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Insights activation (II): run your marketing campaigns smartly with consumer insights based on social data [with case study]

Audiense

The social networks, devices and other parameters of their online behaviour. From consumer insight to production in marketing campaigns. Both B2B and B2C businesses can benefit from the type of insights extracted from social networks and bring them into action at the production and execution stage of their campaigns.

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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. From an evolutionary standpoint and through historical data, there have been several milestones that have been reached that can help us formulate a true life cycle phenomenon in the social networking space.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . . Our Story Tellers.

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Case Study: How to Drive 300+ Backlinks to 1 Blog Post

Writtent Blog

Today I will explain step by step how to write a blog post that will drive 300+ backlinks. And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. The Stats Post Formula: Content Marketing Strategy that Drives Results. I love it because of its simplicity.

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Why Great Marketing Isn’t Always Done “At Scale”

Convince & Convert

Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation. In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. Nothing is black and white, especially marketing.

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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. Or are you winging it with a little bit of social spaghetti thrown at the social network walls, hoping it sticks? 10 Golden Rules for Content Marketing. Episode Highlights: .

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What Does B2B Social Media Success Look Like?

Webbiquity SMM

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives.

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