also a big deal.

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Statistics Influencer Strategy Marketing 127

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. According to RivalIQ , the top-performing schools on TikTok see a median engagement rate (by view) of 6.7%. So TikTok is still a comparatively under-utilized resource.

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Education Examples Content Nielsen 162

Social Media Strategies Summit

JUNE 24, 2022

It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Additionally, research from Whistle Wise revealed that 87% of Gen Z TikTok users who have also used Reels for Instagram agree that the two platforms are the same. How to Use Reels for Instagram: 10 Real-World Examples. What Are Instagram Reels?

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Examples Instagram Brands Transportation 165

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. TikTok's popularity has exploded since its 2016 inception. TikTok's popularity has exploded since its 2016 inception.

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Trends Strategy Marketing Authentication 147

Later

FEBRUARY 15, 2021

If you’re not using TikTok yet, you could be missing out on a huge platform for growth. And as that number grows, now’s the perfect time to learn how to use TikTok. How to Use TikTok. What is TikTok? How to Set up a TikTok Account. How to Create Content for TikTok.

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Film Trends Hashtag Curation 100

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Community blogging sites. Should you focus on photos? What about forums? Discussion forums.

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Types Social Media Microblogging Overview 145

Buffer Social

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

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Small Business Journal How To Tumblr 84

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. What is TikTok SEO? Let’s get started.

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SEO How To Hashtag Engineering 93

Hootsuite

APRIL 6, 2022

TikTok has released a new feature that is going to make life a whole lot easier for content creators and businesses alike. The new native TikTok scheduler allows you to schedule a video post up to 10 days in advance. Here’s how to schedule posts for TikTok! How to schedule posts for TikTok (the real way).

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How To Analytics Privacy Authentication 128

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. So, that’s the approach we took to TikTok.” Bridgett saw this play out firsthand.

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Keyhole.co

MARCH 8, 2022

Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? International audience.

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Engagement Hashtag Influencer Trends 119

Ignite Social Media

MARCH 4, 2024

And do brands using influencers need to worry? Create thoughtful creative briefs focused on how products solve problems or delight audiences rather than discounts alone. You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies.

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Trends Brands Fashion Influencer 96

Buffer Social

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. Here’s how to get started with optimizing your TikTok content for search.

SEO 97

SEO Hashtag Engineering Guidelines 97

BeingOptimist

JULY 4, 2023

Do you know how to see who shared your Tik Tok videos? In this blog, we’ll dig into the activities and share each of the methods our team has used while researching how to see who shared your TikTok videos. Explore other platforms by entering the hashtags or keywords you used in your TikTok video.

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How To Privacy Hashtag FAQ 74

Jon Loomer

NOVEMBER 29, 2022

After years of prioritizing my blog (I haven’t abandoned it!) At least one video will be published to TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn on most days. The vast majority of them are tutorials or discussions of an advertising tactic (mostly Facebook ads, but some TikTok, too). I understand.

Video 200

Video Marketing ROI Buy 200

Ignite Social Media

AUGUST 9, 2021

Read our blog post, here. TikTok vs. Reels. While most people consider this Instagram’s attempt to become competitive with TikTok, the two platforms do have a handful of differences. As you can see below, Instagram Reels is close to joining the top 5 list of platforms to use for influencer marketing.

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Instagram Overview Fashion Newsletter 172

Hootsuite

MAY 18, 2023

Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Today, TikTok is the most downloaded app in the world , and ranks number one for consumer spending according to a report by data.ai. Looking to make a splash with short-form video content?

Video 112

Video HootSuite How To UGC 112

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? This blog post wouldn’t be very helpful if we left it at that though, would it? Questions to ask yourself before joining TikTok. New ones crop up all the time, so what’s so special about TikTok? Can I provide value to my audience on TikTok?

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Questions Banking Insurance HootSuite 104

Keyhole.co

MARCH 4, 2024

In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. million LinkedIn: 9 million TikTok: 31.9 million Netflix Canada: 898k Netflix Japan: 395k But how did they rack up these huge numbers? million YouTube: 25.4

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Ignite Social Media

MAY 25, 2021

Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. Before we begin, it’s still worth the reminder to point out that Instagram does not optimize Reels that include a watermark (*cough* TikTok watermarks *cough*).

Instagram 172

Instagram Engagement Content Tips 172

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. What is ephemeral content?

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Strategy Content How To Marketing 116

Ignite Social Media

FEBRUARY 26, 2024

Your blog was an important part of your personal brand; 15. You remember when Facebook told us, with a straight face, that ads were just “Stories “; 16. You probably can’t explain the technical intricacies of how an algorithm works , but you hate them nonetheless; 23. But we know we’re not the only ones.

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Flash Mob Social Media Marketing Meme 157

Buffer Social

JUNE 21, 2022

We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. We’ve also been thinking deeply about TikTok from a Buffer customer’s perspective.

Video 90

Video Publishing Review Mobile 90

Hootsuite

NOVEMBER 17, 2021

The number of likes your TikToks receive has a significant impact on the growth of your account—the number of followers, the views on each video, and even how much cash you can make if you’re monetizing your content. Here’s how to get more likes on TikTok. Why are TikTok likes important? They serve as social proof.

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Tips How To Trends Posterous 122

Sprout Social

NOVEMBER 8, 2022

TikTok bios are the best place to show your personality, brand and creativity. But with over 1 billion monthly active users, TikTok is a crowded place. So how can you make your TikTok bio stand out from the rest? We’ll also show you some examples of awesome TikTok bios from successful brands and influencers.

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Tips Upcoming Travel Badge 88

Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. So how do we keep up with the latest TikTok trends? How do we stay hip? If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. What is a TikTok trend? It’s the circle of life.

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Trends HootSuite Fashion Video 142

Buffer Social

MARCH 30, 2023

Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. How can I start one myself? Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your followers want to hear about.

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Instagram Social Media Film Hashtag 88

Later

AUGUST 6, 2021

TikTok is piloting TikTok Stories — a new way to share creative content on the popular platform. Mirroring many of Instagram Stories’ features, a select group of TikTok users will be able to post short-lived, “vanishing” content to the platform for the first time. TikTok Stories. How to Get Access to TikTok Stories .

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Communities Instagram Groups Groups 118

Buffer Social

JULY 24, 2023

Ever scrolled through TikTok and wondered why certain videos gain meteoric popularity while others, seemingly of equal quality, barely get a glance? It's in the mysterious underpinnings of the TikTok algorithm. But how does this curation work? That is all thanks to TikTok’s powerful recommendation algorithm.

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How To Film Collaboration Hashtag 75

Hootsuite

APRIL 11, 2022

Do you have a trusted box of TikTok tools? As of 2021, TikTok had 78.7 million users in the US alone. The answer is likely a solid TikTok creator tool kit. So, we’ve compiled a list of Hootsuite expert-approved TikTok tools. TikTok scheduling tools. TikTok’s video scheduler. TikTok analytics tools.

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Tools HootSuite Marketing Analytics 110