Waxing UnLyrical

JUNE 13, 2012

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. How much content is right for my audience?

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Fashion Aggregator Journal Startup 248

Waxing UnLyrical

JULY 8, 2013

Content is the “meat and potatoes” of everything from websites to newsletters to blog posts; without content you literally have nothing. So this week’s roundup brings you some stellar content… about content. 4 Questions to Ask Before You Publish Content.

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Content Resources Consultant Flickr 205

Waxing UnLyrical

JUNE 1, 2015

I’ve lost count of the number of crowns Content wears. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Do you think your content is doing what it’s supposed to do, or could it use a little nudge?

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Content Consultant Flickr Trends 100

Waxing UnLyrical

AUGUST 28, 2013

Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. Tip: make it easy to understand. If it’s a public event, share it on all your channels: website, blog, etc. Follow up with content and cultivate your new contacts. So… those are my tips.

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Eventful Tips Consultant Survey 230

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Share the right content on the right social media network. Offer consumable content …. And long-form content.

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Content Brands Findability Marketing 124

Waxing UnLyrical

APRIL 22, 2015

Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?! Blogging for business purposes is (still) relatively new.

How To 100

How To Hubspot Flickr Engagement 100

Waxing UnLyrical

MARCH 2, 2015

To kick things off, this week’s roundup brings you seven super posts on content creation ideas that are also authored by women. 4 Ways to Streamline High-Quality Content Creation. The No-Fluff Guide to Writing Client-Attracting Content. 5 Tips You Should Be Leveraging for Event-Based Content Creation.

Content 100

Content Consultant Small Business Eventful 100

Waxing UnLyrical

MAY 20, 2015

Here are three tips for becoming a thought leader: 1. They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. Guest post to peer blogs. Doesn’t sound half bad, right?

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Tips Proposal Repository Influencer 100

Waxing UnLyrical

JUNE 26, 2015

In line with our June theme (content! content!), We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) Content isn’t new #measurepr.

Content 100

Content Journal Adwords Consultant 100

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Effective content marketing gives your company a human face, and makes it more appealing, engaging, and trustworthy.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

OCTOBER 6, 2011

Here are five tips to do this. Sure, there are centenarians blogging, but there is a reason all those commercials run by medical supply companies targeting senior citizens offer to send them a free VHS tape, rather than connecting online (hat tip to Scott Stratten for that insight). Look at hard numbers, not just anecdotes.

Social Media 203

Social Media Platform Tips MySpace 203

Waxing UnLyrical

APRIL 24, 2015

Disclosures: both are friends (d’oh), and I have access to premium content on the Solo PR Pro site. A7: It’s the easy answer, but Google Analytics on your site or blog can show you the “Behavior Flow” of visitors. Tips on Measuring Community [April #measurePR Recap] is a post from: Shonali Burke Consulting, Inc.

Communities 100

Communities Tips Metrics Community building 100

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

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Class Tumblr Template Templates 241

Waxing UnLyrical

MARCH 25, 2011

This is part of the Blogging for Grasshoppers series. If you talk to Howie Goldfarb anywhere – Twitter, here on his guest posts, or over at his own blog, you’ll know that he’s fixated on one thing. Howie really really really believes in blogs being mobile friendly. And now we have to “mobilize&# it?!

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Mobile WordPress How To iPhone 183

Waxing UnLyrical

OCTOBER 14, 2010

STEP, TIP] {to, that will, on} [TASK, GOAL] In other words, articles such as 20 Tips on How to Gain Traffic on TheWWWObserver or 101 Steps to Becoming a Better Blogger on Lifehack. In contrast, Shonali includes tips, but also explains why they are important – she leads. Teach your readers to take ownership of content.

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Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 17, 2014

Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp. Tjan offers some tips for effective communication. Why:When so much is written about networking and business, there are some unusual tips here.

Syndication 202

Syndication Price Consultant Flickr 202

Waxing UnLyrical

SEPTEMBER 18, 2013

The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics.

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Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

JUNE 3, 2013

Taking Your Blog Post Series on the Road. Why: In this guest post for WUL, Nick Kellet explains how placing guest posts on various blogs can be used to build your brand community. Are you building an engaged community with content? How to Increase Business Blog Traffic, Readership, & Community.

Communities 249

Communities Community building Consultant Social Media Management 249

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Below are tips on how to build a network (and then maintain it!) When contributing content, don’t let your network fall into the trap of becoming a self-promoting circle of advertisement.

Blogger 263

Blogger Strategy Technorati Community building 263

Waxing UnLyrical

JANUARY 29, 2014

” Content Matters. The content of what you communicate is important. Just know that content and delivery go hand-in-hand and you should focus on both. A Few Body Language Tips. You can find Rob on Twitter and on his blog. Communication Guest Posts body language nonverbal communication presentation tips'

Exercises 208

Exercises Project Consultant Flickr 208

Waxing UnLyrical

JULY 11, 2011

Video Blog Posts. Are there some tips out in the blogosphere that can be shared in order to make your foray into vlogging a more enjoyable, productive experience? That goal should dictate your content. Whatever “it” is, that becomes your content. I view it as a mini-blog post. Guest post by Erica Allison.

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Embedding Vimeo YouTube Flickr 225

Waxing UnLyrical

DECEMBER 8, 2014

In this guest post for Jay Baer ‘s Convince & Convert, Kristen Matthews provides some tips on acquiring more than just brand mentions from your network. Can your content plan survive on 6-second videos? Why: Although short-form storytelling is important, rich content is key to long-term brand development.

Consultant 190

Consultant Journal Flickr Resources 190

Waxing UnLyrical

JANUARY 12, 2015

How Do You Start Over After Building a Successful Blog? Why: How does one start from scratch after building a successful blog and community? Falling Behind on Content? Catch Up With These Content Repurposing Tips. Catch Up With These Content Repurposing Tips. Is Your Self-perception Killing Your Blog?

Consultant 100

Consultant Flickr Communities Blogger 100

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” How to Encourage Your Team to Blog. Why: Does your team struggle with blogging? The Truth About the Blog Supremacists.

Press Release 186

Press Release Startup Consultant Flickr 186

Waxing UnLyrical

MAY 12, 2014

Lisa Gerber offers some tips for sustaining online engagement. Shelly Kramer reminds us why offering your audience fresh, relevant, high quality original content is still the best way to sustain your community. Combine Your Blog Posts And Email Marketing Strategy For Better Results. How to Test and Refine Your Google+ Strategy.

Community building 198

Community building Consultant Communities Eventful 198

Waxing UnLyrical

FEBRUARY 17, 2014

Your Blog Needs Passion and Props like a Great Professor. Why: Mike Allton remembers his college daze [sic] and discusses some ways that passion, excitement, and props can breathe new life into old topics… and help you form a connection with your blog audience. Why: Are you creating content that helps people form a connection?

Collaboration 193

Collaboration Consultant Mobile Resources 193

Waxing UnLyrical

JUNE 21, 2013

Publicizing news, blog posts, videos… basically, any kind of content. A lot of companies still only share their own content on Twitter. People like being added to lists, so you’re both giving them an ego boost, as well as making it easier for yourself to find relevant content.

Twitter 246

Twitter How To HootSuite Curation 246

Waxing UnLyrical

DECEMBER 14, 2015

I don’t consider it “my” blog – I consider it “our” blog, because you are so much a part of it. 3 Tips for Getting Your Online Video Act Together for 2016. Words and Pictures – the Batman and Robin of Content Marketing . ” 5. 6 Rules of Thumb for Successful Brand Publishing.

Consultant 0

Consultant Publishing Metrics Video 0

Waxing UnLyrical

JULY 24, 2013

Ed: WUL is still on vacation, so we’re using some of our older-but-still-great content to keep you satisfied. Your doctor responds within 24 hours, offering some quick tips and pointing you in the direction of some credible online resources. If social media and blogs in the U.S After a year of blogging she had an average of 4.5

Health Care 192

Health Care Social Media Insurance Education 192

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. You could encourage employees to share anything from blog posts to event information and job vacancies. First, carefully plan your content.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

APRIL 21, 2011

This is part of the Blogging for Grasshoppers series. As I’ve been paying more attention to blogging—not just the writing thereof, but the look and how the posts come across—one of the fields that I believe is little-used is the “excerpt&# field in one’s WordPress blog. But let’s back up a bit.

WordPress 206

WordPress SEO Engineering Flickr 206

Waxing UnLyrical

AUGUST 15, 2016

I think my Social PR “Superhero” power is really just my dogged determination to keep learning, growing and providing high-quality, research-driven content. I want to tip my hat to your campaign, Shonali, because I don’t think I’ve ever seen such dogged consistency anywhere else. What’s your secret Social PR Superhero power?

Hubspot 100

Hubspot Syndication URL Training 100

Waxing UnLyrical

AUGUST 4, 2011

Consider these tips for crafting your message: 1. Adhere to the basic standards for language and let your content rule. It’s the content that matters. where she creates content for websites and initiates traditional and online PR campaigns. Catch her writing for the Schipul blog or KatrinaME.com. Check your biases.

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Insurance Price Campaign Flickr 240

Waxing UnLyrical

AUGUST 1, 2016

Make sure you also subscribe to her blog, it’s full of goodness; I particularly love this post. Today I focus on building brands for businesses and people, using a savvy mix of content and influencer strategies. I have so many good things to say about this that there’s a full blog post dedicated to it. [Ed:

Consultant 0

Consultant Banking Course Campaign 0

Waxing UnLyrical

JUNE 6, 2011

This is part of the Blogging for Grasshoppers series. [I This was a post I'd been meaning to write for a long time, because I believe it can really help your blog, so I put a lot of effort into it. Which didn't mean that the blog went down, but Livefyre, the super-duper comment system I've been using, did. Paying attention.

WordPress 178

WordPress SEO Engineering Flickr 178

Waxing UnLyrical

JULY 3, 2013

A tip: pretend you have less than three days to launch your startup. My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. I receive no less bids regarding other work.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

MARCH 14, 2016

How can you create campaigns, blog posts, and more that resonate with your audience? Alternatively, a personalized email may be the tipping point that determines that you will make a purchase,” says Ashley Zeckman as she shares examples of smart email campaigns that hook you. What do you think of their efforts?

Banking 100

Banking Campaign Consultant Training 100